Job Description
Job Description
Position Summary
We are seeking an energetic, relationship-driven Community Outreach & Sales Liaison to represent our senior living community throughout the Fullerton/Orange County market. This role builds and maintains referral partnerships with physicians, senior centers, clinics, and community organizations, drives move-in leads and serves as a welcoming ambassador of our community's mission and philosophy. The ideal candidate is a natural networker who thrives on the road, is comfortable with public presentations, and is detail-oriented when it comes to CRM tracking and reporting.
Essential Duties & Responsibilities
• Extensive travel required throughout Orange County, including outlying areas where community presence is needed.
• Visits and conducts presentations at doctors' offices, senior centers, clinics, and organizations for seniors, distributing sales and collateral literature representing assigned community.
• Completes appropriate database documentation and paperwork, keeping the executive director and department heads up to date on outreach plans, internal and external events.
• Represents the community in welcoming prospective residents, family members, referral sources, and the public in a positive, helpful, and caring manner demonstrating the community's mission and philosophy.
• Maintains accurate CRM database records of professional referral sources.
• Prepares and distributes marketing reports in a timely and accurate manner as needed.
• Completes competitive analysis every six (6) months, or more often as requested.
• Attends business and community events where referral sources are in attendance.
• Ensures the management team is kept informed on tours and admissions.
• Ensures that each potential admission meets financial qualifications and is financially able to pay rent prior to admission.
• Assists the on-site Sales team with sales-related activities, including visiting physicians' offices to obtain move-in orders or collecting related paperwork from clinical settings for move-ins, as assigned.
• Works with the clinical team to ensure physician orders and evaluations are completed prior to admissions.
Qualifications
• High school diploma or equivalent required; Associate's or Bachelor's degree in Marketing, Business, Healthcare Administration, or related field preferred.
• Prior experience in outreach, sales, or marketing within senior living, healthcare, or a related field strongly preferred.
• Valid California driver's license, reliable transportation, and proof of auto insurance.
• Proficiency with CRM software and Microsoft Office Suite.
• Excellent verbal, written, and public presentation skills.
• Strong organizational skills with the ability to manage multiple relationships and priorities simultaneously.
• Compassionate, professional demeanor when working with seniors and their families.
Physical & Work Requirements
• Ability to travel extensively by car on a daily basis.
• Ability to sit, stand, walk, and carry marketing materials for extended periods during community visits and events.
• Flexibility to attend occasional evening or weekend community events.