Brand & Integrated Marketing Manager

Job Description

Job DescriptionAbout Away

We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.

Join The Crew

We are hiring a Brand & Integrated Marketing Manager to join our Brand Marketing team. This position reports to the Director of Brand & Integrated Marketing and will take Away further by serving as a guardian of our brand identity and the architect of our campaigns.

What you’ll do as the Brand & Integrated Marketing Manager

• You’ll partner with the Director and VP of Brand to translate the brand marketing vision into actionable strategies that drive increased awareness, organic reach, and brand affinity

• You’ll manage the end-to-end planning and execution of integrated campaigns across all owned channels, ensuring seamless coordination from the creative brief to final delivery

• You’ll lead the product marketing function with guidance from the Director and Merchandising teams, developing robust product claims, naming conventions, and compelling storytelling angles for both new launches and core collections

• You’ll craft and present high-level creative briefs that synthesize internal data and cultural insights from Brand, Design, Merchandising, and channel teams, to drive the development of high-impact creative assets and messaging

• You’ll manage daily marketing workstreams, including the marketing calendar and cross-functional planning decks to ensure total organizational alignment on milestones

• You’ll synthesize cross-functional feedback during the briefing review process, ensuring alignment between teams and autonomously identifying and driving next steps

• You’ll champion Away’s brand standards across all consumer touchpoints, evaluating execution plans with a keen eye for detail while constantly optimizing for the consumer experience

• You’ll proactively monitor live campaign performance, identifying and actioning optimization opportunities to exceed key results

• You’ll own post-mortem campaign reporting, helping the organization understand the strategic "why" behind results to inform future marketing plans and goals

Who you are

• You have a minimum of 5 years of related experience in brand or marketing, with proven experience in project management of holistic campaigns

• You have excellent verbal and written communication skills and understand how to use those to articulate your vision

• You’re a strategic thinker that’s eager to develop ideas into actions that drive business results

• You have a consumer-first mindset with a pulse on market and cultural trends

• You’re team-oriented and thrive when building and maintaining relationships

• You’re a curious and resourceful self-starter, with an ability to solve problems and seek new information

• You’re process-oriented and know that remaining organized is critical to success

• You enjoy working in an entrepreneurial, dynamic working environment and being a part of creating a work culture

• You’re proficient in Google Workspace, Excel, & Slack

• You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand

• You’re agile, and motivated by a fast-paced and ever changing environment

• You’re passionate about transforming travel for all (but that’s a given!)

Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.

Who We Are

• We’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings.

• We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.

• We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.

What We Offer

Our total rewards are inclusive of both compensation and benefits. What we offer within a salary range is dependent on a number of factors, including scope and qualifications for the role, skillset, and balancing internal equity relative to other Away employees. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.

• Compensation: $100,000 - 110,000 annually

• This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company

• Equity Grant: commensurate with level determined at the discretion of the company

• Benefits Overview:

  • Take care of yourself and your family through our health insurance offerings

  • Invest in your future by participating in our 401(k) (with a company match!)

  • Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)

  • Build your travel uniform through discount codes, product stipends, and giveaways

  • Give back through company-sponsored volunteer and charitable opportunities

How We Work

This is an office-based position that works from our Soho, NYC office four days a week. Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real-life needs.

Our Commitment

As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.

EEOC Statement:

Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.

Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.

Compensation Range: $100K - $110K