Director of Events and Programs
Job Description
Position Overview:
The Director of Events and Programs leads NVC’s programmatic strategy and execution in direct alignment with the NOVA Roadmap, a call to action for Northern Virginia’s economic growth. Reporting to the SVP, Member Engagement, the Director translates organizational priorities into a cohesive annual engagement portfolio that strengthens stakeholder engagement, retention, and revenue. In this hands-on leadership role, the Director is accountable for the performance and financial stewardship of the program portfolio and personally leads both the strategic design and disciplined execution of high-impact executive experiences that shape business and policy dialogue across Northern Virginia.
Reports to: Senior Vice President, Member Engagement
Key Responsibilities:
- Strategic Program Leadership
- Develop, own, and continuously optimize the Chamber’s annual program portfolio strategy, ensuring measurable alignment with NOVA Roadmap priorities, membership retention, and sponsorship revenue growth.
- Establish performance standards and metrics to evaluate program impact on engagement, renewal, and investor satisfaction.
- Partner with Membership, Investor Relations, Government Relations, and Marketing to integrate programming into broader growth and advocacy strategies.
- Continuously refine the program portfolio to ensure executive-level value, policy relevance, and regional impact.
- Executive-Level Program Design & Content Strategy
- Design compelling executive programs and forums addressing timely business, economic, and policy issues.
- Identify, recruit, and prepare high-caliber speakers, including CEOs, policymakers, and subject-matter experts.
- Engage confidently with senior leaders and represent NVC with professionalism and strategic clarity.
- Develop strong titles, positioning language, scripts, and run-of-show documents that communicate value and purpose.
- Maintain high standards for content quality, speaker diversity, and audience experience.
- Portfolio & Event Execution Management
- Oversee the full lifecycle of major awards programs, signature events, executive roundtables, and virtual convenings.
- Manage production timelines, vendor relationships, venue coordination, and day-of execution, including providing event staffing leadership.
- Maintain financial oversight, including budgeting, cost control, and sponsor deliverable fulfillment.
- Lead production meetings and ensure cross-functional accountability to deadlines and quality standards.
- Conduct post-event evaluations and use performance data to inform future portfolio decisions.
- Revenue & Membership Integration
- Collaborate with Membership and Investor Relations teams to ensure programming supports recruitment and retention goals.
- Integrate sponsorship visibility and value into program design while maintaining program integrity.
- Monitor and analyze program performance data to improve engagement, renewal, and sponsorship outcomes.
- Identify opportunities to enhance program-driven revenue and deepen executive participation.
- Leadership & Organizational Impact
- Supervise and mentor the Program Coordinator, establishing clear expectations and production standards.
- Delegate effectively while maintaining ownership of outcomes.
- Set performance standards and hold cross-functional partners accountable to timelines and quality expectations.
- Serve as a strategic internal partner in brainstorming innovative ways to mobilize members and elevate the Chamber’s regional leadership.
Key Qualifications:
- Minimum 7+ years of progressive experience leading program strategy and execution within a membership-based or similarly complex organization.
- Demonstrated experience leading large-scale executive events (200+ attendees)
- Demonstrated accountability for budget ownership of event portfolios.
- Proven ability to work cross-functionally with business development, membership, marketing, and government relations teams.
- Experience engaging senior executives, public officials, or board-level stakeholders.
- Experience integrating sponsorship deliverables into program design preferred.
- Familiarity with CRMs and virtual meeting tools.