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<h3>Job Description</h3>
Job Description
Whether you're a recent grad or a seasoned professional, you can experience meaningful career growth at Rosendin. Enjoy a true sense of ownership as you work with a proven industry leader on some of the most exciting and high-profile projects in the nation. We offer a wide range of job opportunities, competitive compensation, full benefits, an Employee Stock Ownership Plan and more.
Why Rosendin?Committed. Innovative. Engaged.
If you're looking to take your career to the next level and work with some of the best and brightest in the industry, we want to hear from you. Since our founding over 100+ years ago, Rosendin has been driven to positively impact the communities where we live and work. We are an organization built on integrity and we have a culture that empowers people, embraces diversity, and inspires everyone to do their best. As one of the largest EMPLOYEE-OWNED electrical contractors in the United States, you will have the unique benefit of being a shareholder at a company that is experiencing tremendous growth and success. When our people succeed and fuel our success, we reward them. We'd love to have you as a shareholder! 
YOUR NEXT OPPORTUNITY:
The Social Media Content Creator drives Rosendin's digital storytelling - creating compelling, high-impact content that connects our people, projects, and purpose with audiences across platforms. This role is equal parts storyteller and creative producer.
You'll be responsible for shaping Rosendin's social media presence through dynamic visuals, engaging videos, and authentic narratives that strengthen our brand reputation, attract top talent, and celebrate our culture of innovation and excellence.
This position collaborates with the Digital Marketing Manager, Integrated Marketing Managers, and Creative Services Team to translate Rosendin's brand strategy into high-quality, engaging content that supports business objectives, recruitment goals, and community engagement, driving measurable results.
The ideal candidate demonstrates strong creative, technical, and analytical skills. Success in this role will be measured by growth in social engagement, reach, follower quality, and content effectiveness in advancing Rosendin's brand and recruitment goals.
WHAT YOU'LL DO:
Content Creation &amp; Development
<ul>
<li>
Develop and execute creative, on-brand content for Rosendin's social channels (LinkedIn, Instagram, Facebook, YouTube).
</li>
<li>
Write, design, and publish engaging posts, graphics, stories, and short-form videos that reflect our company culture, projects, and people.
</li>
<li>
Maintain a consistent brand voice and visual identity across all platforms.
</li>
<li>
Partner with internal teams to source authentic stories that elevate Rosendin's thought leadership and community presence.
</li>
<li>
Conduct audience and competitor research to guide creative direction and messaging.
</li>
</ul>
Content Planning &amp; Coordination
<ul>
<li>
Plan and manage a comprehensive content calendar that aligns with campaigns, events, and business milestones.
</li>
<li>
Collaborate with cross-functional teams to ensure content accuracy, timing, and strategic alignment.
</li>
<li>
Coordinate posting schedules, hashtags, and keyword/tagging strategies to optimize reach and engagement.
</li>
</ul>
Brand Alignment and Governance
<ul>
<li>
Ensure all content adheres to brand standards, tone of voice, and corporate values.
</li>
<li>
Support employer branding and talent recruitment campaigns by highlighting company culture and employee stories.
</li>
</ul>
Multimedia Production
<ul>
<li>
Capture and edit high-quality photo, video, and audio content for social and digital platforms.
</li>
<li>
Set up and operate camera, lighting, and sound equipment for interviews, jobsite shoots, and events.
</li>
<li>
Edit videos and motion graphics using Adobe Premiere Pro, After Effects, or other editing tools to produce professional, polished content.
</li>
</ul>
Analytics &amp; Performance Optimization
<ul>
<li>
Monitor and analyze key performance metrics using Sprout Social, Meta Business Suite, and native platform insights.
</li>
<li>
Report on KPIs and key trends to measure engagement, reach, and impact.
</li>
<li>
Use data-driven insights to refine content, optimize posting cadence, and improve audience engagement.
</li>
</ul>
Trend Monitoring &amp; Innovation
<ul>
<li>
Stay informed on emerging trends, technologies, and best practices in social media, content marketing, and SEO
</li>
<li>
Experiment with emerging formats such as Reels, Shorts, and other interactive content.
</li>
<li>
Recommend new creative approaches and platform innovations to increase brand visibility and follower growth.
</li>
</ul>
Community Engagement
<ul>
<li>
Manage interactions on social media platforms by responding to comments, messages, and mentions in a professional, authentic, and brand-consistent manner.
</li>
<li>
Support reputation management through proactive and positive social engagement.
</li>
<li>
Identify opportunities to highlight employee voices, project stories, and company milestones to strengthen community engagement.
</li>
</ul>
WHAT YOU'LL NEED TO BE SUCCESSFUL:
<ul>
<li>
Excellent writing, editing, and storytelling skills with strong attention to detail.
</li>
<li>
Proficiency in Adobe Creative Cloud (Premiere Pro, Photoshop, InDesign, After Effects), Canva, and social media management tools (e.g., Sprout Social).
</li>
<li>
Strong understanding of social media algorithms, content trends, and analytics.
</li>
<li>
Ability to analyze data and apply insights to optimize content performance.
</li>
<li>
Strong organizational, time-management, and project coordination skills.
</li>
<li>
Ability to work independently and collaboratively in a fast-paced environment.
</li>
<li>
Professional demeanor, strong interpersonal communication skills, and ability to interface with leadership and cross-functional teams.
</li>
<li>
Demonstrated creativity, adaptability, and initiative.
</li>
<li>
Passionate about digital trends, storytelling, and brand engagement.
</li>
</ul>
CORE COMPETENCIES
<ul>
<li>
Collaboration: Works effectively with colleagues across departments to achieve shared goals and ensure consistent messaging.
</li>
<li>
Creativity and Innovation: Generates new ideas and approaches to keep content fresh, relevant, and aligned with brand strategy.
</li>
<li>
Accountability: Takes ownership of projects and delivers quality work on time and within scope.
</li>
<li>
Communication: Demonstrates strong written, visual, and verbal communication skills; effectively conveys Rosendin's brand voice.
</li>
<li>
Adaptability: Adjusts to changing priorities and emerging trends with a positive and proactive mindset.
</li>
<li>
Attention to Detail: Maintains accuracy and quality across all forms of content and media production.
</li>
<li>
Analytical Thinking: Uses data and metrics to inform decisions and measure success.
</li>
<li>
Cultural Awareness: Understands and reflects Rosendin's values of integrity, community, and innovation in all communications.
</li>
</ul>
PERFORMANCE INDICATORS
<ul>
<li>
Growth in social media engagement, reach, and audience quality.
</li>
<li>
Consistent delivery of high-quality, on-brand content.
</li>
<li>
Positive contributions to brand awareness, reputation, and recruitment efforts.
</li>
<li>
Effective collaboration across departments and alignment with campaign goals.
</li>
</ul>
WHAT YOU BRING TO US:
<ul>
<li>
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
</li>
<li>
Minimum 3 years of experience in social media management, content creation, or digital marketing.
</li>
<li>
Proven experience producing and editing high-quality photo and video content for digital and social platforms.
</li>
<li>
Proficiency in Adobe Premiere Pro, Photoshop, InDesign, After Effects, and Canva.
</li>
<li>
Experience managing multiple platforms and campaigns simultaneously.
</li>
<li>
Strong understanding of analytics and performance measurement tools.
</li>
<li>
Demonstrated success in growing brand awareness and engagement through social content.
</li>
<li>
Experience within construction, engineering, or related industries preferred.
</li>
<li>
Portfolio of previous social media or digital content work required.
</li>
</ul>
WORKING CONDITIONS:
<ul>
<li>
General work environment - sitting for long periods, standing, walking, typing, carrying, pushing, bending. Work is conducted primarily indoors with varying environmental conditions such as fluorescent lighting and air conditioning
</li>
<li>
Noise level is usually low to medium; it can be loud on the jobsite.
</li>
<li>
We fully comply with the ADA and applicable state law, including considering reasonable accommodation measures that may enable qualified disabled applicants and employees to perform essential functions.
</li>
<li>
Occasional lifting of up to 30 lbs.
</li>
</ul>
Rosendin is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, pregnancy, age (over 40), or any other categories protected by applicable federal, state, or local law. 
YOU Matter - Our Benefits 
<ul>
<li>
ESOP - Employee Stock Ownership
</li>
<li>
401 K
</li>
<li>
Annual bonus program based upon performance, profitability, and achievement
</li>
<li>
17 PTO days per year plus 10 paid holidays
</li>
<li>
Medical, Dental, Vision Insurance
</li>
<li>
Term Life, AD&amp;D Insurance, and Voluntary Life Insurance
</li>
<li>
Disability Income Protection Insurance
</li>
<li>
Pre-tax Flexible Spending Plans (Health and Dependent Care)
</li>
<li>
Charitable Giving Match with our Rosendin Foundation
</li>
</ul>
Our success is rooted in our people. We all come together around long-term vision and a sense of shared ownership. As a group, we do whatever it takes to ensure the success of our business and your career.
Rosendin Electric is committed to creating a diverse environment and is proud to be an Equal Opportunity Employer. Employment decisions are considered regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

Social Media Content Creator

<h3>Job Description</h3>
Job Description
Are you creative, ambitious, and eager to make a meaningful impact? The Hogan Group is looking for a Marketing &amp; Social Media Manager who’s eager to shape the voice and brand of one of the country's top real estate teams. This isn’t your typical marketing job. We want someone who thinks outside the box, thrives on fresh ideas, and knows how to turn engagement into growth.
 
In this role, you’ll work directly with the President of the company to take our marketing to the next level. You’ll own our social media presence across Facebook, Instagram, TikTok, and YouTube, building on proven campaigns while constantly experimenting with new strategies that resonate with today’s audience. You’ll also create sleek, on-brand marketing materials for real estate listings that make our properties stand out from the crowd.
 
If you’re a trend-savvy professional who loves content creation, storytelling, and staying ahead of what’s hot online, this is your chance to grow with a dynamic, forward-thinking company.
 
What You’ll Bring:
<ul>
<li>A passion for social media and digital marketing</li>
<li>A creative eye for design and storytelling</li>
<li>Drive, energy, and a growth mindset</li>
</ul>
 
Ready to level up your career? Join The Hogan Group and help us redefine real estate marketing.
 
Note: This is an in-office position. Not a remote work position. Please either live in the Richmond, VA area or be willing to transfer.
Compensation:
$70,000 - $80,000 yearly
Responsibilities:
<ul>
<li>Be the creative brain behind our TikToks, Reels, Stories, and YouTube drops. If it stops the scroll, it’s your magic.</li>
<li>Whip up killer flyers, graphics, and listing videos that make our homes look like total show-stoppers.</li>
<li>Launch fun, buzz-worthy campaigns that get people talking, sharing, and sliding into our DMs.</li>
<li>Keep an eye on the numbers (views, likes, leads) and tweak things so we’re always leveling up.</li>
<li>Stay on top of the latest trends, memes, and tools, and bring that fresh energy into our brand every day.</li>
<li>Pump up our Google presence (reviews, SEO, all that good stuff) so clients —and AI—can’t miss us.</li>
<li>Team up with our agents and leadership to make sure our brand vibe is consistent, polished, and strong across the board.</li>
<li>Keep the content calendar tight so posts always feel fresh, timely, and on point.</li>
<li>Plan and manage company events that create buzz, strengthen our community, and highlight The Hogan Group’s brand.</li>
<li>Keep the company website fresh and up to date so it always reflects who we are.</li>
</ul>
Qualifications:
<ul>
<li>Solid experience running social media accounts (bonus points if you’ve grown a brand or personal page on TikTok, Instagram, or YouTube).</li>
<li>A creative eye for design and storytelling...Canva, Adobe, or similar tools are your playground.</li>
<li>Strong writing skills with a knack for captions that people actually read.</li>
<li>Comfortable with video editing, short-form content, and keeping up with what’s trending.</li>
<li>Basic knowledge of SEO, Google Business tools, and analytics. You know how to get content seen.</li>
<li>Highly organized with the ability to juggle multiple projects and still hit deadlines.</li>
<li>Hungry to learn, grow, and bring fresh energy to a fast-paced, fun environment.</li>
</ul>
About Company 
Founded in 2010 by Mike Hogan, The Hogan Group Real Estate has grown into one of the most forward-thinking and dynamic teams in the industry. Our tech-driven approach and data-focused systems have fueled consistent year-over-year growth, empowering agents to build thriving, high-performing businesses.
With our main administrative headquarters located in Richmond’s vibrant Libby Mill area, and sales offices in Charlottesville and Williamsburg, we support agents across Virginia. By handling the heavy lifting of marketing and admin tasks, we give our agents the freedom to focus on what they do best, building relationships and closing deals. Join us and elevate your real estate career.

Marketing & Social Media Manager

<h3>Job Description</h3>
Job Description
The Crohn’s &amp; Colitis Foundation is a non-profit, volunteer-fueled organization whose mission is to cure Crohn’s disease and ulcerative colitis and improve the quality of life for the children and adults affected by these diseases. Our work is dramatically accelerating the research process through our varied research initiatives; we also provide extensive educational and support resources for patients and their families, medical professionals, and the public. In addition, we lead federal and state-based advocacy campaigns to support medical research funding and improve patient access to care. The Foundation’s core values of compassion, integrity, leadership, collaboration, and inclusion inspire and drive every member of our highly performing team. 
Position Summary: 
Reporting to AVP, Digital Strategy, the Director of Digital Strategy is an exciting role within the Foundation’s marketing team for an experienced individual who understands, enjoys, and has a proven track record in marketing strategy, planning, problem solving, and meeting audiences where they are through technology and personalization. The position will focus on leveraging and optimizing marketing technologies and digital platforms, as well as collaborating with key marketing and business stakeholders to boost constituent engagement and revenue growth across all online and offline programs. 
The primary goal is to drive personalization to deliver exceptional value to our diverse audience segments and accelerate their progress toward specific outcomes, such as accessing our resources, registering for educational programs, or donating to support the Foundation.
 This role is hybrid: 2 days/week in the National Headquarters in New York City and 3 days/week remote.
Essential Functions &amp; Responsibilities:
Website Vision and Governance: 
<ul>
<li>Develop and implement a site-wide approach to optimize engagement and maintain navigational integrity. </li>
<li>Develop content strategies with partners, and drive personalization and segmentation strategies to deliver tailored content experiences based on user personas/audience behavior/interests, and lifecycle stage/journey. Partner with colleagues managing key segments or revenue targets. </li>
<li>Leverage AI and machine learning to enhance website strategy and initiatives. </li>
<li>Oversee website enhancements and project management to drive engagement, improve UX, and support SEO and conversion goals. Establish measurement plans to evaluate success. </li>
<li>Transform data into actionable insights by identifying content gaps, friction points, and opportunities to strengthen engagement and conversion rates. </li>
<li>Monitor digital trends and technologies to propose innovations that elevate content delivery, measurement, and user engagement. </li>
</ul>
Product Management Strategy and Roadmap: 
Collaborate on development and implementation of a roadmap for key marketing and fundraising platforms, setting measurable goals aligned with team priorities. Platforms include, but are not limited to:
<ul>
<li>Drupal CMS strategy, including SEO, UI/UX, content personalization, user experience, site enhancements, content governance, and project prioritization. The Webmaster will report to this role.</li>
<li>Salesforce Marketing Cloud products, including Email Studio, SFMC Personalization (Interaction Studio) </li>
<li>Identify new platforms to optimize engagement, improve analytics, and reduce costs.</li>
</ul>
Leadership and Stakeholder reporting:
<ul>
<li>Work with Sr. Manager, Data Analytics, Insights &amp; Solutions, to develop a reporting dashboard. Leverage GA4 and Power BI. </li>
<li>Communicate actionable performance insights and recommendations. </li>
<li>Collaborate with cross-functional marketing, IT, and other Foundation departments to align content initiatives with campaign goals and lead digital strategies. </li>
</ul>
Qualifications: 
<ul>
<li>7+ years of digital strategy and hands-on marketing technology experience. </li>
<li>Demonstrated experience working with cross-functional teams in matrixed organizations and external partnerships with vendors. </li>
<li>Strong experience in partnering with IT organizations and business units. </li>
<li>Hands on experience creating websites and/or other digital personalization strategies, personas, and user journey experience. </li>
<li>Expertise in marketing and digital strategy, encompassing SEO, UI/UX, content personalization, user experience, site enhancements, content governance, and project prioritization.</li>
<li>Experience with Drupal CMS. </li>
<li>Experience with Salesforce CRM and Salesforce Marketing Cloud is a plus.</li>
<li>Agency and nonprofit experience are a plus. </li>
<li>Strong interpersonal, relationship management, collaboration, and customer service skills. </li>
<li>Experience in managing, developing, mentoring, and coaching direct reports. </li>
<li>Strong understanding of data, analytics, consumer research, and analytical curiosity.</li>
<li>Innovative thinker with a track record of translating strategic thinking into tactical execution who sees challenges as opportunities. </li>
<li>Highly effective oral and written communication skills; ability to work closely with the leadership team and across functional areas. </li>
<li>Goal-oriented, self-starter with excellent project management skills, and ability to manage tight deadlines. </li>
<li>Bachelor’s degree preferred.</li>
</ul>

Director, Digital Strategy

<h3>Job Description</h3>
Job DescriptionCompany Overview: At Panopto, we are driven by a powerful purpose: to be the leader in visual and audio-based learning. We do this by empowering learners with interactive video and by obsessively understanding our users' goals and delivering solutions that truly matter. Backed by a leading private equity firm, we are a team of approximately 200 professionals dedicated to doing the most impactful work of our careers. To enhance our team we are seeking an experienced Campaign Manager to own our demand generation strategy and campaign execution for one of our key markets. Position Summary: As Panopto’s Campaign Manager, you’ll play a key role in driving awareness, engagement, and pipeline growth within either the corporate or the higher education market across the U.S. and EMEA. You’ll be responsible for the strategy, execution, and optimization of marketing campaigns designed to attract, nurture, and convert institutional prospects. In this highly hands-on role, you’ll plan and manage integrated campaigns — including email programs, webinar promotions, paid media and SEO, and digital engagement — from concept through reporting. You’ll write compelling email copy, build campaigns in our marketing automation platform, and collaborate with cross-functional partners in business development, product marketing, and sales to ensure alignment and measurable results. This is an excellent opportunity for a data-driven, creative marketer who’s eager to own campaigns end-to-end and contribute directly to Panopto’s growth in the education market. You’ll also have opportunities to contribute to other initiatives that directly advance our core values and help you elevate your craft.How You’ll Contribute:
<ul>
<li>In this role, you will:</li>
<li>Plan and execute integrated campaigns to drive awareness, engagement, and pipeline growth within your assigned market (Corporate or Higher Education).</li>
<li>Develop campaign strategies and messaging in partnership with Product Marketing, aligning with market needs, buyer personas, and the customer journey.</li>
<li>Manage campaign execution end-to-end across email, webinars, and paid media, ensuring all activities are delivered on time and meet performance goals.</li>
<li>Support paid media campaigns by partnering with our agency to support paid media programs, including campaign themes and measurement</li>
<li>Write and edit marketing copy for email programs, landing pages, and webinar promotions that effectively convert leads and support Panopto’s brand voice.</li>
<li>Build, launch, and optimize campaigns in our marketing automation platform (HubSpot experience a plus), including audience segmentation, workflows, and reporting setup.</li>
<li>Collaborate with Sales Development and Account Executives to ensure campaigns are aligned with outreach strategies and drive qualified leads to sales.</li>
<li>Report on campaign performance, analyzing conversion rates, funnel impact, and ROI to continuously improve future programs.</li>
<li>Test, learn, and iterate to improve engagement rates, pipeline contribution, and campaign efficiency over time.</li>
</ul>
Required Qualifications:
<ul>
<li>Bachelor’s degree in Marketing, Communications, Business, or a related field.</li>
<li>3–5 years of experience in campaign or demand generation roles at a B2B software or SaaS company.</li>
<li>Proven experience developing and executing multi-channel marketing campaigns that drive qualified pipeline.</li>
<li>Hands-on experience with marketing automation platforms (HubSpot, Marketo, or similar) and CRM tools such as Salesforce.</li>
<li>Strong writing and editing skills, with the ability to create clear, compelling copy for email and digital campaigns.</li>
<li>Analytical mindset with experience tracking campaign performance, interpreting metrics, and presenting insights to stakeholders.</li>
<li>Exceptional project management skills and attention to detail; comfortable managing multiple campaigns simultaneously.</li>
<li>Collaborative and proactive communicator who thrives in a cross-functional, fast-paced environment.</li>
<li>Experience marketing to higher education or corporate audiences across U.S. and EMEA is a plus.</li>
</ul>
Total Rewards: The salary range for this position is $70,000 - $80,000 USD per year. This position is also eligible for a bonus as part of the compensation package. Base pay offered may vary depending on various factors, including, but not limited to: job-related knowledge, skills, experience, and other eligibility factors such as geographic location. The Total Rewards package includes competitive base pay and an opportunity to enroll in a variety of benefit programs such as health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and programs that provide for both paid and unpaid time away from work. At Panopto, we know that great people make an organization great. We value our people and offer employees benefits that are market competitive for our industry. Learn more about what working at Panopto can mean for you. At Panopto, our commitment to pay equity and transparency is unwavering. We do not engage in salary negotiations beyond the established range to maintain fairness and prevent potential pay disparities among team members based on negotiation strategies.The Team: You’ll join Panopto’s Demand Generation team, a group of results-driven marketers focused on creating measurable impact through smart, creative, and data-informed programs. The team partners closely with Product Marketing, Sales, and Marketing Operations to design campaigns that connect Panopto’s unique value with the needs of our audiences in the corporate and higher education markets. We value curiosity, accountability, and collaboration — and we believe in challenging ideas, not people. You’ll have the autonomy to own your campaigns from strategy to reporting, while being supported by a team that shares ideas freely and celebrates collective success. Beyond the RequirementsAt this point, we hope you're feeling excited about the job description you’re reading. Even if you don't feel that you meet every single requirement, we still encourage you to apply.We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes.We want people to feel comfortable expressing their true selves and to come, stay, and do their best work here. Recruiting Tips:From crafting an impressive resume to presenting your best self during our interviews, we're dedicated to ensuring you feel well-prepared and self-assured as you embark on opportunities at Panopto. Discover some valuablerecruiting tips from our team.The standard interview process at Panopto involves several steps, outlined below, to ensure we approach the process thoughtfully and consistently:&nbsp;Application Review -&gt; Recruiter Call -&gt; Video Interview &amp; Assessment -&gt; Hiring Manager Call -&gt; Interview Loop -&gt; Debrief -&gt; Offer Our people and culturePanopto’s mission is to be the leader in visual and audio-based learning in a capture and post-capture world. Our user base is as diverse as the world’s universities and businesses. Panopto’s commitment to fostering a fair, equitable, and inclusive culture empowers each member of our team to express their authentic selves, contribute their distinct perspectives and make a meaningful impact both individually and collectively. This inclusive environment not only encourages creativity and the free exchange of ideas but also harnesses the power of varied viewpoints. As a result, we are better equipped to tackle our most intricate challenges, leveraging the wealth of different experiences and backgrounds within our team. This collaborative spirit empowers us to challenge ideas (not people) recognizing that our shared success relies on collective wisdom. It drives us to continuously improve and innovate, ultimately elevating the quality of our products and services. It’s what sets Panopto apart as a unique and rewarding place to work. Our purposeWe believe that video can have a transformative effect on learning. So we built a video knowledge management platform that helps businesses and universities improve the way that they train, teach, and share knowledge. Since 2007, we have been a pioneer in video capture software, video management, and inside-video-search technology. Panopto has been adopted by more than 1,600 companies and universities worldwide with over 11 million end users. Today, Panopto’s knowledge management platform is the largest repository of expert learning videos in the world. A proud remote-first company, Panopto is headquartered in Pittsburgh, with offices in London, Hong Kong, Singapore, and Sydney, and has received industry recognition for its innovation, rapid growth, and company culture. Panopto is an Equal Opportunity Employer. We value and encourage diversity and solicit applications from all qualified individuals which will receive consideration for employment without regard to race, color, religion, sex, marital status, sexual orientation, gender identity or expression, national origin, age, disability or protected veteran status, or any other legally protected criteria, in accordance with applicable law. Panopto is committed to providing reasonable accommodation to applicants with disabilities. If you require accommodation for interviewing or otherwise participating in the employee selection process, please provide more detail on how we can further support you by reaching out to the People Experience department. Remote, US: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely.&nbsp;Remote, International: Candidates looking for flexible or remote-friendly positions are encouraged to apply. Panopto is proud to be a remote-first company. Employees in this position are eligible to work remotely. Still, they may make regular trips to the local international office from time to time, where applicable. Use of Artificial Intelligence (AI):Panopto may utilize artificial intelligence (AI) tools to assist in our recruitment and evaluation process. This may include analyzing resumes, assessing skills, and generating insights to help identify qualified candidates. Please be assured that AI tools are used to support our team, and all final hiring decisions are made by human reviewers. Panopto hiring teams will thoroughly review your application and assessment results. AI is not used to make final decisions regarding your candidacy. By submitting your application and participating in the recruitment process, you acknowledge and consent to Panopto's use of AI tools as described above. We are committed to full compliance with all applicable labor laws, including Equal Employment (EEOC) laws, across all our company entities. To ensure fairness and transparency: We have human oversight in all hiring decisions. If you have concerns regarding the use of AI in your assessment, please contact Panopto Talent Attraction to request a manual review of your application. Please be aware that while we offer this option, the manual review process may take longer than the standard AI-assisted process. Any data collected during this process, including video recordings if applicable, will be retained only for the duration necessary to fulfill the hiring purpose and will be deleted shortly thereafter once the role is filled.We may utilize vendor tools to assist with the AI process. Vendor functions are ‘skill assessments' or 'resume analysis'. Panopto is dedicated to a fair and equitable hiring process for all candidates.&nbsp;
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Campaign Manager

<h3>Job Description</h3>
Job Description
Marketing Specialist (Full‑Time, W‑2)
Location: Phoenix West Valley with regular visits to our clinics in Peoria, Scottsdale, and Paradise Valley.
Hybrid: focus time at home; in‑person for content, team syncs, and community partners.
Reports to: Operations Manager; collaborates closely with Owners
Why we’re hiring
We’re growing and want one clear owner for marketing who can turn plans into results across all Impact clinics and the Impact Institute. Your north star is ROI: more qualified inquiries, more booked evaluations, stronger partnerships, successful course sign‑ups for the Impact Institute, and consistent growth—including support for new clinic launches. You’ll set the vision, run the calendar, manage vendors and our social media executor, and make it easy for everyone to see what’s working.
What you’ll own (outcomes)
<ul>
<li>Simple plan → real results. Build a quarterly theme, monthly campaigns, and a weekly content/promo cadence that drives booked evaluations, course registrations, and referrals.</li>
<li>Tracking we can trust. Ensure website forms, phone calls, online bookings, and course sign‑ups are tracked cleanly and show up on a simple dashboard. (No jargon—just proof that marketing → appointments and students.)</li>
<li>Content &amp; social that feels like Impact. Lead the voice, topics, and offers; guide our social media executor to publish consistently and engage with the community.</li>
<li>Vendors on a short, clear leash. Direct our ad and web/SEO partners: set targets, approve tests, review results weekly, and keep timelines moving.</li>
<li>Website &amp; local presence. Keep priority pages current, calls‑to‑action clear, and each clinic’s local listings tidy; support new clinic launches with web, email, and social campaigns.</li>
<li>Reputation &amp; community. Grow Google reviews, capture patient wins, support events/partnerships—and use trackable links/QRs so we see impact.</li>
<li>Impact Institute promotion. Partner with Institute leads to market ~6 courses per year (and any new offerings), create simple promo plans, and help fill seats.</li>
</ul>
Day‑to‑day (what this looks like)
<ul>
<li>Own one shared marketing calendar (email, social, campaigns, events). Keep it realistic and on time.</li>
<li>Write or edit clear copy for emails, landing pages, and posts; review creative for brand fit and clarity.</li>
<li>Meet weekly with vendors to review results, approve next tests, and remove blockers.</li>
<li>Do quick live tests to confirm tracking works (submit a form/call a number → see it appear on the dashboard).</li>
<li>Run a short weekly update everyone can read in 2 minutes: Leads, Booked Evaluations, Cost per Lead, Cost per Booked Evaluation, wins, and fixes for next week.</li>
<li>Host a monthly review with owners: what we’re doubling, what we’re cutting, and 2–3 experiments for next month.</li>
<li>Visit clinics to gather real stories, photos, and short videos that become helpful content.</li>
</ul>
What success looks like
<ul>
<li>Month‑over‑month growth in booked evaluations from marketing with healthy show rates.</li>
<li>Cost per Lead and Cost per Booked Evaluation at/under target by clinic/service.</li>
<li>Strong course enrollment for the Impact Institute (hitting or exceeding agreed‑upon registration targets for each course).</li>
<li>Email list growth and rising engagement; steady social cadence (4–5 posts/week) with improving quality.</li>
<li>A simple dashboard that clearly shows where growth is coming from—and where to invest next.</li>
<li>Vendors meet expectations: fast responses, timely implementations, clear test plans, and transparent reporting.</li>
<li>Clean, reliable data so decisions are easy.</li>
</ul>
Basic qualifications (must‑haves)
<ul>
<li>Bachelor’s degree in Marketing, PR, Communications, Business, or a closely related field.</li>
<li>2–7+ years in marketing for multi‑location services or SMB; healthcare a plus.</li>
<li>Proven ability to connect marketing activity to booked appointments or revenue (share examples during interview).</li>
<li>Experience leading a plan and calendar, managing vendors and a social executor, and hitting deadlines.</li>
<li>Comfortable reviewing vendor/ad dashboards and asking smart questions (you don’t have to push the buttons).</li>
<li>Strong writing/editing skills; able to ship clean, on‑brand copy for emails, web pages, and social.</li>
<li>Working knowledge of website updates, clinic landing pages, and simple ways to improve conversion (clear CTAs, forms that work, fast load).</li>
<li>Organized and dependable: weekly 1‑pager and monthly review, on time.</li>
</ul>
Nice to have
<ul>
<li>Experience in healthcare or other appointment‑driven local services (PT, chiro, dental, med‑adjacent).</li>
<li>History of improving local search presence or directory listings for multi‑location businesses.</li>
<li>Comfort with light design tools (e.g., Canva) and basic video trimming/short‑form content.</li>
<li>Helped stand up or clean up tracking with a web partner (forms, call tracking, labeled links/QRs) and validated it with live tests.</li>
<li>Built simple dashboards and scorecards that non‑marketers could use to make decisions.</li>
</ul>
How we work (Impact values)
We care about Integrity, Memorable Experience, Passion, Adaptability, Community, and Teamwork. We move quickly, stay kind, and choose practical over perfect. If you’re an owner‑mindset builder who ships, learns, and iterates—you’ll fit right in.
Compensation &amp; benefits
<ul>
<li>Status: Full‑time, W‑2</li>
<li>Hours: 35–40 hours per week</li>
<li>Pay type: Hourly $25-$35 per hour. This role is budgeted to align with an annualized range of approximately$52,000–$73,000, depending on experience and fit.</li>
<li>We may explore future performance incentives once consistent ROI is demonstrated.</li>
</ul>
Benefits:
<ul>
<li>Paid Time Off:10 days PTO + 5 paid holidays</li>
<li>Sick Leave:24 hours/year; Bereavement Leave</li>
<li>Scheduling:Flexible options; hybrid work</li>
<li>Health &amp; Dental Insurance:50% company‑paid</li>
<li>Vision Insurance:100% company‑paid</li>
<li>Short‑term Disability, Long‑term Disability, and Life Insurance:100% company‑paid</li>
<li>401(k) with company match:up to 3.5% after 1 year</li>
<li>Orange Theory Corporate Membership</li>
</ul>
Logistics
<ul>
<li>Schedule: Full‑time, W‑2; hybrid (mix of remote focus time and on‑site work).</li>
</ul>
Work settings:
<ul>
<li>Remote/Home (approx. 50–60%)— strategy, planning, vendor reviews, reporting, content writing, light design.</li>
<li>In‑Clinic (approx. 25–35%)— capture stories/photos/video, align with clinic teams, QA landing pages/CTAs from the patient perspective.</li>
<li>Community/Partners (approx. 10–15%)— attend select events/partnership meetings; use trackable links/QRs for measurement.</li>
<li>Percentages flex by campaign and clinic needs.</li>
<li>Travel: Regular local travel between clinics and to community partners/events.</li>
</ul>
To apply
Send your resume and a short note with 1–2 campaign wins(what you did and the outcome). If you have a screenshot of a dashboard you used to make a decision, include it. We’ll follow up to schedule a relaxed intro chat.
Impact Physical Therapy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Marketing Specialist

<h3>Job Description</h3>
Job Description
About Simply Legal
Simply Legal is a consumer-focused law firm built on clarity, speed, and results. Federally licensed to practice law, we're launching our California operations with two practice areas: Employment Law and Lemon Law, helping people navigate pivotal legal moments with confidence.
We combine clear communication with data-driven marketing and a seamless client experience. If you love building campaigns that matter, tracking real impact, and working in a fast-paced, entrepreneurial environment, this role is for you.
<ul>
<li>What we value: clear communication, measurable outcomes, ownership, an entrepreneurial self-starting mentality, fast iteration, and doing right by the client.</li>
<li>How we work: small, collaborative teams; weekly metrics; rapid testing; compliance-first creative for a regulated industry.</li>
</ul>
The Role
We're hiring a hands-on Marketing Manager to launch and scale our California presence from our Los Angeles office. You'll focus on building our paid acquisition engine and local search visibility, the foundation of our growth strategy, while setting up the analytics infrastructure to track what's working.
What You’ll Do:&nbsp;
<ul>
<li>Paid Acquisition &amp; Performance Manage Google LSAs, paid search, and retargeting campaigns. Track cost-per-lead and cost-per-client, optimize budgets toward winning channels, and scale what works.</li>
<li>Local Market Development Build local search visibility through Google Business Profile optimization, local citations, and SEO. Launch campaigns in key California markets and establish community partnerships.</li>
<li>Analytics &amp; Reporting (Primary Focus)</li>
</ul>
Set up tracking infrastructure (GA4, GSC, call tracking). Deliver weekly performance snapshots with clear insights and next steps.
<ul>
<li>Brand &amp; Reputation Develop compliant creative aligned with State Bar of California guidelines. Build review generation and response processes.</li>
<li>Podcasts &amp; PR &nbsp;Pitch our attorneys for podcast guest spots and media placements. Create media kits, prep talking points, and track impact.</li>
<li>Conversion Optimization Partner with intake team to optimize landing pages and improve lead-to-client conversion rates.</li>
<li>Vendor Management Brief and manage agencies and freelancers across SEO, PPC, content, and PR. Own channel budgets and performance.</li>
<li>Additional Opportunities (As Capacity Allows)</li>
</ul>
Support PR and podcast outreach efforts. As the market matures, there's opportunity to expand into earned media and content marketing.
What Success Looks Like (12 Months)
<ul>
<li>Establish baseline CAC and consistently optimize toward better unit economics</li>
<li>Achieve strong Local Pack visibility in key California markets</li>
<li>Build predictable lead pipeline from paid and local channels</li>
<li>Create performance dashboards the team relies on weekly</li>
<li>Launch high-converting landing pages for both practice areas</li>
</ul>
Qualifications
<ul>
<li>3–5 years in digital marketing (legal, healthcare, or regulated industries a plus)</li>
<li>Hands-on experience with Google Ads/LSAs and local SEO</li>
<li>Strong analytical skills—comfortable with GA4, GSC, and call tracking tools</li>
<li>Self-starter mentality with ability to build processes from scratch</li>
<li>Experience improving CAC and scaling qualified leads</li>
<li>Solid copywriting and project management skills</li>
<li>Bonus: California market knowledge, law firm experience, bilingual (English/Spanish)</li>
</ul>
What We Offer
<ul>
<li>$60,000–$70,000 base salary + performance bonus</li>
<li>Benefits package + PTO</li>
<li>Professional development support</li>
<li>Ground-floor opportunity to build a market from scratch</li>
</ul>
How to Apply
Click "Apply" and include a brief note about a campaign where you reduced acquisition costs or secured meaningful PR/podcast placements. Links to relevant work (sites, dashboards, media hits) welcome.
Brands you'll manage: Simply Legal — Employment Law (CA) • Simply Legal — Lemon Law (CA)

Marketing Manager

<h3>Job Description</h3>
Job Description
We are seeking an experienced and results-driven marketing and social media manager to lead and oversee our marketing strategies and campaigns. The ideal candidate will have a deep understanding of marketing principles, a creative mindset, and a proven track record of managing and executing successful marketing initiatives across various channels. As a Marketing Manager, you will play a key role in shaping our brand identity, increasing awareness, and driving lead generation efforts.
Key Responsibilities:
<ul>
<li>CRM Integration &amp; Management: Develop and manage integrations between CRM systems (such as HubSpot, Salesforce, or others) and various marketing tools (e.g., Wix forms, email platforms, etc.) to ensure smooth data flow and optimize marketing efforts.</li>
<li>Wix Form Management: Create and manage lead generation forms on Wix, ensuring data capture and integration with CRM systems for streamlined customer journeys.</li>
<li>Digital Campaign Strategy &amp; Execution: Plan, execute, and manage paid advertising campaigns across Facebook, Instagram, TikTok, and other platforms to increase brand awareness, drive traffic, and generate leads.</li>
<li>Facebook Ads Management: Design and implement effective Facebook ad campaigns, including audience targeting, budgeting, and performance optimization.</li>
<li>TikTok Marketing: Develop creative strategies for TikTok marketing, leveraging trends, challenges, and creative content to drive engagement and conversions.</li>
<li>Email Marketing: Craft and send effective email campaigns, ensuring high open rates and conversions by segmenting audiences and tailoring content to specific customer needs.</li>
<li>Performance Tracking &amp; Reporting: Use analytics tools to track, measure, and report on the performance of digital marketing campaigns across all platforms. Provide actionable insights for continuous improvement.</li>
</ul>
Required Skills &amp; Qualifications:
<ul>
<li>Proven experience with CRM systems (e.g., HubSpot, Salesforce, or similar) and integrating them with marketing tools like Wix, email platforms, and social media channels.</li>
<li>Expertise in managing and optimizing Facebook and TikTok ad campaigns.</li>
<li>Strong knowledge of email marketing tools (e.g., Mailchimp, Klaviyo) and best practices for segmentation, A/B testing, and automation.</li>
<li>Experience with Wix platform, including setting up and optimizing lead capture forms and customer interactions.</li>
<li>A data-driven mindset with strong analytical skills to track KPIs and optimize campaigns for performance.</li>
<li>Strong communication skills, both written and verbal, with the ability to collaborate with cross-functional teams.</li>
<li>Ability to stay current with the latest trends and updates in digital marketing and social media platforms.</li>
</ul>
Preferred Skills:
<ul>
<li>Experience with Google Ads, SEO, and content marketing.</li>
<li>Graphic design skills (e.g., Canva, Adobe Creative Suite) for creating campaign visuals.</li>
<li>Experience in creating marketing funnels and optimizing conversion rates.</li>
<li>Knowledge of marketing automation tools.</li>
</ul>
Company DescriptionMIOYM Equities is a full-service private equity real estate investment firm, specializing in transforming distressed residential assets into lucrative opportunities. Our core expertise spans investments in residential properties that offer exceptional potential, including bank-foreclosed REO properties, servicing rights, and value-add residential developments. Why Join Us? At MIOYM Equities, we’re more than a company – we’re a team of passionate professionals reshaping the real estate landscape. With our headquarters in Westchester County, NY, and additional offices in Maryland, we are expanding rapidly and seeking ambitious individuals who thrive in an entrepreneurial, high-performance environment. What We Offer: Dynamic Work Culture: Be part of a team that fosters innovation, collaboration, and out-of-the-box thinking. Unlimited Growth Potential: Your success is our priority. We provide the tools, training, and mentorship needed to excel in real estate sales and investments. Flexibility and Autonomy: We value self-starters who can take initiative and create opportunities. At MIOYM, you’ll have the freedom to chart your course and build lasting success. Prestige and Impact: Work on high-profile projects that shape communities while building a rewarding career in real estate. Who We're Looking For: We’re seeking driven sales professionals who are passionate about real estate and eager to make an impact. If you’re motivated, goal-oriented, and thrive in a fast-paced, entrepreneurial setting, MIOYM Equities is the perfect fit for you. Take the Next Step Step into a role where your talents are recognized and rewarded. Join MIOYM Equities and be part of a team that’s redefining success in real estate investment. Ready to elevate your career? Let’s connect. 
<h3>Company Description</h3>
MIOYM Equities is a full-service private equity real estate investment firm, specializing in transforming distressed residential assets into lucrative opportunities. Our core expertise spans investments in residential properties that offer exceptional potential, including bank-foreclosed REO properties, servicing rights, and value-add residential developments.\r\n\r\nWhy Join Us?\r\nAt MIOYM Equities, we’re more than a company – we’re a team of passionate professionals reshaping the real estate landscape. With our headquarters in Westchester County, NY, and additional offices in Maryland, we are expanding rapidly and seeking ambitious individuals who thrive in an entrepreneurial, high-performance environment.\r\n\r\nWhat We Offer:\r\n\r\nDynamic Work Culture: Be part of a team that fosters innovation, collaboration, and out-of-the-box thinking.\r\nUnlimited Growth Potential: Your success is our priority. We provide the tools, training, and mentorship needed to excel in real estate sales and investments.\r\nFlexibility and Autonomy: We value self-starters who can take initiative and create opportunities. At MIOYM, you’ll have the freedom to chart your course and build lasting success.\r\nPrestige and Impact: Work on high-profile projects that shape communities while building a rewarding career in real estate.\r\nWho We're Looking For:\r\nWe’re seeking driven sales professionals who are passionate about real estate and eager to make an impact. If you’re motivated, goal-oriented, and thrive in a fast-paced, entrepreneurial setting, MIOYM Equities is the perfect fit for you.\r\n\r\nTake the Next Step\r\nStep into a role where your talents are recognized and rewarded. Join MIOYM Equities and be part of a team that’s redefining success in real estate investment.\r\n\r\nReady to elevate your career? Let’s connect.

Meta / Facebook Marketing Specialist - PART TIME

<h3>Job Description</h3>
Job Description🚀 Help Brands Win on Amazon - and Love Where You Work 📍 Role: Amazon eCommerce Content Manager 📍 Location: San Diego, CA 92101 (Onsite at Symphony Towers) &amp;#x1F4B0; Compensation Range: $70,000-$100,000 DOE At Luminize, we help brands win, and as one of the top 5 Amazon sellers in the US, we’re&nbsp;looking for top performers to grow with us. We’re shaping brand stories, driving scalable growth, and setting new standards for what performance looks like on the world’s biggest retail platform. We’re looking for an&nbsp;Amazon eCommerce Content Manager&nbsp;who will shape the art direction and content strategy for Amazon brands, driving engagement, conversions, and brand success. You’ll lead content initiatives, balance creativity with analytics, and ensure every project strengthens brand identity. 🎯 What You’ll Be Doing
<ul>
<li>Lead content strategy - create, manage, and optimize high-performing Amazon&nbsp; content for assigned clients</li>
<li>Collaborate cross-functionally with copywriters, designers, and brand managers to deliver unified campaigns</li>
<li>Drive growth by optimizing product listings, A+ Content, and Brand Stores to boost conversions</li>
<li>Leverage keyword insights from Market Insights to guide SEO-rich content&nbsp;decisions</li>
<li>Provide creative direction to designers with detailed product briefings</li>
<li>Track results - manage performance metrics, A/B tests, and data-driven&nbsp;improvements</li>
</ul>
 ✅ What You Bring
<ul>
<li>Bachelor’s degree in marketing, business, or related field</li>
<li>2+ years of experience in Amazon content management</li>
<li>Deep knowledge of Amazon Seller Central &amp; Vendor Central</li>
<li>Familiarity with creative tools like Adobe Suite, Canva, or similar</li>
<li>Strong project management skills with proven deadline success</li>
<li>Excellent written and verbal communication skills</li>
</ul>
 🏙 You’ll be based in Symphony Towers, one of San Diego’s premier office spaces that offers:
<ul>
<li>Stunning views of the city and coastline</li>
<li>Free access to the building gym</li>
<li>Discounts at restaurants and cafes in the tower</li>
<li>Secure bike racks in the building and 24/7 paid parking in a nearby downtown structure</li>
<li>Close walking distance to 100+ of the top bars, restaurants, and coffee shops</li>
</ul>
 Our office is designed for comfort, productivity, and collaboration, featuring:
<ul>
<li>Ergonomic standing desks and high-quality workstations</li>
<li>A fully stocked snack bar, espresso machine, and cold drinks</li>
<li>A welcoming team lounge area and sunny workspaces</li>
<li>A clean, modern space where we can do our best work together</li>
</ul>
 🎁 Benefits &amp; Perks Our people are our #1 priority. Our benefits include:
<ul>
<li>Multiple medical plan options through Anthem Blue Cross</li>
<li>Dental &amp; vision insurance (including orthodontia and annual exams)</li>
<li>Pet benefit program with savings on vet care, products, and services</li>
<li>Paid vacation (accruing up to 120+ hours/year with rollover and cap)</li>
<li>Paid holidays annually</li>
<li>Coverage for spouses/domestic partners and dependents under 26</li>
<li>Benefits begin on the first of the month after your hire date</li>
</ul>
 💵 Compensation Transparency We’ve listed a broad salary range of $70,000-$100,000/year to account for varying levels of experience, skill sets, and leadership depth. Where you land in the range will depend on how your background aligns with this role. We’re committed to compensating based on value and impact, not just years on paper, and&nbsp;we’re happy to have open conversations throughout the process. 📈 Growth &amp; Career Opportunities at Luminize At Luminize, growth isn’t just something we drive for our clients; it’s our mindset and a big&nbsp;priority for our people. We offer clear career paths and leveling guidelines so you always know where you stand,&nbsp;what’s next, and what skills and experience you need to get there. From day one, you’ll have&nbsp;visibility into advancement opportunities and what it takes to grow into leadership,&nbsp;specialization, or other cross-functional roles. We’re proud of our strong track record of promoting from within. Many of our team leads and&nbsp; managers started in independent contributor roles and grew by consistently showing initiative, curiosity, and impact. We only hire externally when needed, because we believe the best future leaders are often already here. You’ll also benefit from:
<ul>
<li>Mentorship from experienced managers during 1:1s and annual performance reviews</li>
<li>Cross-functional exposure to departments including content, brand management,&nbsp; software, supply chain, operations, and catalog</li>
<li>Learning resources, including Udemy course access, and additional training programs and courses</li>
<li>A culture that encourages asking questions, trying new things, and leveling up together</li>
</ul>
 If you’re excited to take ownership and grow, both in your craft and your career,&nbsp;you’ll be in good company here. &nbsp;&nbsp;About Luminize Luminize is a full-service Amazon growth partner helping brands achieve next-level success in a competitive digital marketplace. From creative strategy to advertising and analytics, we&nbsp;combine expertise and hustle to fuel results for brands in CPG, health, wellness, beauty, and beyond. We’re not your typical agency, and we like it that way. We operate with transparency, celebrate&nbsp;wins often, and treat every brand like it’s our own. If you’re ready to work with great people, do work that matters, and keep growing, we’d love to&nbsp;meet you! 👉 Apply now and let’s grow together! &nbsp;
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Content Manager (Amazon Marketplace)

<h3>Job Description</h3>
Job DescriptionSalary: 60K - 70K 
What You'll Do
This is a strategic mid-level digital marketing role focused on driving measurable growth through multi-faceted campaign management. You will own the full lifecycle of multi-platform selfservice digital campaigns, from strategic planning and execution to optimization and performance analysis. This role requires a data-driven professional who can deliver immediate results while building our user community.
 
How You'll Make an Impact
We're looking for a creative and data-driven marketer who can scale our digital marketing efforts while continuously testing and optimizing strategies across paid campaigns to increase brand awareness, generate web traffic, and increase customer engagement. In this role, you will collaborate with cross-functional teams to create impactful strategies that support our overall marketing and business goals.
 
Position Responsibilities
<ul>
<li>Facilitate end-to-end campaign management across Google Ads, Meta Business Suite, Reddit Ads, and other self-service platforms through SEO, SEM, paid social media, and paid advertising campaigns</li>
<li>Implement tracking using Google Tag Manager, platform pixels, and UTMs for accurate attribution</li>
<li>Conduct ongoing A/B testing of ad creative, audience segments, bidding strategies, and conversion point experiences</li>
<li>Create and contribute to reports using GA4 and other platform analytics, providing actionable insights to teams and leadership</li>
<li>Collaborate with creative, product, and sales teams to align campaigns with business objectives and optimize the full user funnel</li>
<li>Support third-party advertising campaign buys</li>
<li>Assist in coordinating paid partnership/sponsorship opportunities</li>
<li>Monitor and optimize App Store and Play Store pages</li>
<li>Stay current on industry trends, emerging tools, and digital marketing best practices through continuous learning and certifications</li>
<li>Assist with other related marketing tasks as needed</li>
</ul>
 
Position Requirements
<ul>
<li>Bachelors degree in marketing, business, or related field (or equivalent work experience)</li>
<li>3-5 years digital marketing experience with proven success in campaign optimization and ROI improvement</li>
<li>Proficiency in Google Suite: Google Ads, Google Analytics, Tag Manager and Looker Studio</li>
<li>Advanced Meta platform expertise: Business Manager, Ads Manager, Pixel implementation, and Conversion API</li>
<li>Adaptable, proactive, and self-motivated with the ability to work independently or within a group</li>
<li>Excellent written and verbal communication skills</li>
<li>Creative problem-solver with an analytical mindset and strong attention to detail</li>
<li>Strong project management abilities, managing multiple campaigns and tight deadlines</li>
<li>Tendency toward ownership thinking and lifelong learner mentality</li>
<li>Applicants must be currently authorized to work in the US and not require sponsorship now or in the future. Work authorization must be valid for atleast the next three years.</li>
</ul>
 
Bonus Skills
<ul>
<li>Google Ad Manager or programmatic advertising experience</li>
<li>Affiliate marketing tools (Rewardful)</li>
<li>Project management software (ClickUp)</li>
<li>App store optimization (Apple App Store Connect, Google Play Console)</li>
<li>SaaS or B2B technology marketing background</li>
<li>B2B and B2C brand experience</li>
</ul>
 
If you're a data-driven marketer who thrives on optimizing campaigns for maximum performance and ready to take ownership of our paid media strategy, we want to hear from you.
 
This role offers immediate impact in a collaborative, growth-focused environment.
 
Please submit a portfolio that includes both sample campaigns and strategy briefs.
 
NOTE TO APPLICANTS: Salary or wages listed on Indeed.com or TheLadders.com are not based on actual data for this job listing. The salary ranges that any third party provides with the listing on their websites are based on their own salary calculators and are not accurate for the Northwest Florida area.
*Candidate(s) who are offered a position will be required to successfully pass a pre-employment background check and drug screening.
 
*TalkingParents is an Equal Opportunity Employer 
 
*MUST PASS DRUG TEST
 
*No outsourcing or recruiting firms, please.

Digital Marketing Specialist

<h3>Job Description</h3>
Job Description
 
Join BoldAge PACE and Make a Difference!

Why work with us?
<ul>
<li>A People First Environment: We make what is important to those we serve important to us.</li>
<li>Make an Impact: Enhance the quality of life for seniors.</li>
<li>Professional Growth: Access to training and career development.</li>
</ul>

Competitive Compensation:
<ul>
<li>Medical/Dental</li>
<li>Generous Paid Time Off</li>
<li>401K with Match*</li>
<li>Life Insurance</li>
<li>Tuition Reimbursement</li>
<li>Flexible Spending Account</li>
<li>Employee Assistance Program</li>
</ul>
JOB SUMMARY 
The Marketing and Communications Manager is responsible for developing and executing marketing and communications strategies that elevate the BoldAge PACE brand and support participant enrollment across all centers. This role oversees digital &amp; print marketing, social media, website management, content development, as well as PR support, and internal and external communications while ensuring alignment with BoldAge values, PACE principles, and brand standards. Working closely with the Senior Director of Marketing and Business Development, this role plays a key part in driving engagement, enhancing visibility, and ensuring clear and consistent messaging across all markets. 
As a key role, the Marketing &amp; Communications Manager ensures the delivery of exceptional work by embodying BoldAge PACE’s values of People First, Seek to Understand, Exceed Expectations, Do the Right Thing, and Be Bold. This role is essential in advancing our mission and creating an environment where participants, families, and team members thrive. 
ESSESNTIAL DUTIES AND RESPONSIBILITIES: 
 Marketing and Brand Management 
<ul>
<li>Plan, develop, and execute digital and print marketing campaigns that promote the BoldAge PACE brand and drive awareness.</li>
<li>Lead social media strategy and content planning, posting, engagement, and analytics across all platforms and engage with local teams for content gathering.</li>
<li>Manage and update the BoldAge PACE website to reflect program growth and ensure accuracy, usability, and brand alignment.</li>
<li>Conduct market research to understand target audiences, identify growth opportunities, and evaluate risks in each market.</li>
<li>Collaborate on creative campaigns to support participant recruitment and community engagement initiatives.</li>
<li>Oversee the BoldAge PACE SharePoint intranet by ensuring all materials are current and properly organized, uploading updated documents, and collaborating with Senior Directors to improve site structure and user experience.</li>
</ul>
 Communications Leadership 
<ul>
<li>Oversee internal and external communications in collaboration with the Senior Director of Marketing and Business Development.</li>
<li>Write, edit, and distribute communications including department support, newsletters, press releases, announcements, talking points, and internal updates.</li>
<li>Support media relations efforts, ensuring consistent messaging and providing guidance to local teams.</li>
<li>Maintain clear, consistent, and culturally responsive communication across all platforms and markets.</li>
</ul>
Data-Driven Decision Making 
<ul>
<li>Collaborate on market research, competitive analysis, and performance metrics to evaluate the effectiveness of marketing campaigns and business development initiatives.</li>
<li>Identify trends, opportunities, and areas for improvement to optimize outreach and enrollment.</li>
</ul>
 Collaboration and Team Support 
<ul>
<li>Work closely with the broader Business Development team, local center leadership, and cross-functional departments to align marketing and communications strategies with organizational goals.</li>
<li>Partner with design teams, vendors, and other stakeholders to produce high-quality marketing materials and campaigns.</li>
</ul>
 Compliance and Best Practices 
<ul>
<li>Ensure all marketing, communications, and business development materials comply with CMS, state, and organizational regulations.</li>
<li>Oversee the review and approval process for marketing content, coordinating with CMS, state administrative agencies, and other regulatory bodies as required.</li>
<li>Establish and maintain standardized processes, tools, and training to ensure brand consistency, regulatory compliance, and alignment across all markets.</li>
</ul>
EXPERIENCE, EDUCATION AND CERTIFICATIONS 
<ul>
<li>Bachelor’s degree in Marketing, Communications, Journalism, or a related field required.</li>
<li>Minimum of 3–5 years of experience in marketing, communications, or digital media, preferably within healthcare, senior services, or PACE.</li>
<li>Strong knowledge of brand management, digital marketing strategy, and social media best practices.</li>
<li>Excellent writing, editing, and verbal communication skills.</li>
<li>Familiarity with CMS and healthcare marketing compliance preferred.</li>
</ul>
<ul>
<li>Ability to travel up to 15% nationally or as needed.</li>
</ul>
PRE-EMPLOYMENT REQUIREMENTS 
<ul>
<li>Must have reliable transportation, a valid driver’s license, and the minimum state-required liability auto insurance.</li>
<li>Be medically cleared for communicable diseases and have all immunizations up to date before engaging in direct participant contact.</li>
<li>Pass a comprehensive criminal background check that may include, but is not limited to, federal and state Medicare/Medicaid exclusion lists, criminal history, education verification, license verification, reference check, and drug screen.</li>
</ul>
SKILLS AND ABILITIES 
<ul>
<li>Demonstrates innovative thinking and embraces new ideas, taking calculated risks that align with our commitment to being bold in growing the PACE program.</li>
<li>Consistently delivers high-quality results and finds creative ways to enhance outreach and enrollment, ensuring we exceed expectations for our participants and partners.</li>
<li>Makes decisions with integrity and transparency, always acting in ways that do the right thing for participants, employees, and the organization.</li>
<li>Actively listens to stakeholders, values diverse perspectives, and uses insights to shape strategies, showing a genuine desire to seek to understand.</li>
<li>Builds and nurtures relationships that prioritize the well-being of participants, employees, and communities, demonstrating a true people first approach.</li>
</ul>
TECHNICAL SKILLS (EQUIPMENT) 
<ul>
<li>Proficiency in design and content creation using platforms such as Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools. Experience with email marketing and communications platforms such as Constant Contact, Mailchimp, or HubSpot. Strong computer literacy, including advanced use of Microsoft Outlook, Word, Excel, PowerPoint, and Teams, as well as familiarity with project management tools like Asana or Trello. Ability to manage and publish content across all major social media platforms (Facebook, Instagram, LinkedIn, YouTube, and TikTok) and analyze engagement using native analytics dashboards and tools such as Sprout Social, Hootsuite, or Meta Business Suite. Experience managing website content using content management systems (CMS) such as WordPress or Squarespace, and working with Google Analytics, SEO tools, and other digital performance measurement platforms. Skilled in using standard office hardware and equipment including computer, keyboard, mouse, copier, scanner, telephone console, and calculator in both Windows and Mac environments.</li>
</ul>
BoldAge PACE provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. 
* Match begins after one year of employment
 Monday - Friday Travel up to 15% nationally or as needed Full-time

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