Job Description
Job Description
Robert Half has a client seeking an Organic Social Media Manager who is fluent in Spanish and can work onsite in Philadelphia, PA 4x a week for 6 months.
You will be responsible for executing organic social strategy and content publishing across all platforms such as Instagram, TikTok, Facebook, and YouTube, and actively lead ongoing community management efforts. You will participate in social content partnerships including celebrity interviews and onsite event activations.
Responsibilities include:
- Execute the approved social calendar by delivering all relevant assets, ensuring timely and accurate postings aligned with platform-specific requirements.
- Serve as a key creative support role
- Collaborate with the creative team to review and implement feedback based on the social playbook and design system.
- Act as the primary point of contact for providing feedback to agency partners.
- Route all social creative requiring internal or external approvals.
- Lead outbound community management efforts
- Focus on entertainment-driven conversations by posting engaging comments aligned with trending topics and social strategy.
- Engage actively throughout the week, with an expectation to log in twice per day (specific days and hours to be aligned with the Senior Manager).
- Flexibility for after-hours and occasional weekend activity is required, with work schedules adjusted accordingly.
- Represent brand at select partner activations, talent interviews, and offsite “ownable” series shoots (up to 3 events per month, based on workload capacity).
- Apply data and insights from analytics reporting to continuously optimize social creative and community management efforts.
- Exercise independent judgment and discretion in matters of significance.
- Maintain regular, consistent, and punctual attendance; variable schedules, including nights and weekends, may be required.
- Perform additional duties and responsibilities as assigned.
- Fluent in English and Spanish, with excellent speaking, reading, and writing abilities in both languages.
- Deep cultural knowledge and understanding of Hispanic audiences.
- Data-backed understanding of Hispanic preferences and social media usage.
- Prior experience working with Hispanic brands or brands targeting Hispanic audiences in a similar social media or creative management role.