Job Description
Job Description
Job Description
At Deque, you’ll work with the brightest minds in the industry, sharing best practices, tackling new issues and uncovering new approaches in digital accessibility. Deque experts are thought leaders regularly contributing to W3C Accessibility Working Groups and collectively hold more CPACC, WAS, & CPWA certifications issued by the IAAP than any accessibility testing company in the world.
The entire company is growing, and so is the marketing team! These are exciting times at Deque, with significant customer momentum and a ton of technical innovation. Generative AI is transforming this space, first by increasing efficiency for developers, designers, testers, and accessibility leaders within the SDLC lifecycle, and second, by enabling creators to deliver experiences that are natively accessible from day one.
Product Marketing Manager
We are looking for a Product Marketing Manager who will embrace our mission and drive results. The team structure is flat and collaborative. You will report to the Head of Product Marketing, but work closely with our product management counterparts, services experts, sales, solution engineers, and the demand generation team.
How you will contribute:
-
Partner with product management and the services team to become an expert on all user and business (decision-maker) personas for Deque products, training, and services.
-
Launches: Support the project management of launches, messaging development, content creation.
-
Content development: Support the marketing and sales teams by planning campaigns and developing content assets such as ebooks, blogs, whitepapers, web content, and webinars for the complete buyer journey.
-
Competitive Marketing: Develop processes and content to understand and monitor the competitive landscape, informing product and sales teams.
-
Win/Loss Analysis: Partner with the sales team to understand why we win or lose deals, turning those insights into improvements for our Go-To-Market (GTM) activities.
-
Channel/Partner Marketing: Develop content for the field and sales to enrich our partner marketing materials. This may include custom battlecards, solution collateral, and other assets to assist in partner sales.
-
Sales Enablement: Work collaboratively with sales, our accessibility experts, and strategic consultants to develop competitive battlecards, solution collateral, use cases, customer studies, and TCO/ROI assets to assist sales in progressing deals.
Requirements
-
4-7 years of product & technical marketing experience.
-
Strong copywriting skills (please attach a work sample such as a blog or attributed article)
-
Solid track record of delivering demos, webinars, videos, technical collateral, benchmark documents, and ROI/value-oriented assessments.
-
Startup experience: Demonstrated curiosity, eagerness to learn, and the ability to adapt quickly to change and recover from setbacks.
-
Ideal: Background in web development or SDLC tools/platforms, and professional services marketing.
-
Channel / partner marketing experience.
About Deque
Deque (pronounced dee-cue) is a web accessibility software and services company, and our mission is Digital Equality. We believe everyone, regardless of their ability, should have equal access to the information, services, applications, and everything else on the web.
We work with enterprise-level businesses and organizations to ensure that their sites and mobile apps are accessible. With over 3 billion downloads of axe-core (open-source rules engine) and thousands of audit projects completed, Deque is the industry standard. Join our growing family as we work to make the web a better place for everyone.
Job Location
-
Remote or Boston/DC/NYC
How to Apply
-
Apply by submitting your resume and a cover letter. Applications without a cover letter will not be considered.
-
Please share a before and after messaging example or sample of work.
In your cover letter
-
Explain your interest in joining Deque and how you align with our Core Values
-
Depict key attributes that differentiate you as a candidate
Deque is committed to providing Equal Employment Opportunities. Reference and background checks will be required. The expected salary range is 110K-140K but is subject to change based on the skills, abilities, and experience of each candidate. The values listed are not intended to guarantee a salary for candidates or current employees.
Thank you for your interest in joining our exciting company!