Job Description
Job Description
We are seeking a Marketing Professional to oversee all marketing activities. The ideal candidate will have a deep understanding of content marketing, multichannel marketing and brand image management. This role includes a wide range of dealership and community initiatives, working individually and with teams.
Responsibilities
- Monitor the website for functionality and keep it updated to brand standards.
- Understand and stay up to date with local/federal advertising requirements and manufacturer guidelines.
- Meet regularly with department managers to coordinate ongoing/monthly messages and campaigns.
- Create and post community and campaign messages on social media sites including Facebook, Instagram, TikTok, X (Twitter).
- Understand and operate Meta Business Suite and create Facebook/Instagram ads.
- Meet with agencies to plan content creation and budgets for Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Understand the integrations between automotive software platforms including DMS (Dealer Management System), CRM (Customer Relationship Management), website and third-party sites.
- Communicate with local agencies on content and schedules for TV/streaming ads, billboards, etc.
- Align messages and campaigns with dealership Brand Promises and the “nice, just ask around” brand commitment.
- Write content for social posts, websites, blogs, TV ads and public relations messages.
- Communicate with non-profit organizations for sponsorship partnerships, and provide collaboration needs (logos, ads, flyers, promotional items).
Qualifications
- Marketing experience, including content creation and campaign management.
- Proficiency in design platforms (Adobe Illustrator, Photoshop), and analytics tools (Google Analytics 4).
- A passion for growing and maintaining an established brand image in the community.
- Must have a valid driver’s license.
Benefits
- Health Insurance (including Wellness Benefit)
- Dental and Vision Insurance
- 401 (k) with company match after one year of service
- Paid Vacation, Holidays and Personal Time
- Life insurance
- Discounts on vehicles, service and parts – including immediate family members
- Section 125 Flex Spending Accounts
- EAP – Employee Assistance Program