Job Description
Job Description
External Marketer
Abingdon Care & Rehabilitation is seeking a dynamic External Marketer to develop and strengthen relationships with hospitals and referral sources in the local market. This role is focused on driving census growth through external outreach and relationship-building, while all referral coordination and admissions processes are handled internally.
Key Responsibilities:
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Build and maintain relationships with hospital case managers, discharge planners, physicians, and community partners
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Conduct routine on-site hospital visits and represent Abingdon Care & Rehab services
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Identify and develop new referral sources within the market
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Promote the facility’s skilled nursing and rehabilitation services to key stakeholders
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Track outreach activity, market trends, and growth opportunities
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Collaborate with internal Admissions, Clinical, and Marketing teams to align on census goals
Important Note:
This role is strictly external-facing and does not include referral coordination, intake, or admissions processing responsibilities.
Qualifications:
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Healthcare marketing or liaison experience preferred (SNF or hospital experience a plus)
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Strong communication and relationship-building skills
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Knowledge of the local hospital market preferred
Ability to travel locally
We are proud to offer:
Competitive Rates
401(k) Retirement Plan
Healthcare benefits (medical, dental and vision)
Paid time off