Junior Growth Marketing Specialist

Job Description

Job Title: Junior Growth Marketing Specialist

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Location: Los Angeles 90013 (On-Site)

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ABOUT LAGOM

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LAGOM is a fast-growing consumer brand startup based in Los Angeles and Hong Kong, building a portfolio of modern lifestyle and e-commerce brands. We operate with a lean, creative, and fast-moving team where ideas can quickly turn into campaigns, content, partnerships, and customer experiences.

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ABOUT THE ROLE

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We’re looking for a Junior Growth Marketing Specialist to support CRM/email marketing and paid advertising across our DTC brands. This is a hands-on role with management guidance and a clear path toward greater ownership as you grow into a well-rounded growth marketer.

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WHAT YOU'LL DO

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To start, you'll help across a mix of marketing tasks, which include:

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• Build, schedule, and monitor email/SMS campaigns and automated flows in Klaviyo.

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• Support email/SMS campaign planning, copywriting, design coordination, and content production.

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• Support A/B testing to improve email content, offers, timing, and overall campaign performance.

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• Manage customer segments, signup forms, list growth, and basic CRM reporting.

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• Monitor deliverability, sender health, and key retention metrics.

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• Set up, monitor, and optimize paid advertising campaigns across Meta and other channels under management guidance.

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• Monitor KPIs such as revenue, conversion rate, CPA, ROAS, and MER

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• Coordinate creative requests and help test new messaging, offers, and audiences

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• Identify performance issues and recommend improvements

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• Prepare clear weekly performance updates

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Qualifications

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• 1+ years of marketing work experience; agency experience is preferred

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• Working proficiency in Canva or similar design tools

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• Comfortable working with data and spreadsheets

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• Organized, detail-oriented, and eager to learn

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• Basic understanding of layout, typography, visual hierarchy

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• Strong written communication skills

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• Comfortable using AI tools (e.g. ChatGPT, Claude) to support research, analysis, and identifying opportunities for improvement.

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• Experience with Shopify, Klaviyo, Meta Ads, or GA4 is preferred

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BENEFITS

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• Salary Range: $24–$28/hour, depending on experience

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• Clear growth path with opportunities to take on greater ownership

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• Comprehensive health insurance support

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• Retirement plan

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• PTO accrual

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• Employee discounts on products

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• Performance-based bonuses

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