General Manager, H&W Experience

Job Description

Job DescriptionAbout the Role

We’re building something bold, a first-of-its-kind, category-defining B2C health & wellness experience that will help people live more joyful, healthy and purposeful lives. It will bring together industry pioneers, visionaries, and challengers in mental well-being, fitness, nutrition, and longevity. We’re looking for a General Manager with deep experience in health & wellness to lead this initiative from the ground up.

Part business architect, part curator, and part operator with deep roots in the health & wellness ecosystem. You will lead and build on the vision of the founders of this flagship health & wellness experience from concept to execution.You’ll collaborate with executive leadership, brand, content, partnerships, and production partners to build a world-class event that defines our category and elevates our community.

Your strategic insight and curation will define success, translating cultural momentum into a world-class experience that inspires, educates, and connects.

What You’ll Do

• Shape the Strategy & Vision

  • Translate the founders’ ambitions into a strategic roadmap that positions the event as a category defining platform.

  • Define the overarching vision and thematic pillars for the flagship health & wellness experience.

  • Ensure authenticity, credibility, and cultural resonance across all aspects of the experience.

• Curate with Depth & Authority

  • Identify the thought leaders, practitioners, brands, and emerging voices who will shape the program.

  • Craft content and experiences that reflect cutting-edge trends and enduring practices in wellness.

  • Imagine a holistic attendee journey—from mainstage storytelling to immersive activations—that feels transformative and true to the community.

  • Partner with internal stakeholders (brand, product, content, GTM, leadership) to ensure event goals align with company priorities.

• Build the Ecosystem

  • Leverage your network to bring in partners, sponsors, and collaborators aligned with wellness values.

  • Act as a connector between brands, practitioners, and audiences, creating a community that extends beyond the event.

  • Cultivate relationships that ensure the platform has staying power in the wellness space.

• Oversee Execution (with Support)

  • Partner with seasoned event and production teams to bring the vision to life.

  • Hold accountability for the P&L, budget, and ROI, while balancing creative excellence with business goals.

  • Ensure alignment between founders, brand, content, production, and external vendors.

• Grow and lead a team. Hire, manage, and mentor internal staff or freelancers across event functions as needed.

• Scale smartly. Design for repeatability and growth, building infrastructure that allows future expansion or event series.

• Execute with excellence. Deliver an event that meets or exceeds goals across experience, brand impact, press, community, and ROI.
  
  

Who You Are

• Deeply Ingrained in Wellness: You have lived and worked in health, wellness, fitness, nutrition, or longevity, and bring a strong network of leaders, practitioners, and brands.

• Curator & Strategist: You see where the industry is headed and can translate insights into compelling programming and experiences.

• Connector: You naturally build bridges between people, companies, and ideas.

• Visionary Leader: You’re comfortable driving strategy at the highest levels while inspiring teams and partners to execute.

• Operationally Competent: While event expertise may not be your first calling card, you’ve overseen complex projects and know how to get things done with the right partners.

• Resilient Innovator: You thrive in building something new, navigating ambiguity with focus and creativity.

• Gravitas and presence. You’re comfortable in high-stakes rooms and can influence senior executives, partners, and talent.

• Creative leader. You think holistically about storytelling, design, and content, and know how to weave them into an unforgettable narrative arc.

• Highly organized. You bring structure to ambiguity, set clear milestones, and get things done.

• People-first. You lead with collaboration, empathy, and a deep respect for team dynamics and external relationships.

• Flexible and resilient. You thrive in fast-paced, unstructured environments and adapt quickly to change.
  
  

Bonus Points

• Experience scaling platforms, communities, or events in wellness.

• A strong point of view on where health & wellness is headed culturally and commercially.

• Global perspective on wellness practices and markets.

The base salary range for this position is $200,000–$300,000 USD, with potential eligibility for bonus and equity. Actual compensation within this range will depend on a variety of factors, including experience, education, and skill level. This position may be eligible for additional discretionary compensation and benefits. As this is a unique role, this range represents a good-faith and flexible estimate.