Job Description
Job DescriptionDescription:
The Partner Development Manager will play a dual role by combining the strategic responsibilities of a Channel Manager with robust partner development initiatives. Reporting directly to the Director of Channel Sales, you will spearhead efforts to recruit, onboard, and nurture channel partners—including both traditional agent partners and aggregator partners—while driving lead management and comprehensive reporting processes to ensure success.
Key Responsibilities:
Partner Recruitment & Onboarding:
· Identify and target potential partners that align with Syringa Networks’ strategic objectives, including both agent partners and aggregator partners.
· Develop and execute tailored onboarding programs that address the unique business models and needs of both agent and aggregator partners, including training sessions and resource distribution to ensure partner readiness.
Channel Relationship Management:
· Serve as key liaison nurturing strong, long-lasting relationships with both agents and aggregators partners.
· Monitor partner performance, set clear sales targets, and provide ongoing support to drive mutual success across all partner types.
Strategic Channel Development:
· Collaborate with the Director of Channel Sales to develop and implement go-to-market strategies and partner programs that encompass both agent and aggregator models.
· Analyze market trends and partner feedback to continuously refine channel strategies, ensuring that both types of partners are optimally supported and motivated.
Lead Management & Pipeline Optimization:
· Develop and maintain a robust lead management process by integrating with CRM systems to track and qualify leads generated by channel initiatives.
· Coordinate with partners and Syringa TSBs to ensure timely follow-up on leads and optimize conversion rates.
· Provide regular reporting on lead performance, opportunity pipeline metrics, and sales forecasting to support strategic decision-making.
Performance Tracking & Advanced Reporting:
· Establish key performance indicators (KPIs) for both partner activities and lead management initiatives.
· Design and maintain dashboards and analytical tools to monitor partner sales, lead conversion, and overall channel performance.
· Prepare detailed, periodic reports to inform senior management of progress, challenges, and opportunities within the channel ecosystem.
Cross-Functional Collaboration:
· Work closely with internal teams to align partner strategies with overall company goals.
· Coordinate joint marketing campaigns and co-branded initiatives to drive demand generation and brand awareness among both agent and aggregator channels.
Contract & Compliance Management:
· Assist in contract negotiations and ensure all partners adhere to company policies and compliance standards.
· Stay informed about industry regulations and best practices, adjusting partner programs, as necessary.
Requirements:
Experience:
· Minimum of 3 years of experience in channel sales/management, partner development, or a similar role, preferably within the TSB/ TSD or Supplier Channel or networking sectors.
· Demonstrated success in managing relationships with diverse channel partners, including experience with both agent and aggregator models, and driving channel sales growth.
Skills:
· Exceptional time management, communication, negotiation, and interpersonal skills.
· Strong analytical and problem-solving abilities with a proven record of accomplishment in CRM systems, lead management tools and project management experience. (preference given to someone who has PMP cert)
· Experience in designing and interpreting performance metrics and dashboards to drive actionable insights.
· Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
· Self-motivated, proactive, and results oriented.