Job Description
Job DescriptionAbout the Role
This is a high-ownership marketing leadership role at a rapidly growing Series A legaltech marketplace, operating both a consumer-facing brand and a B2B platform serving law firms. You'll be the company's first in-house marketing leader, reporting directly to the CEO and driving all customer acquisition strategy from the ground up.
What You'll Do
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Own end-to-end customer acquisition strategy across both the B2C consumer brand and the B2B attorney platform.
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Manage $300K–$400K/month in paid media spend across Google Ads, Meta, TikTok, YouTube, and programmatic channels — optimizing CAC, ROAS, and lead quality.
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Build and lead a category-defining SEO function, developing content strategies that generate durable organic growth.
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Develop viral content and creative brand awareness campaigns that drive consumer attention at scale.
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Transition marketing operations from an external agency to a fully in-house function, and ultimately hire and manage your own team.
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Work closely with the CEO to allocate budget, run structured experimentation programs, and identify high-leverage growth opportunities.
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Develop the B2B marketing channel to sell legal leads and case management software to law firms.
What We're Looking For
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4–8 years of growth marketing experience in consumer-facing, marketplace, or fintech environments.
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Demonstrated expertise managing large paid media budgets ($300K+/month) across Google Ads, Meta, TikTok, YouTube, and programmatic platforms.
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Proven success running both B2B and B2C growth marketing campaigns with measurable ROI outcomes.
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Strong SEO leadership and content strategy experience with documented organic growth results.
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Experience transitioning marketing from an agency model to an in-house function and building a team.
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Proficiency with analytics, attribution, and A/B testing tools (e.g., Google Analytics, attribution software).
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Experience with CRM and lifecycle marketing tools to manage customer journeys.
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Background in legal, personal injury, insurance, lending, or other high-CAC consumer industries is a strong plus.
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Eligible to work in the United States without employer visa sponsorship.
Compensation & Benefits
Salary: $160,000–$220,000 USD annually. Visa sponsorship is not available for this role.
Location
On-site, 5 days per week in New York City, NY. Remote work is not available for this position.