Job Description
Job Description
POSITION DESCRIPTION:
The Marketing Manager leads the development, and execution of integrated marketing initiatives across all channels. This role is responsible for aligning digital strategy with CRM and data insights to drive targeted, measurable engagement and campaign performance. This role offers a broad leadership scope, with a focus on the digital marketing experience. The Marketing Manager works closely as a strategic and operational partner to the Director of Marketing, to manage the day-to-day optimization and execution of marketing initiatives.
This role requires strong digital and data acumen, with the ability to operate across multiple functions. This position blends strategic leadership with hands-on execution to build, manage, and optimize digital channels and marketing campaigns that drive business growth. This can include data driven digital targeting to campaign execution and content development to performance analysis. The Marketing Manager will play a key role in ensuring marketing efforts are cohesive, timely, and aligned with business goals across all integrated bank channels. Supports lines of business partners to ideate and execute for their business needs and is a visible organizational contributor.
Key Responsibilities:
- Develop and manage omnichannel marketing campaigns that deliver consistent brand experiences across all digital mediums such as, social, email, web, and in-branch channels.
- Leverage CRM data and analytics to inform audience segmentation, campaign personalization, and performance measurement.
- Collaborate with internal line of business stakeholders and external partners to plan and execute marketing strategies that support brand growth, product adoption, and client engagement.
- Oversee creative development and ensure cohesive execution of messaging, visual identity, and tone across all client experiences.
- Work cross-functionally with Data, Technology, and Client Experience teams to elevate digital experiences that strengthen lead nurturing and retention.
- Monitor SEO and digital marketing KPIs, analyze campaign performance, and apply insights to enhance search visibility, optimize engagement, and guide future strategies.
- Manage project timelines, budgets, and resources to ensure high-quality delivery across marketing programs.
- Act as a point person for overseeing marketing channels for ongoing adherence to regulatory compliance, brand and information security guidelines.
DAY-TO-DAY DUTIES:
- Lead continuous improvement of the bank’s digital ecosystem — including website performance, SEO/SEM, social platforms, and digital advertising content — to enhance visibility and engagement.
- Cross-collaborate with internal partners and agencies to execute and deliver creative, campaigns and media as needed.
- Align digital strategy with CRM data and analytics to deliver targeted campaigns that deepen client relationships and drive acquisition; oversee Marketing Automation Platform (such as Zoho or Hubspot) content, journeys and strategy.
- Develop success measures (e.g., KPIs and ROI) and analyze the efficacy of digital media and campaigns based on plan goals and business objectives.
- Support traditional and event marketing, and perform other duties as requested.
- Partner with creative, product, and compliance teams to maintain a unified brand voice across digital, traditional, and event marketing.
Functions Supervised:Digital Marketing & Content
Positions Supervised:Paid Media Specialist and Content Specialist
Skills & Qualifications
- Education & Experience
- Bachelor’s degree in Marketing, Communications, Business, or related field required; advanced degree a plus.
- 5+ years of progressive marketing experience with demonstrated success in digital, CRM-integrated, or omnichannel campaign management.
- Experience in financial services, retail banking, or another regulated industry preferred.
- Technical & Analytical Skills
- Proficiency with digital marketing platforms, analytics tools (e.g., Google Analytics, Looker Studio, Meta Business Suite), and CRM or marketing automation systems (e.g., Zoho, HubSpot, Jack Henry, etc.).
- Strong understanding of SEO/SEM, paid media, email marketing, and social media best practices.
- Ability to interpret campaign data and translate insights into actionable strategies and measurable outcomes.
- Leadership & Collaboration
- Demonstrated ability to lead and mentor team members, manage cross-functional initiatives, and oversee external agency/vendor relationships.
- Strong project management skills with proven ability to handle multiple priorities, deadlines, and stakeholders.
- Excellent written and verbal communication skills; able to adapt voice and tone to brand and audience needs.
- Creative & Strategic Thinking
- Innovative mindset with the ability to connect creative ideas to data-driven performance.
- Skilled in maintaining brand consistency across multiple platforms and touchpoints.
- Comfortable balancing strategic oversight with hands-on campaign execution.
Physical requirements: Ability to lift up to 35 pounds required.
LEADERSHIP PHILOSOPHY:
- Empower & Support: Prioritize employees' growth by providing resources, mentorship, and opportunities for success.
- Lead with Integrity: Foster a culture of trust, transparency, and ethical decision-making.
- Encourage Collaboration: Fostering an environment that leverages collaboration, innovation, and accountability to achieve strategic goals
Digital Literacy:
The ability to use data, information, and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skills
- Information, data, and content
- Teaching learning and self-development
- Communication, collaboration, and participation
- Digital identity, safety, and security
- Technical proficiency with all bank products
- Awareness and interest in new technology
- Creation, innovation, and research
*Compensation: Compensation is based on our market pay structures. However, individual salaries are determined by a variety of factors including, but not limited to business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.
Ascend Bank is an equal opportunity employer and offers equal opportunity to all applicants for all positions without regard to race, color, religion, national origin, age, disability, and veteran status.
Applicants requiring reasonable accommodation in the application process should notify Human Resources.
Ascend Bank participates in E-Verify.
EOE/AA/M/F/D/V