Job Description
Google Ads Specialist
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Leads Near Me | Duluth, GA | Full-Time, In-Office
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Leads Near Me® is a digital marketing agency based in Duluth, Georgia, serving auto repair shops across the U.S. and Canada. We specialize in Auto Repair Marketing and are known for our ability to Effortlessly Increase Car Count™. Leads Near Me combines years of experience, proprietary Google Ads software, and a drive for continuous improvement to help auto repair companies grow their shops. With hundreds of shops in 43 states and Canada, we manage $20M+ annually in Google ad revenue and continue to be one of the fastest-growing marketing agencies for auto repair.
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Position Summary
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The Google Ads Specialist at Leads Near Me is responsible for building, managing, and optimizing paid search campaigns across a portfolio of auto repair shop clients. The ideal candidate understands Google Ads from the ground up: campaign architecture, bidding strategy, quality score, conversion tracking, and reporting. They are comfortable managing multiple accounts simultaneously and know how to read data, make a call, and move quickly.
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Key Responsibilities
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Campaign Management
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- Build, launch, and manage Google Ads campaigns (Search, Performance Max, and Local Service Ads) across a portfolio of auto repair shop clients.
- Monitor and optimize campaigns on an ongoing basis including adjusting bids, budgets, ad copy, keywords, and targeting to maximize performance.
- Conduct ongoing keyword research, search term analysis, and negative keyword management.
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Ad Copy & Testing
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- Write and test ad copy variations to improve CTR and conversion rates.
- Develop a consistent testing cadence to identify top-performing messages and apply learnings across accounts.
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Tracking & Reporting
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- Set up and audit conversion tracking to ensure accurate performance data.
- Analyze account performance and produce clear, client-ready reports with actionable takeaways.
- Meet with clients virtually alongside the account management team to walk through results and set expectations.
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Collaboration & Process
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- Coordinate with the web and SEO teams to ensure landing page alignment and campaign continuity.
- Follow Leads Near Me campaign standards and internal processes consistently.
- Stay current on Google Ads platform updates, beta features, and best practices, and apply them proactively.
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Requirements
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Education:
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No specific degree required; relevant certifications preferred.
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Experience:
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2–4 years of hands-on Google Ads management experience, preferably in an agency environment managing multiple client accounts with varying budgets and goals.
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Technical Skills:
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- Google Ads (Search, Performance Max, LSA)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Search Console (GSC)
- Strong command of campaign structure, bidding strategies, and quality score optimization
- Conversion tracking, attribution, and data integrity
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Bonus Skills:
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- Google Ads certification
- Familiarity with local service businesses or the automotive industry
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Compensation & Benefits
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- Base Salary (commensurate with experience)
- Health, dental, and vision insurance (50% company-paid premiums)
- Company-paid life insurance and long-term disability
- Short-term disability, accident, and critical illness coverage
- 401(k) retirement plan with company match
- Paid vacation, sick time, and holidays
- Christmas savings program
- Opportunities for growth within a fast-moving agency
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Work Schedule & Location
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8-hour shift, Monday – Friday, Full-time, in-office in Duluth, GA. Remote work is not available.
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Equal Opportunity Employer
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We are proud to be an Equal Opportunity Employer and welcome everyone to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability.