Manager, Business Analytics

Agency:

PHd

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights

Job Description:

Job Description:

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Team Overview

TheBusiness Analyticsteamispivotal in the delivery of modern agency services.We are tightly integrated with planning and investment teams to deliver on and exceed our clients’business goals.

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues,initiativesandthe competitive position.

• Participate in the measurement plan development and execution

• Ensuretimelyfollow through on all scheduled and ad hoc deliverables

• Generate and communicate clear,compellingand actionableinsights,constructing insightful narratives through sophisticated analytic techniques

• Lead, mentor and trainanalysts

• Present reports, POVs and other materials to clients on a regular basis over the phone and in person

• Contribute to the consumer segmentation and audience identification/exploration processes.

• Design tests to measure the incremental impact of media on business outcomes.

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowingwhen to ask for help.

Internal facing responsibilities:

• Provide methodological support, coaching,trainingand advice toyour direct reports and to the broaderagencyteams

• Partner with the Planning and Investment teams on annual budget setting, media plandevelopmentand ongoing budget / plan optimization.

• Recruit new talent

• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

• Keep in front of industry trends and developments by conducting research, engaging intrainingand attending industry events

Required Skills

• Industry Knowledge in marketinganalyticsand data(1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)

• Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROIdevelopment.

• Expertiseinaudience-based marketing and data-driven advertising

• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong, impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate,engagingand straightforward –and, above all, caneffectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

• Comfortable working in ambiguous situations

• Passionate about driving changeby adopting emerging technologies in the advertising space

Education and Experience

• A university degreeand3-4years ofdata and analyticsexperience in advertising, management consulting,marketingordigitalconsulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but not





$50,000.00 - $95,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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