Multimedia Sales Manager

Position Title: Multimedia Sales Manager

Position Status: Full-time, Exempt

Position Pay: $100,000-$115,000 Annually, DOE

KHQ Television | Cowles Company

About KHQ

KHQ Spokane is a proud, family‑owned media organization with deep roots in the Inland Northwest. Our market leading success is built on trust within our teams, with our clients, and across the communities we serve. We are the official home for Gonzaga basketball, the Olympics and Sunday Night Football. We believe in long‑term relationships, responsible growth, and helping local businesses thrive through meaningful, effective media solutions.

Position Overview

Multimedia Sales Manager (Broadcast & Digital Solutions)

Position Overview

We are seeking a dynamic, results-driven Multimedia Sales Manager to lead a high-performing sales team across broadcast, digital, and multi-platform advertising solutions. This role requires a strategic leader who can drive revenue growth, foster team development, and deliver innovative, data-driven marketing solutions for local and regional clients.

You will play a critical role in shaping the future of our sales organization by blending the strength of broadcast television with digital capabilities ensuring continued growth, market leadership and client success.

Key Responsibilities

Sales Leadership & Direction

• Set and execute a clear, actionable sales vision that supports sustainable growth across broadcast, digital, and multi-platform solutions.
• Provide 360° leadership by guiding and developing your team, and clients while delivering insights across all levels of the organization.
• Recruit, retain and train a diverse team of high-performing Marketing Consultants in consultative, multi-platform selling.
• Foster a collaborative, positive culture that promotes curiosity, accountability, teamwork, and creative thinking.
• Conduct regular sales meetings, one-on-ones and ongoing coaching sessions to drive individual and team performance.
• Assess team performance in real time, delivering timely coaching and recommending targeted training opportunities.
• Other duties as assigned

Revenue Development & Client Growth

• Develop and implement strategic business plans to exceed revenue goals, including high-impact and special event initiatives.
• Drive new business development by identifying market opportunities, targeting key accounts and expanding the client base.
• Lead efforts to grow existing accounts through integrated broadcast and digital solutions.
• Build and maintain strong relationships with local and regional advertisers, agencies, and community business leaders.
• Design results-oriented campaigns using audience insights, performance data and market intelligence.
• Continuously introduce innovative revenue ideas and encourage thoughtful experimentation to drive growth.
• Manage client accounts when needed.
• Other duties as assigned

Digital & Multi-Platform Advancement

• Champion the transition to a digital-forward sales approach while leveraging the strength of linear television.
• Educate and support the team on digital products, campaign strategies and integrated selling techniques.
• Oversee the creation of sales tools, including presentations, case studies, category insights and promotional materials.
• Ensure all sales efforts reflect a cohesive, cross-platform strategy aligned with evolving client needs.
• Other duties as assigned

Market Strategy & Business Intelligence

• Monitor competitive products, market conditions and sales trends to inform strategic decision-making.
• Identify market potential through lead generation, prospect qualification and account development strategies.
• Provide accurate sales forecasting and contribute to the overall strategic planning process.
• Adjust sales metrics and strategies to optimize market share and revenue performance.

Operational Excellence

• Manage pipeline activity, forecasting and team accountability using CRM systems such as ShareBuilders or similar tools.
• Collaborate with internal teams (traffic, production, leadership) to ensure seamless campaign execution and strong client outcomes.
• Assist in setting revenue goals, managing budgets and tracking performance against KPIs.
• Establish and maintain a culture of accountability, holding team members responsible for achieving key performance metrics.
• Ensure compliance with company policies, processes and ethical standards.
• Other duties as assigned.

What Success Looks Like

• Building a high-performing, engaged and accountable sales team
• Expanding market share through strong new business and client retention
• Successfully integrating broadcast and digital strategies into client campaigns
• Creating a culture that balances performance, innovation and collaboration

Ideal Candidate Profile

• Proven sales leadership experience in broadcast and digital media
• Strong track record of revenue growth and new business development
• Strategic thinker with understanding of market trends and client needs
• Data-driven with forecasting and analytical capabilities
• Passion for innovation and evolving media landscapes

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• Five or more years of media sales experience with 1 or more years of leadership responsibility preferred (television and/or digital).
• Ability to grow revenue and lead teams in a competitive, goal‑driven environment.
• Strong working knowledge of broadcast and digital advertising, including OTT/CTV, programmatic, social and third‑party platforms.
• Experience with research, ratings and traffic systems such as Nielsen, Comscore, and CRM platforms.
• Excellent communication, coaching and relationship‑building skills.
• Organized, adaptable and comfortable managing multiple priorities in a fast‑paced environment.
• Valid driver’s license and flexibility to work varied hours as business needs require.

What we offer:
We are a family-owned and operated multi-business organization with a heart for the community we serve and our employees! We set you up for success by providing the necessary tools and training needed to succeed in your position. This includes:

• A friendly, supportive, and professional team atmosphere
• Competitive wages and benefits including Medical, Dental, Vision, 401K matching, Employee Assistance Programs, and so much more!
• We believe work/life balance is key to continued success. We offer Vacation days, Sick Time, Paid Holidays, Floating Holidays, and more!

For detailed information regarding benefits, vacation, sick, and holiday time, please click here:

Online Flipbook

What's Next? If you want to be part of our winning team and live & work in the beautiful Pacific Northwest, email your cover letter, resume to Jason Ramsey, Station Manager at Jason.ramsey@nonstoplocal.com.

Don't forget: Complete your application at https://cowlesco.vistahrms.com/ - complete all required fields, and upload any supporting documents such as a resume, cover letter, references, and examples of work! At the end of your profile creation, simply pick the position(s) you would like to apply for and press "submit." It's that easy!

If you already have a company profile, log in and update your information where necessary, then apply to the open requisition.

If you need assistance with creating or logging into your candidate profile, please email
careers@cowlesco.com and an HR representative will respond as quickly as possible.

At Cowles Company, we are committed to providing equal employment opportunities to all qualified individuals. Our commitment to equal employment opportunity is unwavering, and we strive to create an environment where everyone feels empowered to contribute their unique perspectives and talents. We believe that together we can build a brighter future for our employees and our organization that enriches our organization, drives innovation, and fuels our success. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We comply with all applicable laws governing nondiscrimination in employment and strive to maintain a respectful, professional workplace where individuals are evaluated based on merit, performance, and business needs.

NonStop Local is proud to be an Equal Opportunity Employer committed to a diverse workplace.

Women and minorities are encouraged to apply.

All candidates selected for hire will be required to submit a background check.