Job Description
Job DescriptionSalary: $110k/yr
AboutUs
AtIdealLiving,webelieveeveryonehasarighttopurewater,cleanair,andasolidfoundationforwellness.AstheparentcompanyofleadingwellnessbrandsAirDoctorandAquaTru,wehelpbringthismissiontolifedailythroughouraward-winning,innovative,science-backedproducts.
Forover25years,LosAngeles-basedIdealLivinghascreatedwellnessbrandsandeffectiveproductstrustedbymillionsthatpositivelyimpactpeople'shealthandwell-being.Today,asaprivatelyheld,fast-growingcompanywithapassionateanddiverseteamofover100people,westrivetomakeourwellness-techsolutionsaccessibletoeveryonethroughacollaborative,respectful,supportiveworkplace.
Wefosterafriendly,down-to-earthculturewhereeveryteammember'scontributionsarerecognizedandvalued.Weapproachourworkwithdrive,purpose,andpassionwhilecelebratingcreativity,innovation,andteamwork.
RoleOverview
WeareseekingaSeniorManager,D2CGrowthtoownandscalethedirect-to-consumerecommerceexperienceforAquaTru.
ThisroleactsastheconnectivethreadbetweenBrandandEngineering,translatingmarketingstrategyintohigh-performingecommerceexperiences.Youwillownonsiteconversion,merchandising,promotions,experimentation,andecommerceoperationsonShopify.
Theidealcandidatecombineshands-onShopifyexecutionwithstronganalyticalthinkingandgrowthexperimentation,andunderstandshowtoscaleapremiumD2Cbrandthroughcontinuousoptimizationofthecustomerjourney.
KeyResponsibilities:
D2CChannelOwnership
Ownday-to-dayperformanceoftheAquaTruD2Cstorefrontincluding:
- Conversionrateoptimization
- Revenuepervisitor
- Averageordervalue
- Funnelperformance
- Promotionalexecution
Actastheprimaryownerofonsitegrowthinitiatives.
Experimentation&ConversionOptimization
DevelopandrunastructuredexperimentationprogramacrosstheShopifystorefrontincluding:
- Landingpagetesting
- PDPoptimization
- checkoutfunnelimprovements
- bundleandoffertesting
- subscriptionoptimization
Analyzeresultsandscalewinningexperiments.
EcommerceMerchandising&Promotions
Ownecommercemerchandisingstrategyincluding:
- productpresentationandPDPoptimization
- bundlecreation
- subscriptionoffers
- seasonalpromotions
- campaignlandingpages
Translatemarketingcampaignsintohigh-performingonsiteexperiences.
ShopifyOperations&GrowthTools
ManageShopifyappsandecommercegrowthtoolsincluding:
- CROtools
- personalizationplatforms
- bundlingapps
- subscriptionplatforms
- analyticsintegrations
EvaluatenewtechnologiesandpartnerwithEngineeringonimplementation.
Data,Reporting&Insights
BuildandmaintainreportingonkeyD2Cperformancemetricsincluding:
- conversionrate
- revenuepervisitor
- averageordervalue
- funneldrop-off
- landingpageperformance
Provideinsightsandrecommendationstoimprovechannelperformance.
Cross-FunctionalCollaboration
WorkcloselywithEngineering,Design,BrandandAnalyticstoensureecommerceinitiativesareexecutedefficientlyandalignedwithbrandandbusinessobjectives.
KeyPerformanceIndicators
Successinthisrolewillbemeasuredby:
- Conversionrateimprovement
- Revenuepervisitorgrowth
- AOVimprovement
- Landingpageperformance
- Experimentvelocityandwinrate
- GrowthofD2Crevenue
RequiredQualifications
- 5+yearsexperienceinecommerce,D2Cgrowth,orShopifymanagement
- Hands-onShopifyexperienceincludingmerchandising,promotions,andappmanagement
- Stronganalyticalanddata-drivendecisionmaking
- ExperiencerunningA/BtestingorCROprograms
- Experienceworkingcross-functionallywithengineeringandmarketingteams
- Strongprojectmanagementandprioritizationskills
PreferredQualifications
- Experienceinhigh-considerationD2Cproducts
- Familiaritywithsubscriptionecommerce
- ExperiencescalingShopifystorefrontsbeyond$50M+revenue
- ExperiencewithCRO,personalization,andanalyticstools
WhatWeOffer:
- Opportunitytomakeasignificantimpactonbusinessesandtheenvironmentthroughinnovativesolutions.
- Chancetoworkwithcutting-edge,eco-friendlytechnologyinarapidlygrowingmarket.
- Competitivesalaryandbenefitspackagecommensuratewithexperience.
- Collaborativeworkenvironmentfocusedonsustainabilityandinnovation.
Check us out for more information!: https://idealliving.com/