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<h3>Job Description</h3>
Job Description
Company Overview
ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape. Our flagship product, TrustedForm, is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.
Job Summary
ActiveProspect is seeking a Sr. Product Marketing Manager, Enablement and Pricing to join our growing Product Marketing team. This role is ideal for someone who thrives at the intersection of product, sales, and customer experience. Your primary responsibilities will center on empowering the go-to-market (GTM) teams with effective collateral and training, driving competitive differentiation through packaging and pricing strategy, and collecting customer feedback to influence product direction.
This is a highly cross-functional role where you’ll work closely with product management, sales, customer success, and marketing to ensure that our products are successfully positioned in the market and understood internally. You will also collaborate closely with a peer Product Marketer who leads Product Launch &amp; Messaging initiatives.
Responsibilities:
Sales Enablement &amp; Field Support
<ul>
<li>Develop, manage, and maintain a comprehensive suite of sales enablement materials (e.g., pitch decks, one-pagers, battlecards, customer-facing presentations).</li>
<li>Train sales and customer-facing teams on new products, features, and messaging.</li>
<li>Lead enablement sessions and own the feedback loop to continuously improve tools and materials.</li>
<li>Partner with Sales and Customer Success to support strategic deals and prospect conversations with roadmap insights and product expertise.</li>
</ul>
Customer &amp; Market Insights
<ul>
<li>Conduct customer interviews and collaborate with Customer Success and Sales to identify insights that inform messaging, pricing, and product roadmap.</li>
<li>Act as the voice of the customer in internal strategy sessions.</li>
<li>Represent ActiveProspect in customer meetings, roadmap discussions, and feedback loops. &nbsp;</li>
</ul>
Pricing &amp; Packaging Strategy
<ul>
<li>Lead and drive the development and iteration of pricing and packaging frameworks across our suite of products.</li>
<li>Collaborate with Product, Marketing, Sales, and Finance to evaluate pricing experiments, run research, and deliver data-backed recommendations.</li>
<li>Ensure pricing aligns with customer value, competitive landscape, and company revenue goals. &nbsp;</li>
</ul>
Analyst Relations &amp; Competitive Intelligence (Bonus)
<ul>
<li>Contribute to analyst briefings, market reports, and coordinate responses to analyst questionnaires and RFPs.</li>
<li>Conduct competitive analysis and synthesize learnings into actionable strategies.</li>
</ul>
&nbsp;
Qualifications and Skills
<ul>
<li>7+ years experience in product marketing in B2B SaaS environment with multiple products and sales-led motion, preferably in the martech or adtech industry</li>
<li>Bachelor’s degree in Marketing, Business, Communications, Data Analytics or a related field. MBA is a plus.</li>
<li>Proven track record of successful pricing and packaging launches and GTM campaigns with SaaS products.</li>
<li>Strong analytical skills and a data-driven approach to decision-making.</li>
<li>Excellent communication skills, both written and verbal.&nbsp;</li>
<li>Excellent in creating sales enablement tools and marketing content.</li>
<li>Customer obsession.&nbsp; You obsess over the needs of the customer.</li>
<li>Outstanding problem solving skills and attention to detail; must be able to think creatively about issues to find a resolution.</li>
<li>Familiarity with consent-based marketing, lead generation, or marketing automation is highly desirable.</li>
<li>Experience with sales-assisted and PLG motions is highly desirable.&nbsp;</li>
<li>Authorization to work in the U.S.</li>
<li>Minimum 5-10% travel required for everyone</li>
</ul>
&nbsp;Benefits and Perks
<ul>
<li>A collaborative work environment with the freedom and opportunities of a startup culture</li>
<li>A global, remote-first company that encourages occasional team get-togethers</li>
<li>Life and work balance</li>
<li>Flexible vacation time</li>
<li>Retirement plan matching up to 3% of your salary</li>
<li>Varied options for health, dental, vision, disability and life insurance</li>
</ul>
&nbsp;
ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.
 &nbsp;
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Senior Product Marketing Manager

<h3>Job Description</h3>
Job Description
 
FIELD &amp; TRADE MARKETING MANAGER
Classification Compensation Exempt $65k-$75k 
Department/Reports To Marketing / Director of Marketing
JOB DESCRIPTION 
Summary/Objective The Field and Trade Marketing Manager is responsible for driving brand visibility, sales growth, and execution. This role partners closely with the Director of Business Development, Director of Marketing, Director of Market Development, and Director of Wholesaler Development to deliver impactful field programs, strengthen retail execution, and achieve distribution and volume targets.
The Manager will build and maintain strong relationships with key partners, ensuring alignment across sales, marketing, and distribution channels. By executing trade marketing strategies and field initiatives, this role plays a critical part in promoting the Climbing Kites brand and enhancing its presence in both on- and off-premise accounts.
Essential Functions
 
<ul>
<li>
Develop and execute field and trade marketing strategies to drive brand awareness, trial, and sales.
</li>
<li>
Build relationships with local influencers, community partners, and event organizers to strengthen brand presence.
</li>
<li>
Partner with Sales, Marketing, and Distributor teams to align programs with distribution and volume goals.
</li>
<li>
Create annual and quarterly trade marketing calendars, including promotions, samplings, activations, and events.
</li>
<li>
Manage design, distribution, ordering, and tracking of POS materials to ensure effective retail execution.
</li>
<li>
Collaborate with Wholesaler and Market Development Directors to plan and execute brand-building initiatives across On- and Off-Premise accounts.
</li>
<li>
Coordinate and manage consumer engagement events, including festivals, tastings, sponsorships, and trade shows.
</li>
<li>
Establish and enforce merchandising standards through regular market visits and audits.
</li>
<li>
Train distributor and retailer staff on brand standards, product knowledge, and sales techniques.
</li>
<li>
Manage the trade marketing budget, ensuring spend is within limits and delivers ROI.
</li>
<li>
Monitor program effectiveness and ROI using sales data, market feedback, and competitive insights; recommend improvements.
</li>
<li>
Partner with digital and brand marketing teams to extend local activations into consumer-facing platforms.
</li>
<li>
Support Sales in opening new accounts and expanding placements within existing accounts.
</li>
<li>
Ensure all marketing activities comply with federal, state, and local beverage regulations.
</li>
<li>
Maintain strong communication and collaborative relationships with internal teams, distributor partners, retailers, and event organizers.
</li>
<li>
Uphold and promote Climbing Kites’ Core Values, Purpose, and Philosophies.
</li>
<li>
Perform additional duties as needed to support brand growth and market execution.
</li>
</ul>
Qualifications
 
<ol>
<li>
Self-motivated and able to work independently.
</li>
<li>
Reliable transportation and valid driver’s license.
</li>
<li>
Flexible schedule with ability to work evenings and weekends.
</li>
<li>
Strong organizational, planning, and sales skills.
</li>
<li>
Minimum 3 years’ experience in CPG or hospitality; beverage wholesaler/supplier experience preferred.
</li>
<li>
Solid knowledge of the adult beverage industry, retail environment, and consumer trends.
</li>
<li>
Proficient in Microsoft Office (Word, Excel, PowerPoint, Outlook) and/or Google Workspace.
</li>
<li>
Excellent oral, written, and analytical communication skills.
</li>
<li>
Skilled in public speaking and presentations.
</li>
<li>
Willingness to travel frequently.
</li>
</ol>
Preferred Education and Experience
Bachelor’s degree required; or 3–5 years of relevant experience and/or training, or an equivalent combination of education and experience.
Work Environment
This position functions within a professional work environment. 
<ul>
<li>
Work will primarily occur in a home office, in a vehicle, or out in the field.
</li>
<li>
Regular visits to retail accounts, both on-premise and off-premise, will be necessary.
</li>
</ul>
Physical Demands
Extended periods of sitting at a desk or workstation, typically for 6-8 hours a day. Prolonged exposure to computer screens. Extended periods of standing or sitting as it relates to events. The employee must be able to lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Reporting Structure
<ol>
<li>
CEO
</li>
<li>
Director of Business Development
</li>
<li>
Director of Marketing / Director of Wholesaler Development
</li>
<li>
Director of Market Development
</li>
<li>
Field &amp; Trade Marketing Manager
</li>
</ol>
Position Type and Expected Hours of Work This is a full-time administrative and field position estimating 40+ hours of work. 
Travel
Frequent travel required.
Benefits
<ul>
<li>
Health Insurance
</li>
<li>
Dental
</li>
<li>
Vision
</li>
<li>
Paid Time Off
</li>
<li>
Paid Parental Leave
</li>
<li>
Holiday Pay
</li>
<li>
Work from home stipend 
</li>
</ul>
Application Process
Apply online via our HRIS ADP within two weeks submit resumé and any other relevant information.

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