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<h3>Job Description</h3>
Job DescriptionDescription:
CTech Manufacturing is seeking a hands-on, detail-oriented Digital Marketing Specialist to manage a variety of digital marketing initiatives, including SEO, SEM, web merchandising, campaign support, competitor research, and marketing performance reporting. This position plays a key role in executing the company’s digital strategy and improving web-based lead generation, brand visibility, and campaign performance.
 
This role maintains a dotted-line reporting relationship to the Marketing Manager, who defines campaign strategy and creative direction. The Digital Marketing Specialist will turn these strategies into actionable digital execution across paid channels, search, web content, and analytics.
 
The ideal candidate is data-curious, self-driven, and ready to grow in a fast-paced marketing environment. They will also assist with photography and video capture during industry events and tradeshows to support content and brand development.
 
Requirements:
<ul>
<li>Execute Digital Campaigns: Manage the day-to-day execution of SEO, Google Ads, Microsoft Ads, and paid media campaigns across platforms such as Meta, LinkedIn, and YouTube.</li>
<li>Support Lead Generation Efforts: Create, launch, and update campaign assets, landing pages, and traffic-driving initiatives designed for both B2B and B2C audiences.</li>
<li>Coordinate Paid Media Budgets &amp; Targeting: Track campaign budgets, assist with audience segmentation, and adjust ad delivery based on performance and ROI trends.</li>
<li>Assist with Organic Media Execution: Support the creation, scheduling, and publishing of non-paid content across CTech’s organic media channels, including social platforms, blog posts, and press releases. Coordinate with the Brand Manager to ensure messaging aligns with campaign strategy and brand guidelines.</li>
<li>Manage Web Merchandising &amp; Updates: Maintain and update product pages, promotional content, and landing pages to reflect seasonal campaigns, events, and product priorities.</li>
<li>Support A/B Testing &amp; Conversion Optimization: Assist in the testing of site layouts, messaging, and forms to improve conversion rates and overall engagement.</li>
<li>Own Marketing Dashboards &amp; Reporting: Build and maintain GA4 and Power BI dashboards; regularly report on traffic, conversion metrics, and lead performance to internal stakeholders.</li>
<li>Analyze Website &amp; Campaign Performance: Monitor and interpret key marketing metrics, identifying performance patterns and areas for improvement across digital channels.</li>
<li>Conduct Market &amp; Competitor Research: Compile insights from digital competitors, trends, and audience behavior to inform campaign planning and positioning.</li>
<li>Support Email Marketing Initiatives: Execute basic audience segmentation, campaign setup, and performance analysis for lifecycle and outbound marketing emails.</li>
<li>Support Tradeshow &amp; Event Marketing: Assist with digital promotion for industry events, including pre- and post-show content. Capture on-site photography and video at tradeshows, motorsports events, and product installations. Help install media equipment, organize files, and support content handoff for campaign use.</li>
<li>Support Cross-Functional Marketing Initiatives: Assist with vendor coordination, internal testing projects, and other collaborative efforts as needed.</li>
</ul>
 
Qualifications and Skills:
Required:
<ul>
<li>2+ years of experience in digital marketing, analytics, or web merchandising </li>
<li>Basic familiarity with Google Ads, Meta Business Suite, or SEO tools (e.g., SEMrush, Screaming Frog, Moz)</li>
<li>Comfortable working with GA4 and Google Tag Manager</li>
<li>Ability to interpret basic performance reports and campaign metrics</li>
<li>Strong communication skills and willingness to collaborate with multiple departments</li>
<li>High attention to detail and strong time management</li>
<li>Willingness to travel occasionally (up to 10%) for events and shoots</li>
</ul>
 
Preferred:
<ul>
<li>Familiarity with marketing automation tools (e.g., HubSpot, Klaviyo, Mailchimp)</li>
<li>Exposure to Power BI, Tableau, or similar dashboard tools</li>
<li>Experience with CMS platforms (e.g., WordPress, Shopify) or B2B commerce platforms such as OroCommerce</li>
<li>Interest in photography or video editing</li>
<li>Education or project experience related to B2B or B2C marketing strategy</li>
<li>Work Environment: This role is based at our headquarters in Weston, Wisconsin. Occasional travel required (up to 10%) for photoshoots, events, or vendor meetings.</li>
</ul>
CTech Manufacturing – Mission, Vision &amp; Values
 
Mission:
To design and manufacture innovative, customer-driven storage solutions
Vision:
To accelerate change in US manufacturing through a relentless pursuit of innovation
 
At CTech, our foundation is built on customer focus, speed, autonomy, innovation, and quality. These values shape every decision we make and every product we deliver. We foster a collaborative environment where team members are empowered to think independently, act with accountability, and contribute to something greater than themselves.
 
We don’t just make products—we drive progress. Join us and be part of something bigger.

Digital Marketing Specialist

<h3>Job Description</h3>
Job Description
IN PERSON (Plainview, NY) M-F, 8:30am-5:30pm EST
&nbsp;
Agilant Solutions, Inc. (<a href="http://www.goagilant.com" target="_blank">www.goagilant.com</a>) is an international provider of digital transformation and enterprise managed services. We leverage our extensive industry experience and IT best-practices for a simple reason; to empower our clients to become heroes in responding to competitive and business needs. It is our commitment to make them excel. Agilant provides a complete breadth of distributed IT solutions through our integrated practices.
&nbsp;
Position Summary
We are seeking a Social Media Coordinator with a focus in Digital, Social, and Lead Generation to join our team at our Worldwide Headquarters in Port Washington/Plainview, NY. Reporting to the Executive Director, Head of Marketing, this role will support our Marketing Manager and Business Development/Sales team by driving digital campaigns, tracking lead lifecycles, managing social media, creating compelling content, and executing digital lead generation strategies.
&nbsp;
The ideal candidate is both creative and analytical, with experience running paid ads, building brand presence, and producing high-quality copy and visuals that convert. This is a hands-on role for a self-starter who thrives in a collaborative, fast-paced environment and is passionate about using digital marketing to generate measurable business growth.
&nbsp;
Key Responsibilities
&nbsp;
Digital Campaigns &amp; Paid Ads
 Manage and optimize Google Ads and LinkedIn Ads campaigns to drive qualified leads.
 Track, measure, and report on campaign performance; adjust strategies for maximum ROI.
&nbsp;
Social Media &amp; Brand Presence
 Oversee company LinkedIn Life Pages and corporate social channels.
 Create and schedule engaging content aligned with brand voice and campaign goals.
 Develop strategies to grow engagement and visibility within target B2B markets.
&nbsp;
Lead Generation &amp; Sales Support
 Execute Sales Navigator strategy and targeted outreach in collaboration with business development.
 Partner with sales to build prospect lists, nurture leads, and create materials that advance opportunities through the buyer journey.
&nbsp;
Content Creation &amp; Copywriting
 Write and edit case studies, success stories, email campaigns, and promotional copy.
 Collaborate on visuals for presentations, digital campaigns, and social posts.
 Maintain consistency in messaging, tone, and brand across all channels.
 Creation of Landing Pages, Emails, and additional content.
&nbsp;
Analytics &amp; Reporting
 Track and analyze campaign performance, social engagement, and lead generation activities.
 Deliver actionable insights and recommendations to improve results.
&nbsp;
General Marketing Support
 Assist with collateral updates, trade show coordination, and promotional material development.
 Collaborate with the Marketing Manager and Executive Director on key initiatives.
&nbsp;
Required Skills
 2–4 years of experience in B2B digital marketing, advertising, or communications (corporate or agency).
 Proven success with Google Ads, LinkedIn Ads, and LinkedIn Life Pages.
 Hands-on experience with Sales Navigator and lead generation strategy.
 Strong copywriting/storytelling skills for campaigns and case studies.
 Proficiency in social media management and analytics tools.
 Ability to create or collaborate on visuals (Photoshop, Illustrator, Canva, or similar).
 Working knowledge of SEO principles, analytics, and marketing automation (HubSpot a plus).
 Strong project management skills; highly organized and deadline-driven.
 Excellent written, verbal, and digital communication skills.
 Team-oriented, flexible, and able to work independently when needed.
 Strong computer skills, including MS Office and PowerPoint.
 Positive, professional outlook with both internal and external clients.
&nbsp;
Minimum Qualifications
 Bachelor’s degree in Marketing, Communications, Journalism, or related field (or equivalent experience).
 2–3 years of B2B marketing/communications experience including social and digital campaigns in a corporate environment (IT industry preferred but not required).
&nbsp;
To Help You Succeed
 Salary: $50-55k annually (commensurate with experience and qualifications).
&nbsp;
 Comprehensive benefits package, including Health, Dental, Vision, Life Insurance, and 401(k).
&nbsp;
 Professional development and industry training opportunities.
&nbsp;
 Collaborative, fast-paced environment with opportunities for growth.
Company DescriptionAgilant Solutions, Inc. (<a href="http://www.goagilant.com" target="_blank">www.goagilant.com</a>) is an international provider of digital transformation and enterprise managed services. We leverage our extensive industry experience and IT best-practices for a simple reason; to empower our clients to become heroes in responding to competitive and business needs. It is our commitment to make them excel. Agilant provides a complete breadth of distributed IT solutions through our integrated practices. 
<h3>Company Description</h3>
Agilant Solutions, Inc. (<a href="http://www.goagilant.com" target="_blank">www.goagilant.com</a>) is an international provider of digital transformation and enterprise managed services. We leverage our extensive industry experience and IT best-practices for a simple reason; to empower our clients to become heroes in responding to competitive and business needs. It is our commitment to make them excel. Agilant provides a complete breadth of distributed IT solutions through our integrated practices.

Social Media Coordinator

<h3>Job Description</h3>
MISSION Corp., dba Mission Outdoor (“MISSION”)
Eden Prairie, MN — Full Time
 
MISSION is looking for a smart, organized, and driven E-Commerce Specialist to help us grow our brand across Amazon, Shopify, and emerging digital channels. At Mission Outdoor, we make it easier for people to get outside and enjoy the water—from boaters to families to weekend adventurers—and we’re looking for someone who’s excited to help bring that experience to more people every day.
 
This role is ideal for someone with 2–3+ years of experience in e-commerce or digital marketing who’s excited to own their domain, build process, and drive results across marketplace management, digital marketing, website optimization, and vendor collaboration.
 
What this role is all about?
You’ll join a nimble, energetic marketing team and become the internal owner of our e-commerce ecosystem. You’ll work closely with the Brand Manager, the CMO, and a variety of external partners to ensure Mission Outdoor is presenting, selling, and scaling at the highest level across Amazon, Shopify, and beyond.
 
This is a hands-on, marketing-leaning e-commerce role—part marketplace manager, part digital analyst, part website operator. You don’t need to know everything on day one, but you must bring curiosity, initiative, and a strong desire to become the in-house expert.
 
If you’re the kind of person who naturally creates order, builds process for themselves and others, and thrives in a fast-moving environment without heavy guardrails, you might be exactly who we’re looking for.
 
What you’ll be responsible for:
 
Amazon Marketplace Ownership
You won’t run Amazon ads yourself—but you will be the internal owner of Amazon performance.
<ul>
<li>Manage product listings, variations, copy, content, and backend settings</li>
<li>Add new products and maintain listing accuracy</li>
<li>Coordinate directly with the ops team to keep inventory aligned</li>
<li>Monitor listing health, suppressions, reviews, and overall storefront quality</li>
<li>Work closely with Amazon PPC vendors to:</li>
<li>Understand ad performance</li>
<li>Spot issues early</li>
<li>Provide creative briefs and listing improvements</li>
<li>Hold vendors accountable to results</li>
<li>Implement recommended content changes quickly and accurately</li>
</ul>
 
You’re the person who knows what’s happening on Amazon—every day—and keeps the machine moving.
 
 
Google, PPC &amp; SEO (marketing-leaning execution)
You’ll manage our current Google Ads campaigns in-house while continuously leveling up your skills.
<ul>
<li>Run ongoing Google Ads campaigns (Search, Shopping/PMax, Retargeting)</li>
<li>Explore YouTube ads (experience is a plus)</li>
<li>Apply SEO best practices to product pages and site content</li>
<li>Bring forward new ideas, tests, and optimizations</li>
<li>Attend training or workshops as needed to strengthen your PPC skill set</li>
</ul>
 
We don’t expect perfection—we expect curiosity, growth, and ownership.
 
 
Shopify Website Operations
You’ll play an important role in the day-to-day website experience, including helping to:
<ul>
<li>Manage product pages, collections, navigation, and ongoing theme updates</li>
<li>Support light CRO testing (A/B tests, hypotheses, results, and next steps)</li>
<li>Monitor analytics and flag opportunities or breakdowns</li>
<li>Coordinate with design, development, and copy partners to execute improvements</li>
<li>Manage apps, basic integrations, and no-code theme adjustments</li>
<li>Maintain a clean, smooth, conversion-focused shopping experience</li>
</ul>
 
You don’t need to be a developer—you just need to be confident and fluent in modern website backends.
 
 
Marketplace Expansion (bonus)
Experience with Walmart Marketplace, Target Plus, eBay, or others is a plus—but not required. If you’ve done it, great. If not, we’ll teach you.
 
 
Cross-functional project management (it’s natural to you)
Project management isn’t a separate job in your eyes—it’s part of what makes you great.
<ul>
<li>Track multi-step tasks across marketing, ops, and creative</li>
<li>Keep vendors and internal teams moving on deadlines</li>
<li>Build and maintain processes that help Mission scale</li>
<li>Bring clarity, structure, and organization to fast-moving initiatives</li>
</ul>
 
You’re the kind of person who naturally creates order—and loves it.
 
 
Data, Reporting &amp; Analytics
Data is central to how this role succeeds. You’ll collect, analyze, and interpret performance data across channels to help improve online sales and the overall customer experience.
 
This role isn’t about producing weekly reports for reporting’s sake. It’s about using data to understand what’s working, spot issues early, and inform smarter marketing, creative, and merchandising decisions.
 
In this role, you will:
<ul>
<li>Pull and interpret data from key platforms including Google Ads, Amazon Seller Central, Shopify, and website analytics tools</li>
<li>Build and maintain dashboards that help you and the broader team understand performance</li>
<li>Connect performance data to marketing and creative decisions (what we say, where we say it, and how it performs)</li>
<li>Monitor trends and flag opportunities or issues early (conversion drops, traffic shifts, listing performance changes)</li>
<li>Push for better tracking or clearer data when something doesn’t add up</li>
<li>Use data to guide prioritization, testing ideas, and next steps across channels</li>
</ul>
 
You don’t need to be a data scientist — but you do need to be someone who wants to understand the numbers and relies on them to make confident decisions.
 
---
You’ll thrive in this role if…
<ul>
<li>You’ve worked at least 2–3 years in e-commerce, digital marketing, or a related field (agency experience is a plus)</li>
<li>You love organizing systems, building process, and taking ownership</li>
<li>You’re comfortable making recommendations, sharing opinions, and advocating for improvements based on what you learn.</li>
<li>You’re comfortable learning new platforms quickly</li>
<li>You’re ready to take meaningful responsibility for performance across core e-commerce channels, including Amazon, Shopify, and Google.</li>
<li>You’re proactive and enjoy solving problems before they become problems</li>
<li>You communicate clearly and manage vendors with confidence</li>
<li>You have strong attention to detail and an instinct for “something’s off here”</li>
<li>You care about how digital marketing and marketplace tools drive revenue</li>
<li>You’re excited about joining a brand that’s growing fast and is in full scale mode</li>
</ul>
 
Preferred experience
(Not required, but all big wins.)
<ul>
<li>Google Ads (Search, Shopping/PMax)</li>
<li>Shopify backend management</li>
<li>Amazon Seller Central experience</li>
<li>Basic SEO understanding</li>
<li>Website analytics (GA4, Shopify Analytics, Looker/Data Studio)</li>
<li>Marketplace experience beyond Amazon</li>
<li>Worked in a fast-paced agency role</li>
<li>Prior work on consumer products or outdoor/recreation brands</li>
</ul>
 
Location
This is a full-time, in-office role based in Eden Prairie, MN. Mission operates as a collaborative, in-person team and values working together on-site.
 
How to apply
Advice: To cut through the noise, send your resume and cover letter directly to <a href="mailto:jobs@missionoutdoor.com" target="_blank">jobs@missionoutdoor.com</a>

Ecommerce Specialist

<h3>Job Description</h3>
Job DescriptionDescription:
About the Company
We are an integrated portfolio company that brings craft, innovation, and operational mastery together to build and scale specialty food &amp; beverage brands across both B2B and B2C.
Our portfolio includes owned and licensed brands such as Parisi Coffee, Mother Earth Organic Coffee, Cervasi Italian Foods, Luigi Bonura’s Pasta Sauce, and Margaritas Amigos Salsas, among others. Beyond brand ownership, we operate as a full-service operating company offering:
<ul>
<li>Contract manufacturing and coffee roasting</li>
<li>Global importing and sourcing</li>
<li>Private label program development</li>
<li>Branding and packaging services</li>
<li>Fulfillment operations</li>
<li>Logistics, climate-controlled warehousing, cold storage, and DSD (Direct Store Delivery)</li>
</ul>
We are in a high-growth, modernization phase under new leadership. This includes rejuvenating and renaming the parent brand, investing in systems and talent, and relocating to a new Downtown Kansas City office. This is an exciting moment to help shape the future of a locally owned, family-led, multi-brand food &amp; beverage portfolio company.
 
Corporate Purpose To build, scale, and support the next generation of craft-driven food &amp; beverage brands while attracting partners, talent, retailers, producers, and B2B customers.
 
Corporate Vision Create a national portfolio of craft-forward, high-integrity brands powered by innovation, operational excellence, and sustainable growth.
 
Corporate Mission Combine innovation, operational excellence, and artisanal expertise to build and scale exceptional food &amp; beverage brands without compromising what makes them special.

Our Culture &amp; Expectations
We are building a high-performing, highly accountable marketing team and are seeking collaborative professionals who thrive in fast-moving, cross-functional environments.
Across all roles, ideal candidates demonstrate the following behaviors and mindset:
<ul>
<li>High ownership and accountability — you take initiative, follow through, and hold yourself to high standards</li>
<li>Results-oriented with urgency — you move work forward, prioritize impact, and consistently raise the bar</li>
<li>Proactive and assertive — you speak up, solve problems, and don’t wait to be told what to do</li>
<li>Collaborative and low-ego — you work effectively across teams with positive intent and minimal drama</li>
<li>Positive energy and professionalism — how you show up matters as much as what you deliver</li>
<li>Resourceful problem solvers — you figure things out and adapt quickly</li>
<li>Committed to growth and continuous improvement — you actively seek feedback, learning, and better ways to work</li>
<li>Culture builders — you contribute to a healthy, high-trust, high-performance environment</li>
</ul>
We value people who bring intensity and excellence without ego, and who care deeply about both outcomes and how the work gets done.
These roles are primarily in-office at our Downtown Kansas City location, with flexibility to work from home or offsite one day per week, with the potential for up to two days per week based on performance, role responsibilities, and business needs.
 
About the Position
The Digital Marketing Operations Manager is responsible for driving scalable, data-driven digital growth for Paris Brothers across demand generation, eCommerce, and customer lifecycle marketing. This role owns the operational execution, measurement, and optimization of digital marketing programs across owned and paid channels, ensuring alignment between brand, revenue, and customer experience objectives.
 
The position partners closely with Marketing, Sales, eCommerce, and Analytics stakeholders to translate strategy into high-performing campaigns, manage marketing technology and data workflows, and continuously optimize performance through rigorous analytics and testing. Success in this role is defined by measurable improvements in lead quality, conversion rates, customer retention, and return on marketing investment.
 
ESSENTIAL DUTIES &amp; RESPONSIBILITIES
The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.
1. Drive profitable sales growth across eCommerce channels (Shopify, Amazon, Bottomless, Syndigo, TikTok, and others) by providing strategic and tactical leadership to external agency partners
2. Provide strategic and tactical leadership to paid media across SEO, SEM, GEO, paid social, marketplaces, and digital display, including structured testing to assess incrementality and true performance
3. Own measurement and attribution frameworks to assess incrementality, CAC efficiency, and channel performance, including test design and performance evaluation
4. Own analytics, dashboards, and reporting (CAC, CLV, funnel performance, CRM insights)
5. Oversee website development and optimization, including UX, CMS updates, Shopify experience, CRO initiatives, and website refreshes
6. Partner cross-functionally to ensure customer acquisition funnels and omnichannel journeys are optimized for conversion and engagement
7. Own Email and SMS strategy and execution: opt-in growth, lifecycle and nurture campaigns, segmentation, A/B testing, and compliant acquisition strategies
8. Lead customer acquisition planning, execution, testing, and optimization across digital, social, mobile, experiential, and partner channels
9. Identify and evaluate emerging platforms, partners, and growth opportunities
10. Evolve audience growth strategy through deep analysis of customer segments and media behaviors
11. Partner with the VP Marketing to develop personas, customer demographics, and priority target segments
12. Performs other duties as assigned.
 
SUPERVISORY RESPONSIBILITIES
· This position has vendor oversight supervisory responsibilities.
 
FISCAL RESPONSIBILITY
· Position has fiscal responsibilities.
 
MINIMUM QUALIFICATIONS
Required Education and Experience
· B.S. or M.S. in Marketing, Business, or a related field.
· Seven (7) to twelve (12) years of experience in digital marketing, performance marketing, growth marketing, or eCommerce roles.
· Demonstrated success driving measurable eCommerce or digital revenue growth
· Experience owning or heavily influencing website UX, conversion optimization, and CMS platforms (Shopify preferred)
· Experience managing agencies and external partners with clear accountability for results
· Proven experience in analytics-driven decision-making and experimentation
· Experience supporting multi-brand or multi-channel environments
Required Licenses or Certifications
· N/A
 
COMPETENCIES FOR SUCCESSFUL PERFORMANCE OF JOB DUTIES
Knowledge of:
· Deep knowledge of paid media, lifecycle marketing, attribution models, and digital analytics
Skill in:
· Strong analytical skills with the ability to translate data into actionable insights
· Proficiency with analytics tools, dashboards, and CRM systems
· Strong organizational skills with the ability to manage multiple initiatives simultaneously
Ability to:
· Design and evaluate structured tests and experiments
· Collaborate effectively with marketing, sales, creative, and agency partners
 
POSITION TYPE AND EXPECTED HOURS OF WORK
· May work in a normal office environment and/or occasional remote office as approved. Will sometimes be required to work and/or attend meetings.
· Monday through Friday 8am until 5pm
· Occasional abnormal hours or weekends are expected and required for specific events or high-priority projects 
 
TRAVEL
· Occasional travel within the metropolitan area will be required.
· Occasional travel outside the metropolitan area may be required.
 
WORKING CONDITIONS &amp; PHYSICAL DEMANDS
· This position is relatively free from unpleasant environmental conditions or hazards and minimal physical effort. Incumbents may be required to exert up to up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and/or up to 10 pounds of force constantly having to move objects.
· Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BENEFITS INCLUDE:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account (HSA)
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- 401(k) w/company matching
- Paid Time Off (PTO)
- Paid Holidays
 
EEO STATEMENT
· Paris Brother Inc. is an equal-opportunity employer and a drug free workplace. Candidates will be required to complete a drug screen and successful background check post offer. 
 
Requirements:

Digital Marketing Operations Manager

<h3>Job Description</h3>
Job DescriptionBenefits: 
<ul>
<li>401(k) matching</li>
<li>Company parties</li>
<li>Competitive salary</li>
<li>Health insurance</li>
<li>Paid time off</li>
</ul>
 About Us At Tessmer Law Firm, PLLC, were committed to providing exceptional legal services while building lasting client relationships. Located in the heart of San Antonio, we are a growing law firm with a strong reputation in family law. Were currently seeking a Marketing Assistant with expertise in Google Ads and SEO to manage our digital advertising efforts and enhance our online presence. Job Summary The Marketing Assistant will focus on developing, managing, and optimizing Google Ads campaigns, improving SEO performance, and ensuring our firm connects with the right clients through targeted digital strategies. In addition, this role will provide support with reputation management, marketing materials, and community engagement. Key Responsibilities 
<ul>
<li>Create, manage, and optimize Google Ads campaigns to maximize ROI and generate qualified leads.</li>
<li>Conduct keyword research and develop targeted ad groups and campaigns.</li>
<li>Monitor, analyze, and adjust ad performance based on KPIs and campaign goals.</li>
<li>Implement SEO strategies to improve website visibility and organic search rankings.</li>
<li>Manage website content updates while ensuring SEO best practices are applied.</li>
<li>Track, analyze, and compile marketing metrics and reports, providing recommendations for improvement.</li>
<li>Contribute to broader marketing efforts, including: 
<ul>
<li>Monitoring online reviews and supporting reputation management.</li>
</ul>
</li>
<li>
<ul>
<li>Assisting with the creation of marketing materials such as brochures, flyers, and presentations.</li>
</ul>
</li>
<li>
<ul>
<li>Providing support for community events and networking initiatives.</li>
</ul>
</li>
<li></li>
</ul>
Qualifications 
<ul>
<li>Associates or Bachelors degree in Marketing, Communications, or a related field (or equivalent experience).</li>
<li>Experience managing successful Google Ads campaigns, including keyword targeting, ad creation, and optimization.</li>
<li>Strong knowledge of SEO principles and experience improving website rankings.</li>
<li>Proficiency with Google Ads Manager, Google Analytics, and SEO tools.</li>
<li>Excellent analytical, organizational, and communication skills.</li>
<li>Ability to work independently and manage multiple campaigns simultaneously.</li>
<li>Familiarity with website CMS (e.g., WordPress) and social media platforms.</li>
<li>Experience with design tools such as Canva or Adobe Creative Suite.</li>
</ul>
Why Join Us? 
<ul>
<li>Collaborative and professional work environment.</li>
<li>Opportunity to directly impact client growth through digital marketing.</li>
<li>Competitive salary and benefits package.</li>
<li>Convenient San Antonio location with free parking.</li>
</ul>
How to Apply Please submit your resume, cover letter, and any relevant portfolio materials to <a href="mailto:info@tessmerlawfirm.com" target="_blank">info@tessmerlawfirm.com</a> with the subject line: Marketing Assistant Application [Your Name]. We look forward to hearing from you!

Marketing Assistant

<h3>Job Description</h3>
Job Description
Home Care Network is seeking 2 highly skilled and experienced Program Administrators / RN Case Managers (hybrid role) to join our home health agency and direct the business, care team, and agency growth within our Southeast Ohio operations.
Given the vast geography and numerous clients we serve in SE Ohio, we're adding 2 Admin/RNCMs to split the coverage and increase support in this region, which primarily includes: Scioto, Jackson, Athens, Vinton, Ross, Pike, Gallia, Highland, and Adams Counties, plus as-needed support in Lawrence, Meigs, Washington, Hocking, Brown, Fayette, and surrounding counties.
 
JOB TITLE: Program Administrator &amp; RN Case Manager (RN license + Case Management experience required)
JOB LOCATION: In the field + Remote or Office | Each Admin/RNCM will manage 10-13 counties across Southeast Ohio (est. 2-hour travel radius).
<ul>
<li>RN Case Manager in-field activities and services typically require weekday travel within a 30-60 minute radius, up to 2 hours occasionally / as needed.</li>
<li>When not in the field with our employees, clients, and care partners, this role will have the flexibility to work Remotely or in our Corporate Office in Jackson, OH, located at 731 E Main St, Jackson, OH, 45640.</li>
<li>In-person support during State Surveys requires presence at our Jackson, OH office.</li>
</ul>
SCHEDULE: A typical week is Monday - Friday from 8 AM - 5 PM, though willingness to provide occasional on-call and varied / flex hour coverage (late night / weekend emergency) is required as needed.
<ul>
<li>Most field work, employee training + client home visits occur on weekdays (1-5 days).</li>
<li>Non-field work is typically 1-2 days per week (home or Jackson office).</li>
<li>No overnight shifts required.</li>
</ul>
EMPLOYMENT TYPE: Long-term employment opportunity for a full-time RN with experience in home health, case management, and administration and/or supervision of nurses and caregivers. 
<ul>
<li>Demonstrated experience in -or a strong passion for- business leadership, regional growth, and team development is a must. </li>
<li>At least 1 year of experience in case management is required; 1 or more years of experience in home health care, wound care, lab draws, and Oasis assessments is a plus.</li>
</ul>
 
COMPENSATION: $75,000 - $90,000 annual salary, plus quarterly bonus opportunities.
*Salary determinations are based upon home health and supervisory experience, case management experience and travel radius / geography coverage, business growth results, certifications, and overall fit.
 
ADDITIONAL DETAILS:
<ul>
<li>Flexible, customizable schedules.</li>
<li>Autonomy in a positive, client-centered culture, with excellent Quality and Compliance support + training for all caregivers, clinicians, and leaders.</li>
<li>Door-to-Door mileage reimbursement provided.</li>
<li>Growth Opportunities for this position include: 
<ul>
<li>Pay, Scope &amp; Title promotions for advanced certifications and degrees (Program Admin, Clinical Admin, DON/Nursing Supervisor, etc.).</li>
<li>Continuing Education and/or accommodations for advanced degrees.</li>
</ul>
</li>
<li>Admin/RNCMs are eligible for generous referral bonuses, quarterly awards and bonuses, career advancement, and other perks.</li>
<li>This is a salaried position with bonus opportunities and benefits including: basic medical, vision, &amp; dental coverage; PTO, mileage and travel reimbursement, teambuilding and celebration events, career advancement paths, and more.</li>
</ul>
 
QUALIFICATIONS:
<ul>
<li>Graduate of an accredited nursing program with a current license as a Registered Nurse in the state(s) of practice.
<ul>
<li>Baccalaureate degree in nursing or related field preferred.</li>
</ul>
</li>
<li>Minimum of 2 years Nursing experience required, with a combination of acute care and home health care/public health preferred.</li>
<li>1 year Experience in case management required, with home health case management preferred.</li>
<li>Experience in a supervisory role, wound care, lab draws, and OASIS assessments is a plus.</li>
<li>1+ year of experience in Business Management + Team Management (of caregivers, nurses, and care team) is a plus, with health service administration highly desirable.</li>
<li>CPR &amp; First Aide Certification required; with CPR &amp; FA Instructor/Trainer certification (or willingness to complete once upon hire) a plus.</li>
<li>Desire and ability to organize, empower, and inspire teams to achieve ambitious goals while driving operational excellence is required. Experience managing department / regional budgets, financial reports, and growth plans is desirable. </li>
<li>Extensive familiarity with HIPAA regulations and medical terminology.</li>
<li>Excellent written and verbal communication skills and strong interpersonal skills.</li>
<li>Desirable character traits: reliable, honest beyond reproach, professional, compassionate, detail-oriented (in care + documentation), accountable, friendly and accommodating, respectful, and positive.</li>
<li>Familiarity with HIPAA regulations and medical terminology.</li>
</ul>
 
Why HCN? Home Care Network, Inc. is a nurse-owned and locally led home health agency, which means our patients' care and wellbeing - not profits - come first. And for you - it also means that our agency is an environment that nurses and caregivers thrive in, allowing us to handpick the best care team members to be your peers and delight our clients. 
<ul>
<li>Proof that this creates a different, better environment for our team is that our employees consistently rate their satisfaction with HCN higher than other agencies - and stay with HCN 80% longer than the industry average. </li>
<li>Our leadership team actively advocates in Columbus &amp; D.C., for better care policies, better working conditions, and higher pay - while at home, we support your growth and autonomy to deliver personalized care to every patient.</li>
<li>Our back-office/business teams are built to enable your goals and the growth of your region, providing expert support in Scheduling &amp; Client Care Support, Referral / Intake Management, Contracts &amp; Payor Relations, EVV, Compliance &amp; QA, Recruiting &amp; Talent Sourcing, Marketing, and much more. </li>
</ul>
While hospitals, health systems, and care facilities continue consolidating resources and asking more of middle managers and supervisors with decreased support, Home Care Network is building our network of resources internally and across the state. Together, we can empower Ohioans with the independence they deserve - while you make a difference with an agency where you matter. 
Join our team of dedicated clinicians and care professionals! Make a difference in our patients' lives and take your career in a positive direction.
 POSITION SUMMARY
Program Administrators with RN Case Management responsibilities supervise assigned team members (incl. RNs, LPNs, Home Health Aides, and Personal Care Assistants) while directing, coordinating, supervising, and implementing professional and supportive services to home health clients in a safe, cost-effective manner. Successful candidates will be professional, efficient problem solvers who work independently as well as on a team, have a positive attitude, attention to detail, and a bias for action and driving growth.
RNCM services include starts of care (SOC), recertifications, resumptions of care (ROC), and other assessments and services, as well as new hire orientations and reviews, and in rare coverage situations, may require nursing visits.
This is a full-time, salaried position requiring a blend of clinical, compliance, and business growth skills with expert clinical oversight and care management. Successful applicants will be interested in long-term employment with our agency.
 
Key Responsibilities and Requirements of an Administrator/RNCM include:
Team Leadership &amp; Staff Management
<ul>
<li>Supervise and support a multidisciplinary team of RNs, LPNs, Home Health Aides, and Personal Care Assistants.</li>
<li>Recruit, hire, onboard, and retain field staff to meet client care needs.</li>
<li>Deliver effective orientation, ongoing education, and in-service training to ensure staff competency and regulatory compliance.</li>
<li>Conduct skills assessments and performance evaluations for clinical staff.</li>
<li>Foster a cohesive, collaborative care team environment.</li>
</ul>
Clinical Oversight &amp; Client Care
<ul>
<li>Perform client assessments and develop individualized care plans.</li>
<li>Promote continuity of safe, appropriate care through effective case management.</li>
<li>Coordinate and supervise the delivery of professional and supportive services to clients across all age groups (infant to geriatric).</li>
<li>Ensure timely communication of patient status and changes in condition to the care team.</li>
<li>Occasionally provide direct care, emergency support, or coverage in the field as needed.</li>
</ul>
Compliance &amp; Quality Assurance
<ul>
<li>Ensure compliance with state licensure, Medicare certification, and other regulatory requirements.</li>
<li>Develop, implement, and monitor policies and procedures to maintain high standards of care.</li>
<li>Lead quality improvement initiatives and recommend policy updates to enhance service delivery.</li>
</ul>
Strategic Planning &amp; Program Development
<ul>
<li>Participate in corporate and regional strategic planning to support agency growth and service excellence.</li>
<li>Design and execute initiatives aligned with diagnosis-specific care needs and business goals.</li>
<li>Manage specialty payor programs in your region, ensuring quality and operational efficiency.</li>
</ul>
Financial &amp; Operational Management
<ul>
<li>Monitor and manage departmental budgets and monthly financials to meet strategic objectives.</li>
<li>Assist in the development of annual operating and capital budgets.</li>
<li>Oversee staffing and program coordination to optimize resource utilization and client satisfaction.</li>
</ul>
Communication &amp; Collaboration
<ul>
<li>Facilitate effective communication among patients, families, physicians, and care teams.</li>
<li>Serve as a liaison to educate clients and families on available services and community resources.</li>
<li>Promote a culture of compassion, safety, and excellence in care delivery.</li>
</ul>
 
Acting in accordance with the Nurse Practice Act, as well as basic principles and best practices of professional nurses, a successful Administrator / RN Supervisor ensures that patients receive the best medical care possible by overseeing their well-trained team of nurses and aides. Their purpose is to maintain safety and patient confidence by ensuring all patients' needs are addressed with the highest degree of professionalism and care, and that all policies and regulations are adhered to strictly. Further, this is a critical role that requires strong leadership abilities, excellent clinical knowledge, and effective communication skills.
 
#SEO
 
Are you willing to consent to a background check, including a criminal record check, and an employment and education verification?
 Job Posted by ApplicantPro

Program Administrator + RN Case Manager (hybrid) - Home Health Agency (Full Time, Southeast Ohio)

<h3>Job Description</h3>
Job DescriptionCompany Description 
When you join Turnitin, you'll be welcomed into a company that is a recognized innovator in the global education space. For more than 25 years, Turnitin has partnered with educational institutions to promote honesty, consistency, and fairness across all subject areas and assessment types. Turnitin products are used by educational institutions and certification and licensing programs to uphold integrity and increase learning performance, and by students and professionals to do their best, original work.
Experience a remote-first culture that empowers you to work with purpose and accountability in a way that best suits you, supported by a comprehensive package that prioritizes your overall well-being. Our diverse community of colleagues are all unified by a shared desire to make a difference in education.
Turnitin is a global organization with team members in over 35 countries including the United States, Mexico, United Kingdom, Australia, Japan, India, and the Philippines.
Job Description 
The content strategy manager will develop, execute, and maintain an integrated content strategy across all channels to support brand, communications, and demand generation goals. They will ensure a consistent, compelling message is delivered to Turnitin’s existing and future customers, partners, and other external stakeholders. The content manager will partner with other teams to plan and execute cohesive content calendars, lead content planning for major PR and brand campaigns, establish content governance and quality standards, drive cross-functional content prioritization, and regularly report on content performance to recommend continuous improvements.
The content strategy manager plays a critical role in shaping Turnitin’s brand. They should be an outstanding written, verbal, and visual communicator with strong organizational skills and an ability to thrive in a fast-paced work environment. They should possess strong leadership and teamwork skills, able to lead both direct reports and indirectly across the organization.
KEY RESPONSIBILITIES
<ul>
<li>Develop and maintain an integrated content strategy that aligns brand, communications, and demand generation marketing goals, ensuring consistency across all channels and audiences.</li>
<li>Partner with brand, communications, and marketing to plan and execute cohesive content calendars that support awareness, engagement, and pipeline growth.</li>
<li>Lead content planning for major PR and brand campaigns, product launches, thought leadership moments, and executive visibility, ensuring materials ladder up to overall brand narrative.</li>
<li>Establish content governance, quality standards, and review processes to ensure accuracy, brand consistency, and cross-team alignment.</li>
<li>Drive cross-functional content intake and prioritization processes, balancing strategic needs, PR/brand campaign timelines, and business priorities.</li>
<li>Partner closely with Demand Gen Marketing to optimize web, blog, and nurture content for performance, SEO, and conversion, while maintaining brand voice.</li>
<li>Collaborate with the creative team to translate strategy into high-quality visual assets (e.g., videos, social posts, graphics).</li>
<li>Regularly report on content performance, insights, and outcomes, translating data into clear recommendations and next steps.</li>
<li>Use audience insights, analytics, and competitive research to refine content strategy and recommend continuous improvements.</li>
</ul>
&nbsp;
Qualifications 
REQUIRED QUALIFICATIONS
<ul>
<li>Ability to craft and socialize narratives that connect brand, product, and customer value across multiple channels and formats</li>
<li>Skilled at partnering and negotiating with teams without direct authority to drive shared outcomes</li>
<li>Strong writing, editing, and messaging capabilities</li>
<li>Social media experience, either as an individual contributor or managing the function</li>
<li>Understands full-funnel marketing, SEO, PR and brand campaign development, and how content impacts awareness, conversion, and loyalty</li>
<li>Able to build and manage workflows, prioritization models, and content governance systems that keep teams aligned and on track</li>
<li>Comfortable using analytics, SEO insights, and market research to inform strategy and measure performance</li>
<li>Can balance long-term brand building with short-term needs while staying proactive and solutions-oriented</li>
<li>People management experience</li>
<li>Bachelor’s degree in communications, public relations, journalism or related field</li>
<li>7-10 years of related work experience.</li>
</ul>
PREFERRED QUALIFICATIONS
<ul>
<li>Previous content strategy leadership experience</li>
<li>Experience working in the education technology sector</li>
</ul>
 Additional Information 
The&nbsp;expected annual base salary range&nbsp;for this position is:&nbsp;$112,125/year&nbsp;to&nbsp;$130,000/year. This position is bonus eligible.
Actual compensation will be provided in writing at the time of offer, if extended, and is determined by work location and a range of other relevant factors, including but not limited to: experience, skills, degrees, licensures, certifications, and other job-related factors. Internal equity, market and organizational factors are also considered.
Total Rewards @ Turnitin At Turnitin, we believe Total Rewards go far beyond pay. While salary, bonus, or commission are important, they’re only part of the value you receive in exchange for your work.
Beyond compensation, you’ll experience the intrinsic rewards of unleashing your potential and making a positive impact on global education. You’ll also thrive in a culture free of politics, surrounded by humble, inclusive, and collaborative teammates.
In addition, our extrinsic rewards include generous time off and health and wellness programs that provide choice, flexibility, and a safety net for life’s challenges. You’ll also enjoy a remote-first culture that empowers you to work with purpose and accountability in the way that suits you best, all supported by a comprehensive package that prioritizes your overall well-being.
Our Mission&nbsp;is to ensure the integrity of global education and meaningfully improve learning outcomes.
Our Values&nbsp;underpin everything we do.
<ul>
<li>Customer Centric:&nbsp;Our mission is focused on improving learning outcomes; we do this by putting educators and learners at the center of everything we do.</li>
<li>Passion for Learning:&nbsp;We are committed to our own learning and growth internally. And we support education and learning around the globe.</li>
<li>Integrity:&nbsp;Integrity is the heartbeat of Turnitin—it is the core of our products, the way we treat each other, and how we work with our customers and vendors.</li>
<li>Action &amp; Ownership:&nbsp;We have a bias for action. We act like owners. We are willing to change even when it’s hard.</li>
<li>One Team:&nbsp;We strive to break down silos, collaborate effectively, and celebrate each others' successes.</li>
<li>Global Mindset:&nbsp;We consider different perspectives and celebrate diversity. We are one team. The work we do has an impact on the world.</li>
</ul>
Global Benefits
<ul>
<li>Remote First Culture</li>
<li>Health Care Coverage</li>
<li>Education Reimbursement*Competitive Paid Time Off&nbsp;</li>
<li>Self-Care Days</li>
<li>National Holidays</li>
<li>2 Founder Days + Juneteenth Observed</li>
<li>Paid Volunteer Time Off</li>
<li>Charitable Contribution Match</li>
<li>Monthly Wellness or Home Office Reimbursement</li>
<li>Access to Employee Assistance Program (mental health platform)</li>
<li>Parental Leave</li>
<li>Retirement Plan with match/contribution</li>
</ul>
Seeing Beyond the Job Ad At Turnitin, we recognize it’s unrealistic for candidates to fulfill 100% of the criteria in a job ad.&nbsp; We encourage you to apply if you meet the majority of the requirements because we know that skills evolve over time. If you’re willing to learn and unleash your potential alongside us, join our team!
Turnitin, LLC is an Equal Opportunity Employer- vets/disabled.&nbsp;

Manager, Content Strategy (US Remote)

<h3>Job Description</h3>
Job Description
Job Description
AirClean Systems
 
 
Job Title: Marketing Specialist
Department or Division: Marketing
 
 
Job Summary
The Marketing Specialist will work with the marketing team to promote the AMT Group companies and collaborate with sales to drive brand awareness, leads, and revenue. Responsibilities include, but are not limited to, utilizing the company’s customer relationship management (CRM) tool; creating and sending HTML marketing emails; working with third-party advertisers on marketing campaigns; writing, proofing, and updating website content that aligns with search engine optimization (SEO) best practices; social media marketing; designing marketing materials across various mediums; and assisting with company events such as educational webinars and trade shows. Being a small marketing team, you will have the opportunity to work on various projects while seeing your work directly impact our success as a company. 

AMT Group, Inc. is a management company that oversees the general operation practices of four entities, including AirClean Systems. Each entity manufactures a full range of products that serve the Scientific, Medical, Pharmaceutical, Academic, Food/Beverage, Biotechnology, and Forensic market segments. Each company's core products provide operator safety from harmful chemicals and particulate or protect analytical samples from airborne contamination.

Job Duties
<ul>
<li>Utilize Customer Relationship Management (CRM) tool to maintain customer database, create and send outgoing marketing efforts, and track marketing campaigns</li>
<li>Work in conjunction with the web development team to ensure website content is current, accurate, and meeting search engine optimization (SEO) best practices</li>
<li>Manage brand social media presence across various platforms </li>
<li>Ensure that all public-facing marketing material is accurate and reflects the established brand standards</li>
<li>Create and send HTML marketing emails</li>
<li>Proofread content for clarity, grammar, and spelling</li>
<li>Design marketing materials across various mediums</li>
<li>Analyze and identify patterns or commonalities in database and marketing analytics</li>
<li>Stay current with best practices and current techniques in the B2B marketing field</li>
<li>Include persuasive call-to-actions in advertisements and promotions to bring in qualified leads for the sales team</li>
<li>Track and analyze marketing campaigns</li>
<li>Assist with company events, including promotional trade shows, photo shoots, and video shoots </li>
<li>Other duties as assigned by the manager</li>
</ul>

To successfully perform this job, an individual must be able to complete each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Required Education and Experience:
<ul>
<li>Bachelor's degree in a related field or equivalent experience</li>
<li>Understanding of HTML Email</li>
<li>Proficiency with Adobe Creative Cloud Software (Photoshop, Illustrator, InDesign)</li>
<li>Comfortable with content development and creation</li>
<li>Experience with the execution of marketing campaigns and ideas</li>
<li>Understanding of SEO principles</li>
</ul>

Preferred Education and Experience:
<ul>
<li>Customer Relationship Management (CRM) knowledge, preferably with HubSpot</li>
<li>Knowledge of Google Ads, Analytics, and/or Search Console</li>
<li>Experience with design for various mediums</li>
<li>Copywriting experience is a plus</li>
<li>Previous involvement with photo and/or video shoots</li>
<li>Understanding of trade show events</li>
<li>Interacting with multiple companies at once is a plus</li>
<li>Familiarity with B2B marketing </li>
</ul>

Terms of employment
This is a full-time, hourly, non-exempt position. 
 
Hours
The hours are Monday-Friday, 8 a.m. to 5 p.m. The employee is expected to work forty (40) hours per week.
 
Work Environment
Work is regularly performed in an office environment. 
 
Physical Demands
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. The employee is frequently required to sit, stand and/or walk, and occasionally lift, carry, push, or pull up to 20 pounds. 
 
Travel
Ability to travel for company trade show events, professional development workshops, or other training as required to maintain craft. Depending on geography, overnight and weekend travel may be necessary. Travel is expected not to exceed 5% of the employees' work time and will be domestic.
 
Benefits
The compensation package includes medical, dental, vision, Teladoc, life insurance, and short-term disability after an introductory period. The company offers a 401 (k) plan (both traditional and Roth options) with employer contributions. The company provides paid personal leave plus company-paid holidays.

Please note that this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

Marketing Specialist

<h3>Job Description</h3>
Job Description
Role Overview
This role is responsible for driving the execution of the annual marketing campaign calendar, ensuring all initiatives are strategically planned, launched and optimized throughout the year. This role ensures those goals are tracked and analyzed. This position supports M&amp;A by managing digital assets, website migrations and redesigns across all brands. Success in this role means campaigns are executed on time, goals are met, and data-driven decisions continuously improve marketing impact.
Location: Hybrid role based in Easton, MA — 3 days onsite and 2 days remote, with occasional travel as needed.
Key Responsibilities
 Yearly Campaign Calendar Execution
<ul>
<li>Develop and manage the annual marketing campaign calendar, structured with monthly goals segmented by organic growth, brand positioning, and talent recruitment.</li>
<li>Work with the Social Media Manager (SMM) to ensure strategies and content align those goals.</li>
<li>Track and measure progress against monthly goals, leveraging analytics to monitor performance for organic engagement and brand visibility.</li>
<li>Provide regular reporting and insights to leadership, highlighting successes, areas for improvement, and actionable recommendations to keep campaigns on track.</li>
</ul>
Paid Media Campaigns
<ul>
<li>Develop and execute multi-channel paid media strategies (search, social, display) to attract new prospects for services and plunge pools.</li>
<li>Implement geo-targeting tactics across paid social and search campaigns to reach audiences by location, service area, and demographic relevance.</li>
<li>and lead quality.</li>
</ul>
Branding
<ul>
<li>Support the creation of corporate/branding videography and photography.</li>
<li>Ensure redesigned websites and landing pages reflect the new service brand identity.</li>
<li>Align digital campaigns and assets with brand positioning guidelines.</li>
</ul>
SEO
<ul>
<li>Optimize content and keywords to improve organic search visibility, traffic and lead quality.</li>
<li>Work closely with the website developer to ensure proper redirects and technical elements during migrations.</li>
</ul>
Website Management
<ul>
<li>Manage 13+ websites across multiple brands, ensuring timely updates and creation of landing pages for email, social media and paid campaigns.</li>
<li>Lead website migrations to new hosting environments during M&amp;A transitions, minimizing downtime and ensuring data integrity.</li>
<li>Collaborate with web developers to redesign acquired company websites, optimizing for user experience and accessibility.</li>
<li>Integrate service-specific content into the new services website to deliver a seamless and intuitive customer experience.</li>
</ul>
Asset Management
<ul>
<li>Conduct comprehensive digital inventories of all assets, including websites, domains, social media accounts, videos, and images.</li>
<li>Organize and optimize asset libraries for easy access and efficient use across marketing and operational teams.</li>
</ul>
Performance Tracking &amp; Reporting
<ul>
<li>Monitor and analyze campaign performance by geographic segment, adjusting bids and budgets to improve efficiency and scale high-performing regions.</li>
<li>Collaborate with the HubSpot consultant to ensure lead workflows, KPI dashboards, and reporting systems are properly aligned with goals and analytics requirements.</li>
<li>Prepare detailed digital performance reports and dashboards to optimize results.</li>
</ul>
 
What You'll Bring:
Qualifications
<ul>
<li>Bachelor’s degree in Marketing or related field</li>
<li>5+ years of digital marketing experience</li>
<li>Experience managing multi-channel campaigns and annual marketing calendars</li>
<li>Hands-on paid media experience (search, social, display, geo-targeting)</li>
<li>Strong understanding of branding, SEO, and website optimization</li>
<li>Experience managing and migrating multiple websites</li>
<li>Proficiency with analytics, reporting, and CRM tools (HubSpot preferred)</li>
<li>Strong project management and cross-functional collaboration skills</li>
<li>Ability to analyze performance and optimize campaigns</li>
</ul>
What We Offer:
<ul>
<li>9 paid holidays</li>
<li>Paid vacation and sick time</li>
<li>Employer-matched 401(k)</li>
<li>Employer-paid life insurance</li>
<li>Optional supplemental life insurance</li>
<li>Medical, dental, and vision insurance plans</li>
</ul>

We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse, equitable, and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other protected characteristic.

<h3>Job Description</h3>
Job Description
Performance Marketing Analyst
Company Overview: Stouffer Legal is a fast-growing, woman-owned Estate Planning law firm based in Maryland, currently operating four locations and preparing to scale to ten and beyond. We also support marketing and creative work for related businesses, including Zapa Client Portals (a SaaS platform for professional service firms) and Callow Consulting, a tax and accounting firm.
Our mission is to make high-quality estate planning accessible and understandable while having a meaningful impact on the communities we serve. We value data-driven decision-making, clear communication, and a supportive, inclusive workplace where people can do the best work of their careers.
Position Overview: We're hiring a Performance Marketing Analyst to own and optimize our entire digital lead engine.
In this individual-contributor role, you will:
<ul>
<li>Run and optimize paid campaigns across Google Ads and Meta Ads (and occasionally LinkedIn).</li>
<li>Map and improve lead flow from first click through booked consultations and signed matters.</li>
<li>Collaborate with our in-house dev team on our custom CRM, analytics, and attribution.</li>
<li>Use tools like Google Analytics, Google Tag Analyst, CallRail, Webflow, Woopra, and Crazy Egg to understand performance and drive decisions.</li>
</ul>
You'll thrive here if you love experimenting, care deeply about cost per signed client and revenue impact, and get excited about turning messy data into clear direction for the business. Familiarity with direct-response frameworks (e.g., Alex Hormozi–style offer and funnel thinking) is a big plus.

Core Job Duties:
Approximate time allocations are included to help you see the shape of the role:
Own Paid Acquisition Across Google &amp; Meta (35%)
<ul>
<li>Plan, build, and manage paid campaigns across Google Ads (Search, Performance Max, etc.) and Meta Ads (Facebook/Instagram).</li>
<li>Structure campaigns to scale across multiple locations and practice areas while maintaining lead quality.</li>
<li>Implement and iterate on high-converting lead offers, landing experiences, and retargeting sequences.</li>
<li>Occasionally coordinate or review campaigns on LinkedIn or other channels as needed.</li>
</ul>
Lead Flow, Tracking &amp; Attribution (25%)
<ul>
<li>Map the full lead journey: ad → landing page → call/form → CRM → consult → signed client.</li>
<li>Configure and maintain pixels, tags, and conversion events via Google Tag Analyst in partnership with our dev team.</li>
<li>Make the most of CallRail data (calls, tracked numbers, source attribution) and connect it to ad platform data and the CRM.</li>
<li>Work toward better attribution (even if perfect multi-touch is not possible) so we can understand which channels and offers actually drive revenue.</li>
</ul>
Conversion Rate Optimization &amp; Experimentation (15%)
<ul>
<li>Run A/B tests end-to-end: define hypotheses, set up experiments (ads, audiences, landing pages), monitor, and analyze results.</li>
<li>Use Crazy Egg / heatmaps, Woopra, and Analytics to identify friction points and optimization opportunities.</li>
<li>Suggest and help implement improvements in Webflow (copy, layout, forms, CTAs) – either hands-on or by working with internal / external resources.</li>
</ul>
Reporting, Insights &amp; Strategic Recommendations (15%)
<ul>
<li>Build and maintain simple, reliable dashboards (e.g., in Sheets, Looker Studio, or similar) that show KPIs like:</li>
<li>
<ul>
<li>Cost per lead</li>
<li>Cost per consultation</li>
<li>Cost per signed client</li>
<li>Lead quality by channel / campaign</li>
</ul>
</li>
<li>Translate data into clear business recommendations for leadership (what to cut, what to scale, what to test next).</li>
<li>Present performance updates and insights to the Marketing Manager and firm leadership on a regular cadence.</li>
</ul>
Collaboration with Agencies and Internal Teams (10%)
<ul>
<li>Partner with existing agencies and freelancers (e.g., for creative, SEO, or offline campaigns) to ensure efforts are aligned and measurable.</li>
<li>Coordinate with the intake and operations teams around speed-to-lead, follow-up, and other factors that affect conversion, even where you don't directly own scripts or workflows.</li>
<li>Work closely with attorneys and internal marketing to ensure campaigns reflect compliant, accurate, and compelling messaging.</li>
</ul>
What Success Looks Like
In your first 6–12 months, success will look like:
<ul>
<li>We have cleaner tracking for key events (calls, forms, consults, signed clients) across Google, Meta, and our CRM.</li>
<li>Paid campaigns are structured and optimized so we know, by channel/offer/location, what's really working.</li>
<li>We have a testing roadmap and a steady rhythm of experiments (ads, landing pages, offers, audiences).</li>
<li>Leadership receives consistent, actionable reporting, and we're making smarter, faster decisions about marketing spend as we grow from 4 to 10 locations.</li>
</ul>
Preferred Qualifications:
<ul>
<li>3+ years of hands-on experience in performance / digital marketing, with a focus on paid acquisition (Google &amp; Meta).</li>
<li>Proven ability to change a campaign configuration and demonstrate the revenue impact (not just more leads, but better leads and more signed clients).</li>
<li>Strong practical experience with:</li>
<li>Google Ads and Meta Ads (must-have)</li>
<li>Google Analytics (GA4)</li>
<li>Google Tag Analyst</li>
<li>Call tracking tools (CallRail experience is a plus)</li>
<li>Comfort working with website platforms such as Webflow (direct editing or working closely with a dev/designer).</li>
<li>Ability to design and run A/B tests end-to-end, including analysis and recommendations.</li>
<li>Demonstrated skill in turning data into decisions: simplifying complex performance data for non-marketing stakeholders.</li>
<li>Experience in professional services, multi-location, or local service businesses is a plus (law firm experience not required).</li>
<li>Familiarity with direct-response marketing principles and offer creation (knowledge of Alex Hormozi's frameworks is a strong plus).</li>
<li>Excellent communication skills and the ability to work collaboratively with attorneys, intake teams, and leadership.</li>
</ul>
Nice-to-Have Experience:
<ul>
<li>Tools you may touch: Woopra, Crazy Egg, LinkedIn Ads, Google Ads, Google Analytics or similar marketing tools.</li>
<li>Experience working with a custom CRM and in-house engineering teams.</li>
<li>Building dashboards in Looker Studio / Data Studio or similar BI tools.</li>
<li>Exposure to direct mail or offline campaigns and tying them back into overall reporting.</li>
</ul>
Location, Schedule &amp; Work Eligibility:
<ul>
<li>In-Person, based in Towson, MD, 5 days per week 8:30AM – 5:30PM.</li>
<li>Full-time, W-2 employment with benefits.</li>
<li>Must be legally authorized to work in the United States on a permanent basis; we are not able to provide visa sponsorship now or in the future.</li>
</ul>
Compensation &amp; Benefits:
<ul>
<li>Base Salary: $90,000 – $115,000, commensurate with experience and location.</li>
<li>Performance Bonus: KPI-based bonus opportunity tied to revenue-impact metrics (e.g., cost per signed client, qualified lead volume, and overall pipeline performance).</li>
<li>Health Insurance (CareFirst) with 50% company contribution.</li>
<li>Dental and vision insurance options with 50% company contribution.</li>
<li>Short-term and long-term disability insurance, company-paid.</li>
<li>Basic group-term life insurance, company-paid.</li>
<li>401(k) with 4% company match, no vesting period.</li>
<li>Paid time off starting at 15 days per year, increasing with tenure, plus 7 paid holidays and 3 weeks paid parental leave.</li>
<li>Paid training and professional development opportunities.</li>
</ul>
Application Process:
<ul>
<li>Submit online application (include stories of past wins)</li>
<li>Initial Phone Screening (10-15 minutes)</li>
<li>Virtual Interview (30 minutes)</li>
<li>In-Person Interview (1 hour)</li>
</ul>
 Job Posted by ApplicantPro

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