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Vice President Marketing

PublishedPublished: 6/14/2022

Job Description

Company Overview

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iboss is a cloud security company that provides organizations and their employees secure access to the Internet on any device, from any location, in the cloud. The platform replaces legacy, appliance-based security (firewalls, web proxies, VPNs) with a cloud-native architecture that consolidates web security, SSL inspection, CASB, DLP, malware defense, and Zero Trust access into a single service. iboss's containerized architecture processes 100 billion daily transactions across 100+ global points of presence and is protected by over 230 patents. Leveraging a purpose-built cloud architecture, backed by 110 patents and over 100 points of presence globally, iboss protects more than 4000 organizations worldwide

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At iboss, we believe that exceptional employees are the key to our success. Our teams are hands on, diverse, nimble and highly empowered to drive excellence. Come be a part of the team that will transform the way network security is delivered!

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Job Description

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iboss is seeking an experienced, strategic, and results-driven Vice President of Marketing to lead all aspects of marketing strategy, brand positioning, demand generation, and go-to-market execution. The Vice President of Marketing will play a critical role in accelerating iboss's growth by strengthening brand awareness, driving pipeline growth, and reinforcing iboss's position as a leader in Zero Trust SASE and cloud security. This is a high-visibility executive role reporting directly to the CEO and partnering closely with Sales, Product, and Sales Engineering leadership.

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Responsibilities

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  • Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue targets
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  • Build and lead a high-performing marketing organization across brand, product marketing, demand generation, content, digital, and communications
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  • Serve as a key member of the executive leadership team, contributing to overall company strategy
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  • Define and evolve iboss's brand identity, messaging, and market positioning within the competitive SASE and cybersecurity landscape
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  • Elevate iboss's visibility and thought leadership through PR, analyst relations, industry events, and executive visibility programs
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  • Ensure consistent brand voice and messaging across all channels and customer touchpoints, from enterprise and public sector to education
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  • Own and optimize the marketing funnel, driving qualified pipeline in partnership with Sales leadership
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  • Lead multi-channel demand generation programs, including digital marketing, ABM, events, partner marketing, and content marketing
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  • Establish clear KPIs and reporting to measure marketing ROI, pipeline contribution, and campaign effectiveness
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  • Partner with Product and Sales Engineering teams to craft compelling product positioning and messaging that differentiates iboss's Zero Trust SASE platform from appliance-based and legacy competitors
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  • Support go-to-market strategy for new product launches and feature releases
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  • Ensure sales enablement materials effectively communicate value propositions to prospects and customers, including large enterprise and Fortune 50 accounts
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  • Build and manage relationships with key industry analysts (Gartner, Forrester, IDC, etc.) to strengthen iboss's positioning in the SASE and SSE categories
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  • Represent iboss at industry conferences, webinars, and events
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  • Recruit, mentor, and develop a world-class marketing team
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  • Manage the marketing budget effectively, ensuring efficient allocation of resources across programs and channels
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Qualifications

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  • 12+ years of progressive marketing leadership experience, with at least 5 years in a senior marketing executive role ( Senior Director of Marketing, VP of Marketing, or similar) at a B2B SaaS or cybersecurity company
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  • Proven track record of building and scaling marketing organizations that drive measurable pipeline and revenue growth
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  • Deep understanding of the cybersecurity, networking, or cloud security industry (SASE, Zero Trust, SSE experience strongly preferred)
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  • Experience working closely with Sales and Sales Engineering leadership in a high-growth, competitive B2B environment
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  • Strong background in brand strategy, demand generation, product marketing, and analyst relations
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  • Excellent executive presence, communication, and storytelling skills
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  • Experience managing marketing budgets and demonstrating ROI
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  • Bachelor's degree required; MBA preferred
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Benefits

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  • Health, Vision, Dental, Chiropractic - open to domestic partners
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  • 401K with company match
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  • Unlimited PTO
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  • Company paid holidays
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The duties and responsibilities described above are essential functions of the job.

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, status as a veteran or as an individual with a disability.

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*This position is not eligible for sponsorship of work visas

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