Job Description
Job Description
Department: Marketing
FLSA Status: Exempt; Full-time
Position Title: Digital Marketing Manager
Reports To: Director, Marketing & Communications
Location: Washington, DC (Hybrid)
Date: March 2026
National Real Estate Advisors is seeking a Digital Marketing Manager to lead and execute the firm’s
digital marketing ecosystem, with a primary focus on content distribution, digital platforms,
analytics, and optimization. This role is responsible for managing and evolving National’s email
newsletters, intranet, website, blog, social media channels, digital asset management system, and
AI-enabled marketing tools.
Key Responsibilities:
Digital Content & Distribution
• Manage firmwide newsletters and email communications using Salesforce Marketing Cloud, including
segmentation, scheduling, QA, and performance tracking.
• Own and maintain the corporate blog and digital content pipeline.
• Support digital storytelling across corporate, fund, and asset-level initiatives.
Website & Intranet Management
• Manage the corporate website, including updates, publishing, and optimization.
• Own strategy and execution for the internal intranet.
• Monitor usability, analytics, and user behavior to inform improvements.
Social Media Strategy & Optimization
• Execute and optimize social media channels.
• Refine social strategy to improve reach and engagement.
• Ensure alignment with broader marketing and business goals.
Digital Asset Management
• Administer the firm’s DAM system.
• Maintain standards, metadata, permissions, and workflows.
• Train internal teams on DAM best practices.
AI & Marketing Technology
• Support implementation of AI-enabled marketing tools.
• Identify opportunities for responsible AI integration.
• Stay current on digital and AI trends.
Analytics & Reporting
• Track and report performance across digital channels.
• Translate data into insights and recommendations.
• Develop dashboards and summaries for leadership.
Vendor & Project Management
• Serve as the day-to-day point of contact for digital agencies, design, production, and
communications partners.
• Track timelines, assign tasks, and manage workflow across multiple concurrent projects.
Other Duties and Responsibilities:
1. Strict adherence to the terms and provisions as detailed in National’s Employee Handbook.
2. Complete compliance with National’s Regulatory Compliance Manual, Code of Ethics and underlying
compliance policies and procedures.
3. Must demonstrate commitment to National’s pragmatic stewardship approach in daily business
activities, including meeting our overarching fiduciary responsibilities and whenever feasible,
incorporating energy and resource conservation practices to produce more profitable results for our
clients.
4. Organize, attend and actively contribute to internal Staff meetings.
5. Other duties as assigned.
Qualifications:
1. 4–6 years of experience in digital marketing or marketing operations.
2. Experience with email marketing platforms (Salesforce preferred).
3. Experience managing websites, social media, and content workflows.
4. DAM experience; Bynder or similar preferred.
5. Strong analytics and reporting skills.
6. Comfort with AI-assisted tools and marketing technology.
7. Strong organizational and communication skills.
Work Environment:
This job primarily operates in an office setting. This role routinely uses standard office
equipment such as computers and phones. It is a sedentary role in a professional environment;
however, incumbent is required to regularly walk, sit, talk and/or hear, reach with hands and arms.
The work environment and physical demand characteristics described here are representative of those
an employee encounters while performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential
functions.
This job description in no way states or implies that these are the only duties to be performed by
this employee. This description reflects management’s assignment of essential functions and nothing
in this herein restricts management’s right to assign or reassign duties and responsibilities to
this job at any time. The employee in this position will be required to follow any other
instructions and to perform any other duties requested by his or her supervisor.
In order to provide equal employment and advancement opportunities to all individuals, employment
decisions at National will be based on merit, qualifications, and abilities. National does not
discriminate in employment opportunities or practices on the basis of race, color, religion,
sex, national origin, age, disability, or any other characteristic protected by law.