Job Description
Job Description
The Marketing Specialist plays a key role in supporting the credit union’s mission by helping to attract and engage members through meaningful, brand‑aligned marketing initiatives. This position assists in developing and implementing marketing strategies, creating and managing digital content, coordinating promotional materials, and enhancing community presence. Additionally, the Marketing Specialist supports cross‑departmental efforts by providing research, analytics, and creative insights that strengthen brand visibility and member engagement across all channels.
we invite you to apply for the Marketing Specialist position!
- Position: Marketing Specialist
- Location: On-site in Jackson, MI - As well as traveling to other branches and communities.
- Wage: $19.08/hour (Competitive)
- Benefits start on day one: Health, Dental, Vision, and Time Off
- All offers of employment are contingent upon background screens.
Essential Job Functions:
- Focus on Purpose: Align all marketing efforts with the credit union’s mission of creating financial wellness in our community through everyday banking.
- Marketing Strategy Support: Assist in developing and executing marketing strategies designed to attract new members, promote products and services, and elevate brand awareness.
- Content Creation & Digital Engagement: Create, manage, and optimize content for social media, the credit union website, and digital communications while ensuring brand consistency.
- Market Research: Conduct research on member needs, trends, and competitive activity to support strategic decision-making and campaign planning.
- Creative Collaboration: Work closely with the design team to produce promotional materials, digital graphics, and print collateral aligned with campaign objectives.
- Community Engagement: Organize and participate in community events, sponsorships, and outreach initiatives that enhance visibility and strengthen relationships.
- Campaign Analysis: Monitor and analyze the performance of marketing campaigns and initiatives, preparing insights to inform future strategy and improve overall effectiveness.
Competencies Required:
- People-Focused & Strong Communication: Demonstrates empathy and clarity in communication; understands member needs and communicates brand value effectively through digital and in‑person channels.
- Achiever, Initiative & Goal Driven: Sets high standards for performance; actively seeks creative solutions; takes ownership of tasks and projects; proactively identifies opportunities to improve engagement and campaign success.
- Focused Decision Making & Problem Solving: Uses data, insight, and sound judgment to evaluate marketing options; identifies issues early and proposes effective solutions; makes timely decisions while balancing organizational priorities.
- Engaged & Collaborative: Partners with internal teams—including Branch Operations, Member Experience, and Design—to build cohesive campaigns; contributes ideas and supports long-term brand growth.
- Trustworthy, Reliable & Confidential: Completes work with consistency and accuracy; maintains confidentiality of member, employee, and credit union information; adheres to all processes, policies, and brand standards.
Key Accountability Items:
- Effective development and delivery of digital content across platforms
- Strong support for campaigns aimed at new member acquisition
- Timely production and coordination of marketing collateral
- High-quality representation of the credit union at community events
- Accurate reporting and insights on marketing campaign performance
- Collaboration with internal teams to support brand consistency and engagement
Requirements:
- High school diploma or GED required
- Bachelor’s degree in Marketing, Communications, Business, or related field preferred
The Ideal Candidate:
- Excellent verbal and written communication skills
- Working knowledge of PC applications such as Microsoft Office
- Familiarity with social media platforms, content management systems, and basic design tools
- Ability to work independently and collaboratively within a team
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Demonstrated ability to gather, review, and summarize marketing or engagement data
- Ability to clearly articulate ideas, take initiative, and find solutions to challenges
- Experience in community engagement or brand promotion is a plus
- Knowledge of credit union products, services, and policies preferred but not required
NOTE: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.