Job Description
Job DescriptionWe are looking for an experienced Director of Marketing & eCommerce to lead our digital strategy and drive growth for our retail business in Teaneck, New Jersey. This role is ideal for a visionary leader passionate about marketing innovation and eCommerce excellence. The ideal candidate will oversee campaigns, enhance brand visibility, and optimize online experiences to expand our company's reach.
Responsibilities:
• Develop and execute comprehensive marketing strategies to enhance brand awareness and customer engagement.
• Manage and optimize digital advertising campaigns across platforms, including Google AdWords and Facebook Insights.
• Oversee eCommerce operations, ensuring seamless user experiences and maximizing online sales.
• Utilize Google Analytics and CRM tools to analyze data, track performance, and inform decision-making.
• Lead campaign planning and execution, ensuring alignment with business objectives and target audiences.
• Collaborate with cross-functional teams to create impactful marketing collateral and content.
• Monitor market trends and competitor activities to identify opportunities and refine strategies.
• Drive innovation in digital marketing and eCommerce practices to maintain a competitive edge.
• Manage budgets effectively, allocating resources to maximize ROI.
• Provide leadership and mentorship to the marketing team, fostering growth and development.• Proven experience in marketing leadership, preferably within the retail industry.
• Expertise in digital marketing tools such as Google AdWords, Google Analytics, and Facebook Insights.
• Strong knowledge of Content Management Systems (CMS) and CRM platforms.
• Demonstrated ability to plan and execute successful campaigns.
• Exceptional analytical skills and data-driven decision-making capabilities.
• Experience in eCommerce operations and optimizing online sales strategies.
• Excellent communication and leadership skills to guide teams and projects effectively.
• Familiarity with creating and managing marketing collateral and brand-focused initiatives.