Vice President of Marketing

Job Description

Vice President, Marketing

\n

\n

Location: Remote in the United States or Canada | Reporting To: Executive Leadership

\n

Industry: Technology, Digital Design, Creative, AI, Innovation Lab | Employees: 100

\n

\n

Responsibilities

\n

\n
• Owning strategy and outcomes for the agency’s marketing function

\n

• Overseeing website, search, organic and paid social, email, marketing automation, PR/communications, content, event, sponsorships, employer branding

\n

• Building the annual plan and budget – with a standing seat in quarterly strategic planning with other agency leaders, partnering closely with the Chief Experience Officer

\n

• Defining the marketing organization design and leading the team that executes your plan and vision

\n

• Building a marketing rhythm so progress is visible and able to be adjusted over time

\n

• Creating a unified reporting view that connects marketing activity to spend pipeline and brand outcomes

\n

• Working closely with sales leadership to shape ICP, key account and GTM strategy, aligning campaigns, nurture programs, and content investment

\n

• Supporting executive relationship building and voice-of-customer program with brand storytelling and client reference content, in partnership with the CEO and sales leaders

\n

\n

\n

Requirements

\n

\n
• 10+ years of experience in B2B marketing for $50M+ advertising agencies

\n

• Experience holding budget and decision-making authority, not just accountability for outcomes

\n

• Demonstrated strategic capability – building a vision and translating that into plans and budgets

\n

• Track record of leading and developing high-performing teams and being hands-on

\n

• Experience reporting on measurable outcomes in front of executive leadership teams

\n

• Experience partnering with sales/business development leadership

\n

• Familiarity with marketing tools and platforms – CRM, marketing automation, email, analytics, paid social, SEO, AGO, CMS

\n

• Experience with ABM, demand generation, PR/communications, and employer marketing/branding are preferred skills/experiences to have for this role

\n

\n

\n

Benefits

\n

\n
• Comprehensive medical, dental, and vision insurance

\n

• 401K plan with company match

\n

• Flexible PTO policy

\n

• Home internet (monthly) and education stipends

\n

• 8 weeks of paid paternal leave

\n

\n

\n

Compensation

\n

\n
• $175K - $200K

\n