Job Description
Job DescriptionDescription:
Summary:
The Client Services Manager (CSM) serves as a key strategic partner to Valpak’s clients and sales organization, managing the execution and success of multi-channel advertising programs. This role ensures a best-in-class client experience by driving results across Valpak’s portfolio of solutions — including print, solo mail, digital, and emerging products — for clients in Direct Response, Retail, Fortune 500 Grocery, Consumer Packaged Goods (CPG), and E-commerce sectors.
The CSM acts as the primary liaison between clients, Sales Directors, and Account Executives to ensure campaigns are executed flawlessly, objectives are met, and opportunities for growth are continuously identified. This highly visible role combines client relationship management, campaign strategy, and project leadership to deliver measurable business outcomes.
Essential Duties and Responsibilities:
- Serve as a strategic partner to clients and Account Executives, providing consultative insights and proactive campaign recommendations to drive success.
- Maintain a deep understanding of Valpak’s advertising products and services, positioning yourself as the implementation and technical expert for internal and external stakeholders.
- Manage the end-to-end campaign lifecycle, including creative assets, targeting, production timelines, and performance verification.
- Collaborate closely with Account Executives to ensure seamless communication, timely delivery, and resolution of client needs.
- Develop and maintain product knowledge resources and FAQs to support consistent communication and education for clients and sales partners.
- Monitor campaign performance, contractual deliverables, and revenue projections while identifying potential risks or opportunities to optimize outcomes.
- Respond to client inquiries, generate reports, perform market analysis, secure mailing geographies, and facilitate creative processes to ensure campaign accuracy and success.
- Partner with internal departments to align on campaign logistics, creative strategy, and client expectations to ensure exceptional service delivery.
- Participate in sales meetings and client discussions as the Valpak product and campaign expert, contributing to account growth and retention strategies.
- Perform other duties and initiatives that support overall client and sales success.
Requirements:
Education/Experience:
- Bachelor’s degree in Business, Marketing, Management Information Systems (MIS), or related field — or equivalent work experience in client services, project management, or technical support.
- Proven success in client services, account management, or project management within media, marketing, or advertising industries.
- Experience in consumer insights, data analysis, retail, or CPG industries a strong plus.
Requirements and Qualifications:
- Strong client relationship and consultative selling skills.
- Strategic thinker with the ability to translate client objectives into actionable marketing solutions.
- Proficiency in Microsoft Office Suite (Excel required).
- Exceptional organizational, project management, and multitasking abilities within a fast-paced environment.
- Excellent verbal and written communication skills, including client presentations.
- Highly detail-oriented with strong problem-solving and analytical skills.
- Experience using Salesforce.com and SAP preferred.
- Knowledge of print, digital, mobile, and social advertising platforms preferred.
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