Senior Wholesale Sales Manager

Job Description

Job Description

Senior Sales Manager

Commerce, CA 90040
Full-Time | On-Site
Competitive Base Salary + Performance Incentive

Lead Sales. Grow Accounts. Drive Revenue.

We are seeking a highly motivated Senior Sales Manager to lead our wholesale sales organization, manage key accounts, and take ownership of the day-to-day health of our sales operation. This is a high-impact leadership position reporting directly to ownership and responsible for driving revenue growth across traditional wholesale channels and emerging digital platforms.

This is a true player-coach role — you'll lead the team while maintaining your own portfolio of strategic accounts and helping shape the future of our sales organization.

About the Company

We are a leading wholesale importer and distributor serving retailers, event professionals, specialty stores, and online sellers throughout the United States and internationally. Our product portfolio includes:

• Party supplies
• Event décor
• Artificial florals
• Balloons
• Candles
• Glassware
• Cake decorating supplies
• Religious goods

With over 6,500 active SKUs across 10 product categories, we serve a diverse customer base through showroom sales, trade shows, catalogs, ecommerce marketplaces, and a rapidly expanding digital platform.

What You'll Be Responsible For

Sales Leadership & Team Development

• Lead, coach, and develop inside and outside sales representatives
• Conduct regular one-on-one meetings and performance reviews
• Establish growth targets and accountability standards
• Recruit, onboard, and develop top-performing sales talent
• Create and maintain sales playbooks, scripts, and training materials

Account & Revenue Growth

• Personally manage approximately 10 strategic wholesale accounts
• Develop annual account growth plans
• Identify new revenue opportunities and customer expansion initiatives
• Strengthen relationships with key customers and industry partners

Pipeline & Sales Operations Management

• Own quote management and pipeline discipline
• Ensure aging quotes and orders receive timely follow-up
• Improve conversion rates and sales efficiency
• Maintain CRM accuracy and reporting standards
• Partner with accounting, purchasing, and operations teams

Ecommerce & Digital Growth

• Support growth across Amazon, Walmart, Faire, Wayfair, Etsy, and eBay
• Drive customer adoption of a new B2B ecommerce portal
• Collaborate on pricing, promotions, and marketplace strategy
• Help bridge traditional wholesale selling with modern digital commerce

Trade Shows & Customer Engagement

• Lead trade show planning and execution
• Coordinate booth staffing and customer outreach
• Drive catalog and seasonal sales initiatives
• Support showroom sales and customer visits at our Commerce headquarters

What We're Looking For

Required Qualifications

✔ 5+ years of B2B wholesale sales experience

✔ 2+ years leading sales teams

✔ Proven track record of revenue growth and quota attainment

✔ Experience managing inside and outside sales representatives

✔ Strong understanding of CRM and ERP systems

✔ Exceptional communication, leadership, and organizational skills

✔ Ability to analyze customer revenue data and identify growth opportunities

Preferred Qualifications

⭐ Experience in wholesale distribution, party supplies, gifts, seasonal products, crafts, event décor, or related industries

⭐ Trade show experience (ASD Market Week, NY NOW, or similar)

⭐ Familiarity with Magento, Shopify, Amazon Seller Central, Walmart Marketplace, or Faire

⭐ Bilingual English/Spanish strongly preferred

⭐ Experience with SalesPad, Microsoft GP, NetSuite, QuickBooks, or similar ERP systems

Compensation & Benefits

• Competitive base salary (DOE)
• Performance-based bonus opportunity
• Health benefits
• Paid time off and company holidays
• Employee product discounts
• Career advancement opportunities
• Direct access to executive leadership

Success in This Role

First 30 Days

• Learn product lines and sales processes
• Review customer revenue reports
• Calibrate account tiers
• Meet key customers and team members

First 90 Days

• Establish KPI reporting cadence
• Eliminate chronic quote and order aging
• Launch coaching and accountability programs
• Contribute to B2B ecommerce initiatives

First Year

• Deliver measurable revenue growth
• Improve team performance and accountability
• Increase B2B portal adoption
• Strengthen key account retention and expansion
• Build a scalable sales organization for future growth

Apply Today

Please submit:

• Resume
• Brief cover letter outlining your wholesale sales leadership experience
• Examples of accounts managed, teams led, or revenue growth achieved

\nCompany Description

We are a nationally recognized importer and distributor of party, craft and event supplies.

Company Description

We are a nationally recognized importer and distributor of party, craft and event supplies.