Job Description
Job Description
Responsibilities
Job Summary
As a Product Marketing Manager at Radnet, you will support go-to-market initiatives, customer research, and enablement efforts for one or more product areas. You will work closely with product, marketing, and sales to ensure that messaging is aligned, launches are successful, and our solutions meet real customer needs. This is a hands-on role with high visibility and opportunity for growth.
Essential Duties and Responsibilities
- Support execution of go-to-market & product launch for one or more product areas.
- Work closely with Market Intelligence team to conduct and synthesize market & customer insights that inform product & go-to-market strategies.
- Prepare high quality adoption campaigns, product assets, sales & CS enablement, content and demand generation tactics to drive adoption and revenue growth in collaboration with Brand and Communications teams.
- Track key product marketing metrics and prepare reports for stakeholders and identify growth opportunities (adoption, win rate, awareness).
- Support with launching products via strategic partners & distributors and ensure launch readiness and messaging consistency.
PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.
Minimum Qualifications, Education and Experience
- 2–5 years of experience in B2B product marketing, preferably in healthcare
- Strong project management, communication and execution skills
- Excellent storytelling and stakeholder management
- Analytical and comfortable working with data to support decisions
- A collaborative team player and proactive mindset who loves working cross-functionally
- Self-starter who thrives in cross-functional settings and fast paced environment
- Experience with tools like Salesforce, HubSpot, or similar analytics & CRM platforms
- Microsoft Office experience required
- Bachelor's Degree required
Quality Standards
- Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, patients, visitors, and vendors.
- Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance.
- Follows all local, state and federal laws concerning employment to include but not limited to: I-9, Harassment, EEOC, Civil rights and ADA.
- Follows OSHA regulations, RadNet and site protocols, policies and procedures.
- Follows HIPAA, compliance, privacy, safety and confidentiality standards at all times.
- Practices universal safety precautions.
- Promotes good public relations on the phone and in person.
- Adapts and is willing to learn new tasks, methods, and systems.
- Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with RadNet guidelines.
- Consistently adheres to the time management policies and procedures.
- Completes job responsibilities in a quality and timely manner.
Physical Demands
This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally. The position requires the ability to travel (~10% of time).
Working Environment
Remote.
ACCOMMODATIONS
Reasonable accommodations may be made to enable people with disabilities to perform the essential functions of the job.