Job Description
Job DescriptionOverview:
Recognized in 2024 by Seramount as one of the 100 Best Companies for Working Parents and Caregivers, the company also earned a place on the 2024 US Inclusion Index and Global Inclusion Index across 7 countries - Brazil, Canada, China, Germany, India, Japan, and the UK.
This is a global organization in the consumer health and personal care industry, with 135+ years of heritage, 22,000+ employees, and a presence across 100+ countries. Its portfolio includes iconic consumer health and personal care brands used by millions of people worldwide.
Benefits:
- Competitive benefits package.
- Paid time off.
- Health insurance benefits, including coverage for doctor visits and mental health care.
- Retirement program.
- Employee Assistance Program (EAP) and mental well-being resources.
- Global exercise/well-being reimbursement.
- Adoption, fertility, and surrogacy benefits.
- Global parental leave.
- Paid company holidays and volunteer time.
- Learning and development opportunities.
Qualifications
- Bachelorâ€s degree in Marketing, Business, or related field
- 12+ years of experience in retail media, digital marketing, eCommerce, or integrated media roles
- Proven experience developing and executing retail media strategies across major retail media networks (e.g., Amazon Ads, Walmart Connect, Target Roundel)
- Strong ability to translate brand and commercial objectives into effective retail media activation plans that deliver measurable business results
- Solid understanding of omnichannel marketing and the role of retail media within the broader media ecosystem
Responsibilities
- Lead the development and execution of integrated retail media strategies across key retail partners to drive traffic, conversion, and revenue growth
- Partner closely with Brand, eCommerce, and Customer Development teams as well as with our agency partner to translate commercial priorities into actionable retail media plans
- Manage retail media investment strategy and budget allocation, optimizing spend across platforms and tactics to maximize ROI and achieve performance targets
- Develop and implement robust performance frameworks, KPIs, and reporting to measure campaign effectiveness
- Leverage first-party, retailer, and third-party data to inform audience strategies, targeting, and personalization efforts across retail media platforms