Job Description
Job Description
Marketing & Ecommerce Manager
Position Overview
We are seeking a results-driven Marketing & Ecommerce Manager to lead our digital marketing, ecommerce growth, and brand development initiatives. This role will manage online sales channels, develop marketing campaigns, strengthen brand visibility, and support new product launches across our food and beverage portfolio.
The ideal candidate is creative, data-driven, organized, and experienced in ecommerce, digital marketing, social media, and consumer packaged goods (CPG).
Key Responsibilities
Ecommerce Management
- Manage and grow ecommerce sales across company websites and online marketplaces.
- Maintain product listings, pricing, descriptions, images, promotions, and inventory information.
- Monitor ecommerce performance, conversion rates, traffic, and customer behavior.
- Develop strategies to increase online sales, customer retention, and average order value.
- Coordinate with operations and fulfillment teams to ensure a positive customer experience.
Brand & Product Marketing
- Support brand positioning, product launches, packaging updates, and promotional campaigns.
- Develop marketing strategies for new and existing food and beverage products.
- Conduct market and competitor research to identify consumer trends and growth opportunities.
- Work with sales and product development teams to create compelling product presentations and sales materials.
- Support retail and wholesale marketing initiatives.
- Manage relationships with external agencies, freelancers, photographers, designers, and other marketing partners as needed.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, Ecommerce, or a related field preferred.
- 2+ years of experience in marketing, ecommerce, digital marketing, or CPG.
- Experience with ecommerce platforms such as Shopify, Amazon, Walmart, or similar marketplaces.
- Strong analytical, project management, and organizational skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
\nCompany Description
Pathway Group is a Recruitment and Staffing service dedicated to the Manufacturing Industry. We pride ourselves on being expert recruiters in the space staying true to our manufacturing recruitment vertical. The vast majority of our placements are contract to hire and direct hire placements. Our goal is to add value to the client and candidate. Placing the right candidate into their next career. We focus on positions like mechanical assemblers, electrical assemblers, CNC operators, CMM operators, composite technicians, quality technicians, engineers, managers, etc.
Company Description
Pathway Group is a Recruitment and Staffing service dedicated to the Manufacturing Industry. We pride ourselves on being expert recruiters in the space staying true to our manufacturing recruitment vertical. The vast majority of our placements are contract to hire and direct hire placements. Our goal is to add value to the client and candidate. Placing the right candidate into their next career. We focus on positions like mechanical assemblers, electrical assemblers, CNC operators, CMM operators, composite technicians, quality technicians, engineers, managers, etc.