Job Description
Job Description
Location: Cerritos, CA (Onsite) | Type: Full Time | Compensation: $250,000 - $350,000
Lead one of Southern California's premier Ford & Lincoln dealerships in the renowned Cerritos Auto Square.
We're seeking an experienced General Sales Manager to lead the sales operation at Norm Reeves Ford Lincoln Cerritos—a high-volume dealership backed by one of the nation's largest privately owned automotive groups. This is an opportunity to make a visible impact, work closely with executive leadership, and build a long-term career with a family-owned organization that invests in its people.
Norm Reeves Dealerships has been serving customers since 1963 and operates a nationally recognized network of dealerships throughout Southern California, Texas, and Florida. Built on a foundation of integrity, innovation, and exceptional customer service, we continue to grow while maintaining the collaborative, people-first culture that has defined our success for more than 60 years.
If you're a proven automotive leader looking to take the next step with an established Ford & Lincoln dealership and a respected organization, we'd love to hear from you.
For immediate consideration, please email: brittany.chavez@normreeves.com.
Core Responsibilities
- Lead all aspects of the new and used vehicle sales operation.
- Recruit, develop, coach, and inspire a high-performing sales team.
- Drive sales, gross profit, F&I performance, and overall dealership profitability.
- Monitor key performance indicators and implement strategies that deliver results.
- Partner with executive leadership to execute growth initiatives and business objectives.
- Maintain strong relationships with Ford Motor Company and ensure manufacturer standards are achieved.
- Foster a culture built on accountability, teamwork, and an exceptional customer experience.
Basic Requirements
- 2+ years of experience as a General Sales Manager in a high-volume automotive dealership
- Ford dealership leadership experience strongly preferred
- Experience managing dealerships retailing approximately 300–500 combined new and used vehicles per month
- Demonstrated history of achieving sales and profitability goals while developing successful teams
- Strong working knowledge of dealership DMS and CRM systems
- Stable employment history with a proven track record of long-term leadership
- Professional references available upon request
- Strong communication skills, accountability, and a hands-on leadership style
Benefits & Employee Perks
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Medical, Dental, Vision, and Complimentary Life Insurance
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401k Matching and FSA
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Tuition Reimbursement
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Paid Time Off (accrues)
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Supplemental Insurance (Hospital, Accident, Critical Illness)
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Discounts on Vehicles, Services, and Parts
Tips for a Successful Application & Interview Process:
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Bring Your Best Resume – Upload your most recent version so we can see all you've accomplished
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Transitioning from Another Industry? – A cover letter helps! Use it to highlight transferable skills that make you a great fit
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Dress to Impress – First impressions count. Dress professionally and bring your authentic self
- Rescheduling or Canceling Interviews – Life happens! If you need to reschedule or cancel, let us know ahead of time. No-shows will be noted, so communication is key