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Director, Strategic Marketing & Communications

PublishedPublished: 6/14/2022

Job Description

Director, Strategic Marketing & Communications

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Remote opportunity with some requirements to be at onsite meetings, events, etc.

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About the Role

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We are seeking a hands-on Director of Strategic Marketing & Communications who can translate business priorities into polished, high-impact marketing and communications.

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This role is ideal for a strong B2B marketer who enjoys both leading a small team and doing the work. One day you may be developing the storyline for an executive presentation; the next, partnering with business leaders on an MSP marketing strategy, drafting an internal communication, developing an award submission, or reviewing a digital campaign.

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This is not a narrowly focused digital marketing or demand generation role. We are looking for a versatile marketing leader with exceptional business judgment, writing and presentation skills who can take an idea or loosely defined request and independently turn it into a finished, executive-ready deliverable.

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What You’ll Own

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  • Lead, coach and develop a small marketing team while remaining actively involved in strategic and high-priority work.
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  • Develop executive-level PowerPoint presentations, transforming complex business information, data and leadership direction into clear, compelling stories.
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  • Lead B2B marketing initiatives supporting our healthcare workforce solutions and Managed Services Provider (MSP) business, including client marketing, sales enablement, thought leadership and strategic campaigns.
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  • Partner with VP of Marketing to translate business priorities into effective marketing strategies, presentations and communications
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  • Develop internal and executive communications supporting organizational priorities, business initiatives, employee engagement and change.
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  • Support PR and corporate reputation initiatives, including identifying award opportunities, developing submissions and coordinating supporting information.
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  • Manage multiple high-visibility projects and competing priorities while maintaining strong attention to quality, deadlines and business objectives.
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  • Provide strategic oversight across digital marketing, website, email, social and other marketing channels.
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  • Help establish clear priorities, processes and accountability across the marketing function.
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What You Bring

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Required Qualifications

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  • 8+ years of progressive B2B marketing and communications experience.
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  • Demonstrated experience leading and developing a small team while remaining comfortable as a hands-on contributor.
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  • Exceptional PowerPoint and executive presentation development skills, including the ability to develop the narrative and storyline—not simply design or format slides.
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  • B2B marketing experience within MSP, workforce solutions, staffing, healthcare services or another complex B2B services environment.
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  • Strong internal and executive communications experience.
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  • Excellent business writing, editing and storytelling skills.
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  • Experience supporting PR, corporate reputation and/or award programs.
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  • Demonstrated ability to work directly with senior executives and effectively navigate a complex, matrixed organization.
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  • Strong project management skills with the ability to manage multiple priorities simultaneously.
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  • Ability to take ambiguous direction, ask the right questions, identify what is needed and independently develop a polished final product.
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  • Strong sense of ownership, follow-through and attention to detail.
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Preferred Qualifications

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  • Healthcare workforce solutions, healthcare staffing or healthcare services experience.
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Website management and digital marketing experience.

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  • HubSpot experience and Salesforce Marketing Cloud experience.
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  • Marketing automation and CRM workflow experience.
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  • Sales enablement and client marketing experience.
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