Ecommerce Technical Lead

Job Description

Job Description

Role Overview

The Ecommerce Technical Lead owns the technical foundation of our ecommerce business. This role is responsible for managing our ecommerce platform (primarily Shopify and Shopify POS), overseeing third-party developers and agencies, and ensuring that our digital storefront is fast, compliant, scalable, and aligned with business goals.

This person acts as the technical translator between internal stakeholders (merchandising, operations, marketing, customer service) and external partners, while also hands-on managing releases, integrations, and system health. In a lean, legacy fashion organization, this role is both strategic and execution-focused.

Key Responsibilities

Platform & Site Management

• Own the day-to-day technical operation of the ecommerce site (Shopify / Shopify Plus).
• Plan and execute site flips, theme updates, seasonal launches, promotions, and major releases.
• Manage staging, QA, launch checklists, rollback plans, and post-launch monitoring.
• Ensure site performance, uptime, security, and scalability during peak traffic periods.
• Maintain clean theme architecture and documentation for internal continuity.

Third-Party Developer & Vendor Management

• Manage relationships with external web developers, agencies, and technology vendors.
• Write clear technical briefs, scopes of work, timelines, and acceptance criteria.
• Review developer output for quality, performance, and maintainability.
• Coordinate bug fixes, enhancements, and long-term roadmap initiatives.
• Control costs, timelines, and technical debt introduced by outside partners.

ADA & Compliance

• Own ADA / WCAG compliance strategy and execution.
• Conduct regular accessibility audits and remediation plans.
• Work with developers to implement compliant UX/UI, alt text, keyboard navigation, color contrast, and ARIA standards.
• Stay current on ecommerce compliance best practices (ADA, privacy, cookies, GDPR/CCPA where applicable).
• Partner with legal and leadership on risk mitigation.

Inventory, OMS, & POS Integration

• Oversee inventory accuracy and synchronization across ecommerce, Shopify POS, warehouses, and retail locations.
• Ensure smooth operation of Shopify POS, including hardware, permissions, and workflows.
• Support merchandising and operations teams with product setup, variants, pricing, and availability logic.
• Troubleshoot inventory discrepancies and system conflicts.
• Evaluate and implement inventory, OMS, or ERP improvements as the business scales.

Customer Service & Experience Integrations

• Manage integrations with customer service platforms (e.g., Zendesk, Gorgias, Freshdesk, chat tools).
• Ensure accurate order, customer, and shipment data flows across systems.
• Partner with customer service leadership to improve workflows, automation, and reporting.
• Support returns, exchanges, order tracking, and post-purchase experience tools.
• Maintain a seamless customer journey across web, mobile, and in-store.

Analytics, Data, & Reporting

• Ensure accurate implementation of analytics tools (GA4, Shopify analytics, pixels, tag management).
• Partner with marketing and leadership on conversion optimization and site performance insights.
• Validate tracking for campaigns, promotions, and new features.
• Monitor KPIs related to site health, checkout performance, and user experience.

Cross-Functional Collaboration

• Serve as the technical point of contact for marketing, merchandising, operations, and finance.
• Translate business needs into technical requirements and solutions.
• Educate non-technical team members on platform capabilities and limitations.
• Help prioritize initiatives based on business impact and technical effort.

Strategy & Roadmap

• Own the ecommerce technical roadmap in partnership with leadership.
• Evaluate new tools, apps, and integrations with a pragmatic, ROI-driven mindset.
• Balance innovation with the realities of a legacy brand and lean team.
• Reduce technical debt while enabling growth and flexibility.

Required Qualifications

• 5+ years experience in ecommerce technology, Shopify, or digital commerce platforms.
• Strong hands-on experience with Shopify (themes, apps, APIs, POS).
• Proven experience managing third-party developers and agencies.
• Working knowledge of ADA / WCAG compliance for ecommerce.
• Experience with ecommerce inventory, fulfillment, and POS systems.
• Strong project management and communication skills.
• Ability to operate independently in a small, fast-moving organization.

Preferred Qualifications

• Experience in fashion, apparel, or legacy retail brands.
• Familiarity with Shopify Plus, headless concepts, or custom integrations.
• Basic front-end knowledge (HTML, CSS, Liquid, JavaScript) for debugging and reviews.
• Experience with ecommerce customer service platforms and OMS/ERP systems.
• Prior experience in a lean team where ownership and accountability are critical.

What Success Looks Like

• Smooth site launches with minimal downtime or post-launch issues.
• Reliable inventory and POS operations across channels.
• Strong, productive relationships with external developers.
• A compliant, performant, and scalable ecommerce platform.
• Clear technical documentation and reduced reliance on ad-hoc fixes.
• Leadership trusts this role as the “owner” of ecommerce technology.