Job Description
Job Description
Summary
The Marketplace Advertising Analyst is responsible for the day-to-day management of the advertising spend for Amazon, Walmart, and TikTok Shop. They will be responsible for driving efficiency on current spending and building out product launch campaigns for new products. They will be responsible for executing on the budget and forecast of advertising dollars. They will run reports on and analysis of historical data on a campaign and keyword level. They will be responsible for weekly performance reporting to Brand Managers and other key stakeholders. The ideal candidate will have a deep understanding of the Amazon advertising offerings (Sponsored ads, DSP, and OTT) and bring a strong analytical background.
Key Responsibilities
- Own and operate advertising portfolios across key marketplaces, executing strategy and establishing systems to hit KPI’s consistently.
- Maximize first order acquisition for the brands in marketplaces while hitting their revenue and ROI targets.
- Analyze and understand the unique e-commerce and consumer behavior trends to tailor strategies for each marketplace. Build and continue to adjust customer avatars for advertising targeting cross-functionally with the help of Brand Managers.
- Define and track advertising relevancy metrics to assess performance and identify areas for optimization.
- Maintain strong optimization routine and structure utilizing Scale Insights and other relevant tools to hit weekly and monthly TACOS, ACOS, and PPC revenue targets.
- Manage global advertising budget, ensuring efficient allocation to maximize ROI while maintaining budget discipline.
- Ensure that the revenue and acquisition targets are met by brand.
- Run historical reports and create analysis for Amazon, Walmart, and TikTok Shop sales and advertising spend.
- Perform other duties as assigned.
Qualifications
Education and Experience
- Bachelor’s degree in digital, business, marketing, or finance (with a bias to analysis) preferred.
- 5+ years of experience of the Amazon.com seller platform or digital advertising experience.
- Experience navigating and using PPC softwares; preferably Scale Insights or similar.
- Experience with analytics and running reports that are shared with key stakeholders.
- Experience with planning, budgeting, and executing advertising strategy for product launches.
Knowledge, Skills, and Abilities
- Strong understanding of Marketplace Advertising platforms including Amazon, Walmart, and TikTok Shop.
- Experience with Amazon DSP and OTT is preferred.
- Advanced Excel Skills – create formulas, pivot tables, charts, and graphs.
- Advanced PPC/Advertising Software: Be able to maneuver and manipulate campaigns and get granular to the keyword level of bid adjustments and reporting.
- Familiarity with Scale Insights or similar is preferred.
- Advanced Critical Thinking: Be able to make decisions and adjustments with minimal direction.
- Strong Analytical Skills with the ability to interpret data and make data-driven decisions.
Physical/Work Environment/Expectations
While performing duties of job, incumbent is occasionally required to:
- Operate in a professional office environment.
- Constantly use work-related equipment
- To use hands and fingers to handle or feel objects, tools, or controls.
- Occasionally lift and/or move up to 25 pounds.
- To sit for long periods of time (up to 10 hours per day)
- To lift files, open filing cabinets and bend or stand, as necessary.
Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands.