Job Description
Job Description
Job Description:
This individual will lead the corporate website relaunch and oversee all social media operations, ensuring successful execution. They will also mentor the Social & Digital Media Specialist and intern, maintaining continuity in day-to-day operations.
Key Responsibilities:
Brand Identity & Corporate Narrative Rollout
- Execute the social media rollout of CP’s new Brand Identity and Corporate Narrative, ensuring consistency across platforms.
- Lead the launch & post-launch strategies for the new corporate logo and manifesto, developing social content partnership with the creative & PR team
- Track engagement, sentiment, and reach analytics, optimizing in real time.
- Collaborate with Internal Comms, Purpose & PR teams, ensuring a unified strategy
Ongoing Social & Digital Operations
- Oversee major digital priorities, including the July corporate brand relaunch and any additional campaigns, activations, or paid media partnerships that arise.
- Advise on Talent Acquisition campaigns on LinkedIn, ensuring alignment with stakeholders.
Social & Digital Team Management
- Provide guidance and mentorship to the Social & Digital Media Specialist and intern, ensuring smooth execution of:
- Social media management (content creation, copy writing, scheduling, engagement)
- Web governance (site updates, compliance)
- Performance reporting (tracking insights and sharing findings with stakeholders)
- Approve social media assets and post copy, maintaining brand consistency and voice.
- Act as an escalation point to Director of Digital & Design for issues / roadblocks
Stakeholder Communication & Leadership Updates
- Provide key updates to leadership, ensuring transparency and alignment on major projects.
- Communicate progress / milestones on the CP.com relaunch to stakeholders and CC leaders
Additional opportunities for Growth and Exposure
- Support and participation of CQ, including producing and story mining segments
- Exposure to and drafting communications for our C-Suite Executives, especially as it relates to earned and social media
Qualifications & Skills:
- Proven experience in social & digital media, with expertise in social channel management.
- Strong project management skills, particularly in overseeing large-scale digital initiatives.
- Experience with website launches, digital storytelling, and brand rollouts is a plus.
- Familiarity with social media reporting and analytics platforms (e.g., GA4, Emplifi) is a plus.
- Ability to mentor a team while ensuring seamless day-to-day execution.
- Excellent collaboration and communication skills to align with cross-functional teams.
- Passion and enthusiasm for our Company's purpose to reimagine a healthier future for all people, their pets and our planet, and to communicate our purpose with impact across channels.
Company DescriptionDella Infotech Inc is in the staffing business for 10 years. Over the years, we have placed hundreds of candidates to various temp and permanent positions with our 50+ happy clients all over US and Canada including Fortune 500 corporations.
Company Description
Della Infotech Inc is in the staffing business for 10 years. Over the years, we have placed hundreds of candidates to various temp and permanent positions with our 50+ happy clients all over US and Canada including Fortune 500 corporations.