Job Description
Job Description
Position Overview
Avid Marketing Group is seeking an Analytics and Insights Manager with experience in CPG/FMCG Shopper Marketing and syndicated data. Ideal candidates will have the ability to transform raw data into actionable insights and presentations. It’s key to not only report on “what” happened, but “why” it happened, and then, develop go-forward recommendations for our clients.
Reports to: Sr. Dir, Analytics
Duties and Responsibilities (subject to change based on business requirements):
- Reporting program-specific performance across traditional shopper tactics (National, media, retailer media, trade offers, etc.) and correlating performance to sales lift and other KPIs
- Write and present PowerPoint-based presentations to clients - reporting across multiple programs, analyzing what is working and what needs to be optimized
- Work with clients to make program/tactic recommendations in conjunction with budget recommendations based on client strategy
- Work cross-functionally in a collaborative environment with our Account-facing team, bringing new ideas and solving problems together
Must Have Qualifications:
- 3+ years of experience in CPG insights, which could include Shopper Insights, Category Management, RGM, Trade, or Sales support roles
- A strong sense of ownership, not only for the duties and responsibilities above, but also for nurturing our clients
- Deep understanding of CPG industry and FDMC retailers
- Experience with pulling and analyzing syndicated POS data (Circana/IRI, Nielsen)
- Expert in Excel and PowerPoint, including regular use of pivot tables and formulas (vlookup, if/then, sumif, etc.)
- Ability to analyze and interpret large quantities of data from multiple sources and summarize into key insights /learnings
- Strong analytical and critical thinking skills
- Excellent presentation skills with a passion for storytelling based on data
- Ability to juggle multiple priorities and to work both independently and as part of a team
Not required, but "nice to have”
- Panel Data knowledge
- Excel tool building experience
- Experience with BI tools
- Previous work in an agency setting
Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.
AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home a day or two a week is beneficial. We look forward to hearing from you!
* Please note this job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.