Digital and Social Media Marketing

Job Description

Job Description

Key Responsibilities

• Social Media Management
  • Create engaging, on-brand content (posts, reels, carousels) across Meta (Facebook/Instagram), LinkedIn, and other platforms.
  • Plan and maintain a content calendar to ensure a consistent online presence.
  • Grow followers and increase engagement through organic and paid strategies.
  • Use Canva and other creative tools to develop visually compelling assets.
• Content and Email Marketing
  • Develop and distribute monthly email newsletters and drip campaigns.
  • Create lead magnets and funnel content (e.g., landing pages, guides)
  • Collaborate on messaging that resonates with our audience and drives inquiry.
• Advertising and Funnel Strategy
  • Design and manage Meta Ads (Facebook/Instagram), including audience targeting and retargeting strategies
  • Implement funnel marketing strategies that guide users from awareness to conversion.
  • Design and build landing pages aligned with campaign goals to optimize conversions
  • Optimize ad campaigns based on performance analytics and ROI
• Analytics and Reporting
  • Track, analyze, and report on the performance of social posts, ad campaigns, and email marketing.
  • Use platform analytics and tools (e.g., Meta Business Suite, HubSpot, Google Analytics, etc.) to guide strategy and improvements.
  • Present actionable insights to the team to enhance reach and effectiveness.
• Creative Strategy
  • Brainstorm and execute content ideas that are not only visually appealing but also align with the firm's messaging.
  • Develop innovative ways to generate leads and build brand awareness.
  • Stay up to date on social media trends and algorithm changes.
• Event and In-Person Marketing Support
  • Design marketing collateral for live events, tabling, and conferences, such as brochures, flyers, banners, postcards, and handouts
  • Ensure that all materials maintain brand consistency and communicate our core message.
  • Collaborate with team members to prepare print and digital materials ahead of a public-facing event.
  • Assist with event signage, giveaways, presentation decks, and visual displays as needed.

Requirements

• 5+ years of experience in digital marketing and social media
• Proven experience running paid social ad campaigns and funnel-based marketing
• Strong graphic design skills using Canva or similar platforms
• Experience designing and publishing landing pages that convert
• Proficiency with tools such as Meta Ads Manager, HubSpot, Google Analytics, (or equivalent), and scheduling platforms
• Excellent writing, editing, and verbal communication skills
• Ability to interpret data and turn it into strategic insight
• Must be highly creative, detail-oriented, and a self-starter
• Must be able to work in person at our Pennsauken, NJ office

Preferred Qualifications

• Experience with retargeting, email automation tools, or CRM integration
• Familiarity with law firm or professional services marketing
• Video editing skills (for reels, short-form content) are a strong plus
• Understanding of SEO