Demand Gen Manager

Job Description

Job Description

Siege Media is a growing and remote-first organic growth agency! We were nationally recognized on Inc.'s Best Workplaces list and Inc. 5000 list, highlighting the fasted-growing private companies. Interested in joining Siege's team? We currently have a spot open for a talented Demand Gen Manager to help us continue to drive growth for our world-class clients.

As our Demand Gen Manager, you will own the strategy and execution of all demand-generation, brand and thought-leadership initiatives that feed our pipeline for high-growth startup and enterprise clients.

You’ll report directly to the CEO and work closely with sales to craft and optimize an ABM motion, lead our website and digital brand experience, and drive a content engine—both through the Siege team and your own thought-leadership voice—to maximize SQL volume and conversion.

You will manage our marketing budget, own performance reporting and OKRs, and represent Siege at key industry events, all while mentoring an internal team of digital specialists.

Responsibilities

• At the core, increase the qualified web traffic and sales qualified leads to Siege Media
• Execute an account based marketing (ABM) strategy aimed at high growth startups and potential enterprise clients
• Own the Siege Media website, updating positioning, case studies and overall brand experience to drive new business goals and stay up to date with the industry
• Collaborate with the sales team in developing marketing collateral such as sales deck slides, case studies/battle cards, and thought leadership content
• Serve as the final say/QA for business development content
• Manage and proactively source available team utilization to create thought leadership/SEO content for the Siege blog with the goal of growing sales qualified leads
• Manage social media strategy and create content for Siege Media across podcast platforms, email, LinkedIn, X and Threads, both for the company and personally. Content will be a mix of managed content via Siege Media team, and thought leadership content personally.
• Manage the Siege Media “Content and Conversation” podcast, sourcing relevant guests and project managing the process to drive business goals
• Periodically attend conventions, conferences, and trade shows, preparing collateral as needed, and provide post-event reports and analysis with a focus on building the business and fostering networking relationships
• Periodically attend sales calls as a backup to the sales team/service leads
• Manage a set business development budget to most intelligently allocate against internal and external resources to scale impact of the department
• Manage a set business development advertising budget, included but not limited to newsletter sponsorships, events, networking events and listing directories
• Engage blog business development partners/affiliates on a recurring basis via email to confirm performance and attribution
• Project manage Siege Media team members via working with Content Marketing Managers to help them stay on timeline and hit Siege publishing and quality goals
• Run Siege Media’s monthly business development strategy meeting
• Report and improve on business development metrics monthly, such as SQLs, traffic, organic traffic, keyword rankings, and etc

Required Skills

• Bachelor’s degree in marketing or a related field, or relevant experience
• 5+ years of progressive B2B marketing experience with a proven track record of meeting and exceeding annual marketing goals, resulting in significant business growth
• 3+ years of experience working at an agency, ideally working in a marketing capacity or leading the marketing department
• Experience and enthusiasm for integrating AI into demand gen workflows
• Experience either marketing to enterprise accounts or being part of one
• Experience and expertise in SEO and content marketing
• Experience leading team meetings and maintaining agendas
• Experience managing a marketing budget
• Strong interpersonal skills and the ability to form productive working relationships in a remote setting
• Ability to occasionally travel to conventions, networking events, and trade shows
• Goal-oriented with the ability to set priorities, meet deadlines, and work independently

Suggested Skills

• Established personal brand in the areas of SEO/marketing/content marketing
• 2+ years of social media strategy experience that generates measurable platform growth and target audience engagement
• Experience with Google Workspace (Gmail, Docs, Sheets, Slides, Forms)
• Deep experience in one of our three core verticals: fintech, SaaS, and ecommerce
• Understanding of HTML/CSS and comfortable uploading content and making updates to WordPress
• Proficiency in project management tools like Basecamp and Smartsheet

Success Metrics

• +20% SQL growth year-over-year
• +20% website conversion rate

The salary range for this position is based on experience, with a base of $95,000-$120,000, $130,000-$145,000 OTE based on SQL growth goals.

Please plan to upload the following information during the application process:

• Your resume
• A short introduction/cover letter
• A 2-3 paragraph description of how you would help Siege Media drive new business for our target audience

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