Senior Director, Direct Response

SUMMARY

USA for UNHCR is seeking a highly motivated, strategic,results-driven, and experienced Senior Director of Direct Response(Individual Giving), primarily responsible for ensuring cohesionand integration between all direct response channels andinitiatives to secure the support of individuals through regular,unrestricted donations. The Senior Director’s mandates are to setstrategies for and maximize donor retention and acquisition throughdigital and offline channels, fostering a culture of collaborationbetween and across teams and departments. The Senior Director willlead the development of a “sustainer first” strategic plan whichaims to maximize monthly donations from individuals using variouschannels and methods including through Offline (direct mail,face-to-face fundraising, telemarketing and DRTV) and Digital(internet-based fundraising) channels, as well as one-offdonations, with a focus on strong donor loyalty and lifetime value.The Senior Director will build the practice of audience-centeredfundraising journeys that deliver improved donor experience,loyalty, and an increased donor lifetime value.

The Senior Director serves as a senior leader in the Developmentdivision and reports to the Chief Development Officer, workingclosely with her to set fundraising and communication strategies,ensuring continuity and optimization of cohesive and thematicmessaging. The Senior Director, in collaboration with leaders(including two Director-level direct reports) from the Digital andOffline teams, will implement this strategy, effectively leveragingthe talent and skills of members of the direct response teams andexternal partners and vendors.

Meeting and exceeding revenue targets across all programs isimperative. Working with Offline and Digital team leadership, theSenior Director will craft annual budgets and produce semiannualre-forecasts. In collaboration with Finance, the Senior Directorwill regularly track and report on performance. Key performancemetrics will include donor retention, revenue, donor counts, valueand return on investment, by program and channel.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop a “sustainer-first” fundraising strategy and productsfor diverse fundraising activities that serve to recruit and retainloyal individual donors, moving them through a donor journey thatbuilds a lasting connection with USA for UNHCR to maximize lifetimevalue and return on investment.
• Oversee the management of the donor acquisition and retentionprogram through several channels, including direct mail,face-to-face fundraising, direct response television,telemarketing, SMS and digital fundraising.
• Lead the evolution of the Individual Giving fundraising programby strategically seeking opportunities to grow, diversify andutilize technology.
• Prioritize and nurture cohesive messaging integration across allmarketing initiatives and channels.
• Lead and advise on departmental work plans and budgets, ensuringachievement of strategic objectives and revenue targets.
• Monitor revenue and expenditures, accurately identifying andplanning operating budgets; anticipate changes that necessitateadjusting forecasts and allocation of funds.
• Increase monthly and one-time donations from individuals usingvarious online and offline channels.
• Liaise closely with Development team leaders to ensure an overallstrategically coordinated approach to fundraising.
• Manage and lead the Individual Giving fundraising teams (Offlineand Digital), providing vision and strategic direction.
• In collaboration with team leads, manage RFP processes, andoversee contracts with external vendors and partners.
• Ensure data-driven decision-making across channels, leveraginginternal and external skills and resources.
• Prepare reports and analyze data to illustrate the performanceand productivity of Offline and Digital marketing initiatives andthe return on investment in sustainer conversion and donoracquisition initiatives.

QUALIFICATIONS

To perform this job successfully, an individual must be able toperform each essential duty satisfactorily. The requirements listedbelow are representative of the knowledge, skill, and/or abilityrequired. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essentialfunctions.

EDUCATION and/or EXPERIENCE

• Bachelor’s degree and at least 12 years ofrelated experience, including experience in a leadership role, inthe areas of omnichannel marketing journeys, digital marketing,direct mail, telemarketing fundraising and/or donorretention/sustainer programs.
• In lieu of education/degree requirements a successful candidatewill:
     o Understand how to collaborate effectivelywith a variety of different people and roles.
     o Be proactive with a strong mindset andwilling to take risks, while also having the ability to learnfrom  setbacks.
     o Be relationship driven and adaptable to newsituations.
     o Value diversity and take pride in cultivatingan atmosphere of inclusion and various perspectives.
• Experience and expertise in developing and implementing cohesive,innovative, and integrated direct response strategies that haveresulted in measurable and significant growth in net revenue anddonor base.
• Expertise and up-to-date knowledge of donor acquisition channels(Digital, Direct Mail, Face-to-Face and DRTV are desirable), donorretention and donor development methods.
• Proven project management skills for integrated fundraising orcommunications campaigns
• Proficient in using data and analytics to guide planning andimplementation.
• Proven experience growing a program based on analysis andtesting, setting, and maintaining budgets and forecasting revenueand expenses.
• Experience with fundraising CRMs, Salesforce preferred.
• Demonstrated management and organizational ability to work onmultiple projects with competing deadlines while maintaining a highlevel of attention to detail and accuracy.
• Excellent problem-solving, analytical and communicationskills
• Strong knowledge of data segmentation
• A proven leader with the ability to inspire, educate, manage,mentor, and motivate development personnel about strong donoracquisition and retention practices.
• An appetite for a leadership role where one can shape USA forUNHCR's processes and legacy and demonstrates a passion for USA forUNHCR’s mission.

WORK LOCATION

Hybrid + Washington, DC + May also involve travel to somelocations within the company’s region of operations and selectdonor locations.

COMPENSATION

$164,813 - $183,125

DISABILITY SPECIFICATIONS

USA for UNHCR will make reasonable accommodations in compliancewith the Americans with Disabilities Act of 1990.

USA for UNHCR is anEqual Opportunity Employer. Refugees and all other protectedclasses are encouraged to apply.