Job Description
Job Description
We are looking for a data-driven and creative Digital Marketing Specialist to develop, implement, and manage online marketing campaigns that drive brand awareness, traffic, and customer acquisition. The ideal candidate has hands-on experience with digital tools and platforms and understands how to optimize campaigns for performance across paid and organic channels.
Key Responsibilities:
Plan and execute digital marketing strategies across channels including SEO, PPC, social media, email, and content marketing.
Manage and optimize paid advertising campaigns
Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and others, providing actionable insights.
Create and optimize content for websites, blogs, email newsletters, and landing pages.
Collaborate with content creators, designers, and developers to ensure consistent messaging and user experience.
Conduct keyword research, A/B testing, and competitor analysis to refine strategies.
Track KPIs and prepare regular performance reports and dashboards.
Preferred Qualifications:
Google Ads and/or Meta Blueprint certification(s).
Experience with marketing automation tools
Familiarity with CMS platforms
Experience with eCommerce or SaaS marketing.
Compensation & Benefits:
Competitive salary based on experience
Remote work and flexible schedule
Professional development opportunities
Performance bonuses or incentive programs