About us
Allure Beauty PK is Pakistan’s premier destination for authentic beauty and personal care products, offering a curated selection of international and local brands under one trusted platform. Headquartered in Karachi, the company has established itself as a leader in Pakistan’s online beauty retail industry through its commitment to quality, authenticity, and customer satisfaction.
Founded with the vision to make premium skincare products, makeup, haircare, and fragrances accessible to everyone in Pakistan, Allure Beauty PK partners with globally renowned beauty brands such as L’Oréal, The Ordinary, Maybelline, Neutrogena, and CeraVe. Each product is sourced through verified channels to ensure 100% originality and safety for Pakistani consumers.
Beyond retail, Allure Beauty PK focuses on education and empowerment within the beauty community. Through its blog, social media presence, and expert recommendations, the brand helps customers make informed choices suited to their unique skin types and lifestyles.
Driven by integrity, innovation, and inclusivity, Allure Beauty PK continues to set benchmarks in Pakistan’s online beauty sector by combining authenticity with affordability.
Core Values
Authenticity: 100% genuine and original beauty products
Accessibility: Quality skincare and cosmetics for all of Pakistan
Trust: Transparent sourcing and secure transactions
Customer Care: Fast delivery and dedicated support
Organization size
51-250 employees