Job Description
Job Description
About the Role
Large manufacturer is seeking a Brand Leader to own and protect the brand across every customer touchpoint. This role is the central point of accountability for brand integrity, ensuring every asset,
campaign, and public-facing moment reflects a consistent, compelling, and on-strategy identity.
The Brand Leader will report to the VP of Marketing and lead a team of graphic designers content developers.
Brand Ownership Consistency;
Develop, maintain, and evolve brand guidelines, including visual identity, tone of voice, and usage standards.
Serve as the authority on brand application across all departments, agencies, and partners.
Audit brand presence across all channels — digital, print, retail, showrooms, and customer-facing materials — to ensure consistent execution.
Establish review and approval processes for all content.
Act as the go-to resource for teams across the organization seeking brand guidance.
Build, organize, and maintain a centralized library of brand and creative assets for use across the
organization and by partners/dealers.
Creative;
Key stakeholder in the creative production process from concept to final asset, ensuring quality and
consistency across all deliverables.
Manage relationships with photographers, videographers, and production vendors.
Ensure all visual content aligns with brand standards and elevates the companies aesthetic.
Messaging Framework;
Own and evolve core messaging framework, value proposition, and market positioning.
Ensure messaging is consistently applied across marketing, sales, and communications materials.
Partner with leadership to refine positioning as the business and market evolve. PR & Reputation
Management;
Support and help shape public relations strategy, including media relationships, press opportunities, and thought leadership.
Monitor brand sentiment and reputation across public channels, addressing risks or opportunities.
Ratings & Reviews;
Own the strategy for monitoring and improving ratings and reviews across relevant platforms.
Develop processes to encourage positive customer feedback and respond to negative reviews in a
way that protects brand reputation.
Report on trends and insights to inform broader brand and customer experience strategy.
Qualifications;
5+ years of experience in brand management, marketing, and creative direction
Strong understanding of brand strategy, messaging, and positioning.
Experience with reputation management and PR
Exceptional attention to detail and a sharp eye for visual and written consistency.
Excellent communication and stakeholder management skills, with the ability to influence teams
outside of direct reporting lines.
A passion for design and brand-building.