Email Marketing and Deployment Specialist

Job Description

Job Description

Email Marketing and Deployment Specialist

A company in Rockville is seeking an Email Marketing Analyst to join their team. This position will be responsible for creating email templates, designing audience segmentation using internal data flows and filters, and deploying email to help deliver on revenue goals. This temp to hire position reports onsite 4 days a week and the salary range is $60-70k commensurate with experience.

Responsibilities:

• Use specialized marketing technology software to manipulate data, segment customer audiences, deploy email campaigns, and construct customer journeys.
• Use the established email service provider to operationalize HTML templates, images, and content for marketing and transactional emails, using industry best practices.
• Ensure that HTML content and customer data is properly tested across various devices/platforms prior to deployment as part of a robust QA process.
• Work with internal teams (marketing, technology, data, and analytics) to understand campaign business requirements, receive HTML, and enhance data quality/availability.
• Use customer database to generate internal database information, such as lists, counts for direct marketing campaigns, and ad-hoc customer analysis data extracts.
• Work with data engineers to ensure that accurate data is loaded into marketing technology tools and high levels of data hygiene are applied.
• Serve as liaison with the IT department and the marketing vendor for database and marketing procedural changes and update/maintain procedural documentation.

Requirements:

• Bachelor's degree preferred
• At least 3 years of experience in email deployment and data driven communication tactics, as well as communication platforms (ESP/CDP). Solid understanding of relational database foundations a plus.
• Proficient in HTML and understand data warehousing tactics; SQL experience is a plus
• Proficient in Microsoft Outlook, Excel, PowerPoint and Word.
• Strong project management, organizational, and communication skills required