Content & Social Media Marketing Lead (B2B)

Job Description

Job Description

Position: Content & Social Media Marketing Lead (B2B)

Location: Remote (Twin Cities Metro HQ)

About C-P Systems

With a rich history in chemical and process engineering, C-P Systems' experienced engineers truly understand what it takes to effectively solve complex industrial challenges. Since 1995, we've brought together deep industry experience, proven process knowledge, and technical proficiency to deliver precise engineering and construction documentation. We're in a growth phase, actively diversifying our customer base and expanding our service offerings. This role is central to that strategy.

Role Overview

This is a hands-on marketing position focused on execution and results. You'll own our copy writing, social media marketing initiatives, coordinate technical content development with our subject matter experts, support business development activities, and manage our CRM and organic lead generation efforts. The right person will be comfortable working with engineers to translate technical expertise into compelling content, and equally comfortable diving into CRM workflows, digital collateral creation, and social platforms.

We work with an external marketing firm that handles strategic planning and professional polish. Your role is to bridge the gap between strategy and execution, being the internal driver who keeps things moving, adapts quickly, and ensures our marketing efforts produce measurable results.

Key Responsibilities

Content Strategy & Copy Writing

• Develop and execute a content strategy aligned with brand and marketing goals
• Write, edit, and publish high-quality content including social posts, white papers, case studies, blogs, emails, and general copy. Becoming an expert thought leader in the engineering industry
• Create short-form content such as reels, stories, carousels, and short videos
• Develop graphic elements, videos, and campaigns in alignment with corporate strategy
• Create branded collateral including brochures, presentations, and trade show materials
• Email Marketing to current marketable database
• Maintain a consistent brand voice across all platforms
• Manage day-to-day posting across social platforms (Instagram, LinkedIn, Facebook, X, YouTube, etc.)
• Plan and maintain a content calendar
• Monitor comments, messages, and mentions and engage with the community
• Stay current with platform trends, formats, and algorithm updates
• Track and analyze content and social performance metrics
• Optimize content based on engagement, reach, conversions, form fills, and seo/geo rankings
• Provide regular reports and insights with actionable recommendations
• Track and report on marketing metrics: leads, conversions, content performance, and content and social campaign ROI
• Coordinate and assist external marketing agencies and vendors. Collaboration in content and collateral creation to aid agencies in digital marketing campaigns and strategy including but not limited to (SEO, GEO, SEM, paid performance campaigns, paid content syndication, nurture campaigns, sequencing, and website page creation.
• Manage content approvals and deadlines.
• Support launches, campaigns, and promotions with integrated content.
• Sales enablement aiding in occasional outreach in prospecting and lead followup
• Connect with project personnel to gather information for case studies and staff resumes
• Manage and update website content via wordpress

Social Media Management

Performance & Optimization

Collaboration & Workflow

Required Qualifications

• 3+ years of hands-on B2B marketing experience
• Demonstrated experience with CRM platforms (HubSpot preferred)
• Demonstrated experience with Wordpress
• Competence marketing complex solutions to professionals in a B2B environment
• Strong technical writing, editing, and organizational skills
• Ability to translate technical concepts into clear, compelling content
• Strong interpersonal skills with demonstrated ability to work collaboratively across all levels of an organization
• Creative, flexible, and inquisitive with strong initiative and self-motivation
• Excellent follow-through, attention to detail, and time management skills
• Associate's/Bachelor's degree in Marketing, Communications, Business, or related field

Preferred Qualifications

• Professional consulting services experience; Architecture-Engineering-Construction (A-E-C) industry experience is a plus
• Familiarity with content marketing and SEO best practices
• Experience with LinkedIn Sales Navigator and account-based marketing
• Comfort with AI tools for content development
• Paid vacation
• Paid holidays
• Paid personal days
• Maternity & paternity leave
• Health insurance
• Dental insurance
• Short term disability insurance
• Long term disability insurance
• Life insurance
• 401K

Compensation and Benefits

Salary: $65-85K (based on experience and qualifications)

Benefits

Why Join Us:

At C-P Systems, our objective is to hire for the long-term to provide consistency for our customers, and to maintain alignment with our company values. This focus results in exceptional employee satisfaction and retention.

While experience is recognized, a person's attitude and drive to succeed are also of great importance, and something we highly regard. We want our employees to become experts in their field, and to give them the opportunity to carve out a unique role that supports both their strengths and our customers' needs. This is a high-impact role where our work directly influences business success.

Your position at C-P Systems is never static. Our history is to promote from within, and that includes all of the current C-P Systems' partners on the ownership team. We offer a flexible and collaborative work environment that embraces the latest technologies and commitment to a work/life balance. We look for self-directed, hard workers who can deliver their expertise while maintaining the flexibility to learn, grow, and follow your interests in a dynamic work environment.