Job Description
Job Description
Are you a self-motivated marketer who thrives in an environment where you actually own the strategy and execution?
A leading manufacturer of industrial power testing equipment is looking for a Marketing Specialist to step into a brand-new "Department of One" role.
Working directly with executive leadership, sales, and engineering, you will translate heavy-duty technical products into compelling messaging that drives leads and builds brand awareness in a B2B environment. If you want to escape corporate bureaucracy and run an entire brand function from top to bottom, this is your spot.
What You’ll Do:
- Content & Technical Copywriting: Create clear, engaging copy for email, social media, sales decks, and B2B white papers (partnering with engineering to break down complex technical topics).
- Digital Campaigns & CRM: Plan and execute integrated email and digital marketing campaigns using Salesforce.
- Website Management: Keep website content fresh, optimize SEO, and manage regular updates.
- Events & Sales Support: Organize and occasionally attend industry trade shows, customer showcases, and open houses while equipping the sales team with high-impact pitch materials.
- Analytics & Insights: Track campaign ROI, report on market trends, and maintain clean lead data in the CRM.
Requirements
- 2 to 5 years of hands-on marketing experience, ideally in B2B, manufacturing, industrial equipment, or technology.
- Strong Copywriter: Ability to translate technical product specs into practical business benefits.
- Tool Stack Comfort: Experience with CRMs (Salesforce), CMS platforms, email automation, and basic graphic design tools.
- Commercial Mindset: Comfortable engaging with technical customers, working alongside sales, and identifying business opportunities at trade shows.
- Self-Starter: Proven ability to manage multiple priorities independently in a "Department of One" environment.
- Degree: Bachelor’s in Marketing, Communications, Business, or a related field.
Benefits
Medical
Dental
Vision
401K
Paid Holidays
PTO
\nCompany Description
E2 Management Consulting is backed by over 2 decades of hands on experience in Michigan's manufacturing sector. We focus on placements for skilled trades and professional roles. We pride ourselves on transparent communication, strong client relationships, and an insider's understanding of the local workforce landscape.
Company Description
E2 Management Consulting is backed by over 2 decades of hands on experience in Michigan's manufacturing sector. We focus on placements for skilled trades and professional roles. We pride ourselves on transparent communication, strong client relationships, and an insider's understanding of the local workforce landscape.