Job Description
Job DescriptionGeneral Manager - Lead with Intention. Build the Brand. Elevate the Experience.
Are you a dynamic leader who thrives in fast-paced environments, loves building high-performing teams, and knows how to turn prospects into residents? We’re looking for a General Manager to champion sales, marketing, and operations for a thriving student housing community, someone who brings energy, strategy, and a best-in-class customer experience mindset.
If you’re motivated by hitting occupancy goals, crafting memorable brand moments, and developing top-tier leasing teams, this is your opportunity to make a major impact.
What You’ll Do:
Drive Leasing Success:
- Own occupancy and revenue goals with a strategic, data-driven approach
- Lead and mentor the on-site team to deliver consistent five-star service
- Conduct engaging tours, follow up with prospects, and guide them through the leasing process
- Train and coach the leasing team on sales, follow-up, touring standards, and fair housing compliance
- Develop daily/weekly/monthly leasing strategies that anticipate objections and maximize conversions
- Maintain accurate systems for leads, applications, and lease statuses
Build the Brand + Lead Marketing Initiatives:
- Create and execute marketing and leasing campaigns that stand out in the student housing market
- Develop annual marketing plans and budgets—and adjust throughout the year based on results
- Represent the community at key events and build partnerships with student organizations, Greek life, academic groups, and local businesses
- Strengthen brand awareness through outreach, social presence, and relationship building
Operational & Administrative Leadership:
- Ensure clean, accurate file management and system audits
- Manage operating and marketing budgets
- Deliver timely reporting with analysis and recommendations to the leadership team.
Lead & Develop Your Team:
- Recruit, train, coach, and motivate on-site staff
- Conduct performance reviews, resolve issues, and create a collaborative, high performance culture
- Support career development and empower your team to exceed goals
What We’re Looking For:
- Bachelor’s degree or equivalent student housing experience
- At least 3 years of successful experience in managing the leasing process for a large property
- Previous General Manager experience in student housing preferred
- Experience with Entrata or similar property management software
- Background in operating or stabilizing student housing communities
Key Strengths for Success:
- Exceptional verbal and written communication
- Strong relationship-building skills across the student and local business community
- Creative marketing instincts and data-driven decision-making
- Ability to lead with confidence, clarity, and positive energy
- Tech-savvy with proficiency across common office platforms
Why You’ll Love This Role:
You’ll have the opportunity to grow a brand, develop a winning team, and shape the resident experience from day one. If you're ready to think big, lead boldly, and bring fresh ideas to a high-impact role, we want to meet you.
If building relationships, elevating service, and coaching a passionate team excite you, this role is the perfect next chapter. We invite you to apply and join us in making a difference every day.
Want to learn more about 512Financial? Check out our Recruitment and Talent Acquisition Page! If you have any questions, please reach out to us here: https://512financial.com/contact/
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