Paid Media & Search Specialist - East Shore Marketing
Job Description
Job Description
Position Scope:
The Paid Media & Search Specialist drives client business goals through Google Ads and paid social, backed by accurate tracking in Google Tag Manager and GA4, with support from SEO and AI search optimization (AIO).
Core Responsibilities:
- Builds, launches, and optimizes Google Ads campaigns across Search (including AI Max), Performance Max, Demand Gen, Display, and YouTube
- Plans and manages paid social campaigns on Meta, LinkedIn, TikTok, and Pinterest
- Handles keyword research, audience targeting, bidding, ad copy, A/B testing, and daily budget pacing
- Creates prospecting and retargeting audiences, including customer lists, lookalikes, and website visitors
- Develops media plans and budget recommendations, and shifts spend between channels based on CPA and ROAS
- Works with the creative team on ad concepts and copy for each platform, and refreshes creative based on results
- Sets up and maintains conversion tracking in Google Tag Manager: tags, triggers, variables, and data layer
- Configures GA4 key events, audiences, and reports, and connects GA4 to Google Ads and Search Console
- Implements enhanced conversions, Meta Pixel and Conversions API, and UTM standards, and tests all tracking
- Conducts technical SEO audits and on-page optimization: titles, internal links, page speed, and schema markup
- Optimizes content for AI search (AIO) with answer-first pages and structured data so clients get cited in Google AI Overviews, ChatGPT, Perplexity, and Gemini
- Manages Google Business Profile and local listings, and tracks rankings, AI search visibility, and AI referral traffic
- Prepares monthly reports and presents data and recommendations to clients
Core Competencies:
- Strong written, verbal, and interpersonal skills
- Must be an agile multi-tasker in a fast-paced and deadline driven environment
- Must possess high level of organizational skills and be detail oriented
- Demonstrated critical thinking and problem-solving skills
- Proficient in Google Ads and Meta Ads Manager, including bid strategies, audience targeting, and budget management
- Working knowledge of Google Tag Manager and GA4, including conversion setup and troubleshooting
- Solid grasp of SEO tools such as Google Search Console, Semrush, or Ahrefs
- Comfortable with Excel or Google Sheets and turning data into clear recommendations
- Keeps up with platform updates, ad policies, and privacy changes
- Must embrace a learning environment supported by the internal team
Education & Experience:
- Bachelor’s degree in marketing, advertising, or related field. 2+ years of hands-on experience creating, managing, and optimizing Google Ads and paid social campaigns, plus GTM, GA4, and SEO/AIO experience.
- Agency experience a plus.
Compensation:
- $55,000 plus, based on experience.
East Shore Marketing is an award-winning advertising/marketing firm located in Ithaca, NY. We have long-established relationships with a diverse client base for whom our work produces strong business results. We are committed to the professional growth of our team and promote from
within.
Our many service offerings include media planning and buying, social media content management, SEM, Google grant management, website design/optimization, influencer marketing, video/audio production and more.
East Shore Marketing is an equal opportunity employer. We value diversity at our company. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin and will be evaluated based on merit.