Job Description
Job DescriptionWe are looking for a skilled Web Developer to join our team on a long-term contract basis in Cottage Grove, Minnesota. In this role, you will design, build, and optimize digital assets while leveraging Salesforce Marketing Cloud and other tools to enhance audience engagement. This is an excellent opportunity for someone passionate about web development and digital marketing to collaborate with creative and technical teams to deliver impactful solutions.
Responsibilities:
• Configure audience segmentation, dynamic content, personalization, and automated workflows using Salesforce Marketing Cloud or similar platforms.
• Perform comprehensive testing of digital assets, including render checks, link validation, and deliverability assessments, prior to deployment.
• Create and format social media assets, such as images and text overlays, ensuring adaptability across various platforms.
• Partner with creative teams to apply branding guidelines consistently across all digital materials.
• Develop and maintain content within Salesforce Marketing Cloud, including journeys, automations, content blocks, and data extensions.
• Collaborate with marketing, design, and technical teams to ensure seamless tracking, tagging, and integration with analytics tools.
• Identify opportunities to enhance templates, modular design systems, and streamline production processes.
• Support A/B testing initiatives and implement strategies to optimize digital asset performance.• Proficiency in JavaScript, CSS, and HTML for web development.
• Hands-on experience with Salesforce Marketing Cloud, including audience segmentation and automation.
• Familiarity with social media asset creation and basic image editing tools such as Photoshop, Canva, or Figma.
• Strong attention to detail and the ability to adhere to brand guidelines.
• Capable of managing multiple projects in a fast-paced environment while meeting tight deadlines.
• Excellent communication skills and the ability to document processes effectively.