Job Description
Job Description
Avir Trilogy is seeking a Marketing Director to join our team!
We're looking for a Marketing Director who can build census and tell our story well. You'll plan and run marketing programs that support the organization's goals, from campaigns and events to the website and social channels, and you'll be the connection point between our facilities and the referral sources, families, and communities they serve.
The work spans strategy and execution. You'll develop the materials, run the campaigns, track what's actually producing results, and bring the data back so decisions get made on evidence rather than instinct.
If you know how to market in healthcare and want your work measured by real outcomes, we'd like to talk.
Ready to bring your marketing experience to senior care? Apply today and we'll be in touch.
What You'll Do:
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Plan, coordinate, and execute marketing programs that support organizational objectives.
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Develop and run strategy across social media platforms, and keep the company website current.
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Research, design, and produce marketing materials, and manage their production and distribution.
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Execute direct marketing campaigns and coordinate and participate in marketing events.
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Prepare press and media releases, and deliver presentations.
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Work with outside vendors, suppliers, public relations firms, and media contacts.
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Monitor competitive activity, market trends, and customer feedback.
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Maintain customer information in the marketing database and CRM.
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Collect and analyze data to measure program outcomes and prepare marketing reports.
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Oversee loyalty and rewards programs.
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Coordinate with sales and operations on service and pricing changes.
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Maintain promotional materials inventory and the marketing archive.
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Ensure all marketing activity complies with state and federal regulations.
Exciting Benefits for Marketing Director:
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Competitive compensation.
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Daily Pay - access your earned wages before payday!
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401k with a match!
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Company paid holidays and Paid Time Off (PTO) Program.
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Health insurance for the entire family!
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Scrubs on Wheels.
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Voluntary Benefits reviewed and provided at your one-on-one benefit meeting.
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Exceptional Corporate Support.
Qualifications for Marketing Director:
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Bachelor's degree or equivalent experience.
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Marketing, sales, or customer service experience.
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Strong command of marketing principles, tools, and techniques, including social media marketing.
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Proficiency with relevant computer applications and CRM systems.
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Superior written and verbal communication skills.
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Previous experience with skilled nursing or senior living preferred.
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Ability to work independently and remain calm under pressure.
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Patience, tact, and a positive attitude with residents, families, and staff.
About the Company:
We strive to create an environment where people feel safe, heard and understood. Our leadership teams embrace our "Your Voice" philosophy.
Avir Trilogy is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.