General Sales Manager

Position Title: General Sales Manager

Position Status: Full-time, Exempt

Position Pay: $110,000- $125,000 Annually

+ Bonuses Quarterly and Annually

About NonStop Local KHQ

NonStop Local KHQ Spokane is a proud, family‑owned media organization with deep roots in the Inland Northwest. Our market leading success is built on trust within our teams, with our clients, and across the communities we serve. We are the official home for Gonzaga basketball, the Olympics and Sunday Night Football. We believe in long‑term relationships, responsible growth, and helping local businesses thrive through meaningful, effective media solutions.

Position Overview

NonStop Local KHQ is seeking a forward‑thinking and people‑focused General Sales Manager to lead all sales efforts across linear television and digital platforms, including OTT/CTV, Podcasts, social, and emerging media. This role is responsible for guiding the sales organization through continued transformation while protecting and strengthening our core broadcast business.

The ideal candidate is a collaborative leader who blends strategic vision with hands‑on coaching, values relationships as much as results, and is energized by helping teams and advertisers adapt and succeed in a changing media landscape.

Key Responsibilities

Sales Leadership & Direction

• Set and lead a clear, actionable sales vision that supports sustainable growth across broadcast, digital and multi‑platform solutions.
• Lead, coach, and support a high‑performing team of Marketing Consultants, Digital Specialists and sales support staff.
• Create a positive environment that encourages curiosity, accountability, teamwork and creative thinking.
• Conduct sales meetings, regular one‑on‑ones, and ongoing training to support individual and team performance.
• Other duties assigned

Revenue Development & Client Growth

• Drive new and incremental revenue by identifying market opportunities, key accounts and innovative advertiser solutions.
• Maintain strong, trusted relationships with local and regional clients, agencies and community business leaders.
• Build integrated, results‑focused campaigns by combining audience data, performance analytics and market insights.
• Bring fresh revenue ideas to the team throughout the year, encouraging thoughtful experimentation and growth strategies.
• Demonstrate strong understanding of pricing, market conditions, and scalability across platforms.
• Other duties assigned

Digital & Multi‑Platform Advancement

• Lead KHQ’s continued evolution toward a digital‑forward sales approach while honoring the strength of linear television.
• Stay informed on industry trends, emerging platforms and digital advertising technology.
• Support team education on new digital products, campaign strategies and integrated selling approaches.
• Oversee the development of sales tools including presentations, case studies, category strategies and promotional materials.
• Other duties assigned

Operational Excellence

• Manage forecasting, pipeline activity and accountability using CRM tools such as Share Builders or similar systems.
• Develop and manage revenue goals and sales department budgets.
• Partner closely with traffic, research, production and leadership teams to ensure smooth execution and strong client outcomes.
• Ensure policies, processes and ethical standards are consistently upheld.
• Other duties assigned

​Physical demands:

• Standing, walking, and moving
• Driving to various locations
• Possible long or irregular hours
• Sight and dexterity to do computer input
• Ability to sit for long hours at a computer screen

​Work environment:

• Mix of office/studio work
• Collaborative setting with multiple departments (sales, news, production)
• Flexible schedule, possibly including evenings or weekends

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• High School Diploma or Equivalent (required)
• Five or more years of media sales experience with 3 or more years of leadership responsibility preferred (television and/or digital).
• Proven ability to grow revenue and lead teams in a competitive, goal‑driven environment.
• Strong working knowledge of broadcast and digital advertising, including OTT/CTV, programmatic, social and third‑party platforms.
• Experience with research, ratings and traffic systems such as Nielsen, Comscore, and CRM platforms.
• Excellent communication, coaching and relationship‑building skills.
• Organized, adaptable and comfortable managing multiple priorities in a fast‑paced environment.
• Valid driver’s license
• Must be insurable under company insurance
• Flexibility to work varied hours as business needs require

What we offer:

We are a family-owned and operated multi-business organization with a heart for the community we serve and our employees! We set you up for success by providing the necessary tools and training needed to succeed in your position. This includes:

• A friendly, supportive, and professional team atmosphere
• Competitive wages and benefits including Medical, Dental, Vision, 401K matching, Employee Assistance Programs, and so much more!
• We believe work/life balance is key to continued success. We offer Vacation days, Sick Time, Paid Holidays, Floating Holidays, and more!

For detailed information regarding benefits, vacation, sick, and holiday time, please copy and paste the following link into your browser: _https://heyzine.com/flip-book/nonstoplocal-wa

What Next? If you want to be part of our winning team and live & work in the beautiful Pacific Northwest, email your cover letter, resume, and link to your reel to: Luke Thoburn, Director Employee Development, at: Luket@NonStopLocal.com.

Don't forget: Complete your application at https://cowlesco.vistahrms.com/ complete all required fields, and upload any supporting documents such as a resume, cover letter, references, and examples of work! At the end of your profile creation, simply pick the position(s) you would like to apply for and press "submit." It's that easy!

If you already have a company profile, log in and update your information where necessary, then apply to the open requisition.

If you need assistance with creating or logging into your candidate profile, please email careers@cowlesco.com and an HR representative will respond as quickly as possible.

At Cowles Company, we are committed to providing equal employment opportunities to all qualified individuals. Our commitment to equal employment opportunity is unwavering, and we strive to create an environment where everyone feels empowered to contribute their unique perspectives and talents. We believe that together we can build a brighter future for our employees and our organization that enriches our organization, drives innovation, and fuels our success. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by applicable federal, state, or local law. We comply with all applicable laws governing nondiscrimination in employment and strive to maintain a respectful, professional workplace where individuals are evaluated based on merit, performance, and business needs.

All candidates selected for hire will be required to submit to a background check.

Drug Testing, including THC, applies to safety-sensitive positions.

Position open until filled.