Job Description
Job Description
Full-Time | Direct Hire | In-Office
Position Overview
We are seeking an experienced, creative, and hands-on Marketing & Brand Manager to oversee marketing and brand development for a group of affiliated companies.
This position will manage multiple individual brands while ensuring a consistent and cohesive overall company image. We are looking for a well-rounded marketing professional who can both develop ideas and execute them—from social media and sales materials to video content, trade shows, digital marketing, and lead generation.
This is an excellent opportunity for a marketing professional who enjoys variety, takes ownership, and is comfortable wearing multiple hats.
Key Responsibilities
- Manage branding and brand consistency across multiple companies and "mini-brands."
- Manage company social media accounts, content calendars, and digital presence.
- Create marketing and sales materials, presentations, brochures, templates, and other collateral.
- Capture, create, and edit photos and videos of company projects, equipment, capabilities, and events.
- Partner with Sales to develop marketing materials that support business development.
- Coordinate trade shows, conferences, customer events, booth materials, and event logistics.
- Support website content, SEO, digital marketing, email campaigns, and lead-generation initiatives.
- Manage third-party SEO, website, advertising, or marketing partners as needed.
- Maintain brand standards across websites, social media, presentations, signage, and marketing materials.
- Track marketing performance and identify opportunities to increase visibility, engagement, and qualified leads.
Qualifications
- 7+ years of marketing experience, preferably in B2B, manufacturing, industrial, engineering, technology, automotive, automation, or a related environment.
- Experience managing multiple brands, divisions, or product lines preferred.
- Strong social media, content creation, and copywriting skills.
- Experience developing professional marketing and sales collateral.
- Photography, videography, and video-editing experience.
- Experience coordinating trade shows and corporate events.
- Working knowledge of SEO, digital marketing, lead generation, and website content.
- Experience managing outside marketing agencies or vendors.
- Strong organizational, project-management, and communication skills.
- Creative, detail-oriented, self-motivated, and comfortable working independently.
Ideal Candidate
We are looking for a hands-on marketing generalist who can manage the big picture while also doing the work. You should be equally comfortable developing a brand strategy, creating a sales presentation, managing social media, editing a project video, coordinating a trade show, or working with an outside SEO provider.
If you are a versatile marketing professional who enjoys taking ownership and working across multiple brands and projects, we would like to hear from you.